Each year, February’s National Pet Dental Health Month sneaks up on practices (and sales professionals) because when we should be talking about it — late fall — we’re already into the holiday season, then the new year, and then suddenly it’s February!
The holidays are here, and then – poof – it will be time to help practices prep for a successful February National Pet Dental Health Month.
For February 2018, the big news for your customers is the release of WSAVA’s new Global Dental Guidelines, which were debuted at the 42nd World Small Animal Veterinary Association Congress in Copenhagen, Denmark in September 2017.
If you’ve been in the veterinary industry for a while, you’re probably aware that most veterinarians like to see “peer proof” of success with a new procedure, technique, device, or practice-building tactic.
Most veterinarians aren’t keen on being the first to try something new. They’re generally risk-averse and they demand proof before trying something different. Perhaps you’ve noticed this during your clinic visits.
When you visit the veterinary practices in your region, do you talk with them about millennials — the age group between 18 and 34?