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Vet-Advantage Magazine Blog

Vet-Advantage Blog

Add Value to Customers with Veterinary Online Services

By: Pam Foster
February, 2016

In November 2015, Henry Schein announced that it will acquire a majority interest in Vetstreet, Inc., "a leading software as a service (SaaS) provider of marketing solutions and health information analytics to veterinary practices and animal health product manufacturers."

Categories: Sales and Marketing

3 NAVC 2016 Observations That Will Rock Your Veterinary Sales Efforts

By: Pam Foster
January, 2016

What makes veterinarians tick? Pam Foster, one of our Vet-Advantage field correspondents, just got back from the NAVC Conference 2016 in Orlando where she found that out. 

Categories: Sales and Marketing

Sales Strategies For The 2016 Veterinary Trade Show Season

By: Vet-Advantage
January, 2016

This month, the NAVC kicks off the 2016 veterinary conference/trade show season with a giant bang. It's the industry's first and biggest show with more than 650 exhibitors presenting new and popular solutions.

Categories: Sales and Marketing

How Are You Honoring Veterinary Technicians in October?

By: Vet-Advantage
September, 2015

National Veterinary Technician Week is coming up October 11-17, 2015, so we have a question for you:

Categories: Sales and Marketing

Get More Summer Sales with Mid-Year Practice Gut Checks

By: Vet-Advantage
June, 2015

The 4th of July already?! Before summer slips away, let's make the most of this mid-year sales moment.

Categories: Sales and Marketing

Vet-Advantage Launches the Resource app

By: Vet-Advantage
June, 2015

The Vet-Advantage Resource app officially launched today! This sales tool is designed to solve key challenges facing both distributor sales reps and the manufacturing companies you represent. Our Vet-Advantage research team did some investigating and found that the following are key challenges to both parties.

Key Challenges for DSRs

Time constraints and lack of organization are two key challenges for all sales professionals, according to SalesandMarketing.com. Both obstacles directly and negatively impact revenues.

A third challenge is meeting the expectations of delivering just-in-time information, especially within the very limited amount of time sales people actually have to engage with their customers.

These three obstacles are particularly challenging for animal health distributor sales reps (DSRs) most of whom source products from 200 to 350 manufacturers and manage 18,000 to 40,000 SKUs for their customers. Because DSRs often have to navigate numerous content repositories to find the latest sales content and selling tools for each manufacturer they represent, the challenges of organization and time can be greater. 

Key Challenge for Marketing Teams

A 2013 KnowledgeTree survey showed that 84 percent of marketers believe they’ve done a good job in making it easy for salespeople to find content they need, yet only 51 percent of salespeople feel that the right content is readily accessible. This means most marketers need to make it even easier for sales reps to access the collateral needed to close sales.

The Resource app Provides Solutions

The Vet-Advantage Resource App addresses these obstacles facing DSRs and manufacturers by providing a single, mobile repository for product sales and marketing support.

By doing so, the Resource pp can help minimize the time it takes DSRs to prepare for appointments with customers.

The Resource app also enables DSRs to use mobile devices as a tool for delivering just in time information.

According to the 2014 Vet-Advantage Reader Survey, 78% of DSRs regularly text customers, 58% detail from a tablet, and 78% consider a smart phone to be a valuable business tool.

The Resource app helps a DSR turn a mobile device into a digital sales and educational tool. It’s designed to enhance efficiency so you can spend more time selling and less time searching for content you need to support your selling efforts. It also serves as a communication tool, allowing you to register leads, forward and share detailers with customers, and look up MSDS and Product Labels to answer practice questions at the point of call.

When was the last time you were face-to-face with a customer or on the phone and needed to provide an answer concerning a product but couldn’t find it and had to provide the information later, after you were able to locate it? 

Click here to share your stories with us. We’ll be sure to enhance the Resource app accordingly to help make sure you don’t get stuck again.

To download the Resource app

1 - Go to your app store (for Apple and for Android devices).

2 - Search: Vet-Advantage Resource.

3 – Watch our demo video.

DSRs click here.

MFRs click here.

Turn your mobile device into a sales and educational tool with the Vet-Advantage Resource app!

Categories: Sales and Marketing

Expand Sales with Local Parasite Alerts for Veterinary Clients

By: Vet-Advantage
April, 2015

Is the classic client reminder system dead? Many practices would say that reminders are a ho-hum part of their marketing effort because pet owners just aren't responding to them. Or, the practice team has a hard time coming up with new ways to say the same old thing: "Time for your checkup!"

It's important for you to know that reminders (emails, post cards and texts) still are essential and powerful tools for generating repeat clinic visits and practice revenue growth (as well as more revenue for yourself). It's just a matter of breathing new life into the practice reminder system.

Step in and help!

  1. Introduce your customers to CAPC's (the Companion Animal Parasite Council's) local parasite prevalence maps.
  1. Explain how to use them based on new data that shows how much pet owners want veterinary clinics to share local and timely parasite prevalence information.

Categories: Sales and Marketing

Grow Sales with Video Marketing

By: Vet-Advantage
April, 2015

As Steve Jobs said, “People don’t know what they want until you show it to them.” Videos are a great way to show purchasing decision makers and influencers what they want – your product or service.

Categories: Sales and Marketing

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