The entire industry was buzzing the first week of February as the 2018 VMX (Veterinary Meeting & Expo) kicked off the year’s conference and trade show season. Vet Advantage was there to take in all the new and returning highlights, and we’d like to tell you all about it.
We realize that most veterinary DSRs (distribution sales reps) do not attend the NAVC Conference each year. Instead, while the conference is happening, you and many of your colleagues are out around the country — in your sales territories — working with practice teams to help them discover new solutions, replenish their supplies, and run the business side of their clinics.
Therefore, it’s quite possible that you missed the big news last month when NAVC Chief Executive Officer Tom Bohn announced that the NAVC Conference is becoming VMX (Veterinary Meeting & Expo) starting in 2018.
In a live announcement and press release issued during the NAVC Conference 2017, Tom explained, “The new VMX brand identity was created to better represent what the conference has evolved into as well as allow for future growth. We felt it was time to allow both the NAVC and the conference to have their own, yet connected identities. We are excited about all of the opportunities that this name change will provide us for future conferences, ensuring that we continue to evolve our offerings to the industry's needs.”
Danna Miller from the NAVC told us, “The meeting portion of the new VMX name encompasses all of the world-class educational offerings that the event offers, while the expo illustrates the exhibit, sponsorship and partnership components.”
Each year, more than 10,000 veterinary professionals attend the NAVC Conference, but 2017 will be an entirely new experience for them. They'll arrive to find an exciting, innovative "all-in-one" venue at the Orange County Convention Center in Orlando.