If it’s been a while since you’ve looked at and discussed wound treatment and recovery with clinics in your territory, this may be a great time to mention the latest standards of care and new product options that support quick healing.
Wound care may not be at the top of your list of topics to bring up during clinic visits. But every day, veterinary teams are caring for surgical patients, injured patients, and patients needing treatment related to burns, hot spots, punctures, and other wounds.
For your customers, wound management is a major issue every single day.
To bring this to a larger scale for you, an August 2018 press release stated, “Animal Wound Care Market is Expected to Exceed US $1.5 Billion by 2024.” It discusses the fact that industry companies are developing better solutions “that aid in recovery of the broken tissues and within the healing of the wound. These products cause clotting of the blood, undergoes structural restoration of hurt tissues, and promotes healing. The time needed for tissue restoration is reduced by maintaining hygiene conditions and dressings. many product, like platelet rich plasma (PPR) permit fast coagulation and treatment of wound.”
This means it’s likely that your customers will be extremely interested in hearing about best practices and new products that aid in recovery.
Now, we’re not just thinking about the veterinarian. Veterinary technicians/nurses are often responsible for bandaging wounds and educating clients on how to help with their pets’ recovery at home. And, they’re on the front lines when clients come back to the clinic for re-bandaging or infection frustrations.
Essentially, EVERYONE in the practice is involved with patient wound care and helping to ensure a smooth recovery.
So, how can you help your customers stay up-to-date on the latest solutions, making their jobs easier?
Begin by taking a look at the latest standards of wound care so you’re familiar enough to ask about each practice’s current protocols.
The Wound Management section of the online Merck Veterinary Manual is an excellent source of information while not being too in-depth.
There’s also a wonderful article in Today’s Veterinary Nurse about The Principles of Wound Care and Bandaging Techniques. This will help you quickly understand the role of the veterinary technician/nurse regarding wound care.
The Today’s Veterinary Practice article, Moist Wound Healing: The New Standard of Care, also provides helpful details on protocols and products for wound care. You may also appreciate Helpful Tips for Managing Wounds in Veterinary Patients from the same journal.
The next area to discuss is the latest innovations for wound care and healing.
When you check out the articles mentioned above, you’ll notice that they all include information on protocols as well as different types of products to use.
The products cover a broad category you can discuss with practices… for every stage of wound care.
First, you’ll want to find out what practices are using for debridement (cleaning the wound and removing any debris, damaged, tissue, etc.). Then, the process they usually follow to close the wound or address open wounds.
Finally, determine what practices are doing to manage pain and recovery.
No matter what protocols your customers are following, they all require specific supplies, tools, materials, and more. Basically, a large segment of the products in your catalog.
Here’s the most important part: your customers may not be aware of the latest-greatest options.
For instance, in the category of dressings and recovery alone, practices can choose from a number of innovations that aid in quicker healing, such as:
- Gels, foams, creams, sprays, balms, salves
- Wraps and suits
- Pharmaceutical medications
Consider these improvements worth mentioning to your customers.
- Gone are the days of sending patients home with used IV bags, expecting clients to deal with the hassles of those. Now, practices can use post-surgical and wound-healing boots and wraps to cover bandages and keep them from getting loose, chewed, wet, or dirty. It’s so much easier for the staff and clients, and fewer patients are coming back for rewraps or (worse) infections. In the article, How to Properly Apply a Spica Splint, the author stated, “If the patient goes outdoors, the owner should cover its toes with a protective boot to prevent the bandage from becoming soiled.”
- Speaking of infections, be sure to mention innovations that support a smoother healing process. In a Merck Veterinary Manual article about bandages, noted, “Newer bandage materials may be impregnated with various materials, such as silver, to help control infection.”
- Ask practices about their pain management protocol for wound recovery, as well. According to the 2015 AAHA/AAFP Pain Management Guidelines for Dogs and Cats, “Postsurgical pain is eminently predictable but a strong body of evidence exists supporting strategies to mitigate adaptive as well as maladaptive forms.” The guidelines mention a range of solutions for pain management, including medications, cold compression, weight optimization, exercise, acupuncture, physical and laser therapies, and other methods. This may be a great time to discuss this range with practices, to see if they’re interested in exploring the latest offerings.
You can see why it’s a great time for you to discuss wound management and offer the best solutions to all practices in your area.