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Fall Promotion - Merial

August 23rd, 2016


FROM THE PUBLISHER

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COMPANION

  • Zoetis appoints Glenn David as Executive Vice President and Chief Financial Officer
  • Bayer Platinum Players Club Winners Announced. Click Here to See Winners.
  • PetSmart opens concept store
  • Project aims to improve pet safety in cars
  • Physical rehab for pets on the rise
  • Researchers study effectiveness of medication delivered via cream to help with appetite, sickness in cats with kidney disease
  • KC Animal Health Corridor to host Homecoming events for industry
  • AVMA supports USDA’s efforts to end soring of horses
  • Tennessee reports outbreak of equine piroplasmosis
  • What’s New From Is My Practice Healthy?
    • On demand society: Uber a veterinary practice. Read More. 

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LIVESTOCK

  • Cargill halts use of human antibiotic to prevent disease in turkeys
  • Online course to cover pharmaceutical use in cattle
  • Sharp decline in agtech investments
  • Certificate program for beef veterinarians launches

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Sales

  • Pat Malone’s sales tip of the week

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Quote of the Week

“Mediocre people don't like high achievers, and high achievers don't like mediocre people.” – Nick Saban, Alabama head football coach

 

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COMPANION

Zoetis appoints Glenn David as Executive Vice President and Chief Financial Officer
Zoetis Inc. announced that Glenn David, Senior Vice President of Finance Operations, has been named Executive Vice President and Chief Financial Officer (CFO), and will assume responsibility for the oversight of the company’s financial management, planning and global operations, effective immediately. As CFO, David will report directly to Chief Executive Officer Juan Ramón Alaix and become part of the Zoetis Executive Team. David will succeed Executive Vice President and Chief Financial Officer Paul Herendeen, who has resigned effective August 18, 2016, to accept the position of CFO at another public company.

Bayer Platinum Players Club Winners Announced
Bayer is pleased to announce the winners of the fifth segment of the 2016 Bayer Platinum Players Club training initiative. Drontal Plus training is the fifth in a series of 6 training opportunities that Bayer is offering in 2016 with similar incentives and a BONUS drawing of ten, $500 Amazon e-Cards for those individual Distributor Sales Reps who have taken all 6 training sessions. Congratulations to all the winners! Click here to see the list of winners for Drontal Plus. 

PetSmart opens concept store
PetSmart announced the grand opening of its new concept store, the PetSmart Pet Spa in Oceanside, New York. The new store features innovative elements aimed at offering an enhanced pet lifestyle customer experience. “In order to innovate at retail, you have to try new concepts and that’s really what the PetSmart Pet Spa in Oceanside, New York, is all about”Tweet thisThe new PetSmart Pet Spa store, is approximately 7,400 square feet of space – a smaller footprint than PetSmart’s typical stores, which average about 18,000-20,000 square feet. The store features: A self-service dog wash; Grooming services where pets receive hands-on care by academy-trained, certified stylists; The store’s pet food collection includes a refrigerator/freezer section and is focused on pinnacle natural nutrition – high-protein, grain-free, organic and raw food including such brands as Blue Buffalo®, Natural Balance®, Nature’s Variety® Instinct®, Only Natural Pet® and Wellness®; A coffee bar-lounge area provides complimentary coffee and comfortable seating for pet parents. A pet hospital operated by PetSmart partner Banfield® is adjacent and among the largest of its kind at a PetSmart store.

Project aims to improve pet safety in cars
According to the Seattle Times, a global auto supplier and a small nonprofit organization have joined forces to make cars safer for dogs. A dozen engineers and workers at Johnson Controls in Plymouth, Mich., studied dogs of various breeds and sizes and how they travel in cars – and brainstormed ideas about how they could engineer seats and devices to protect pets and their human owners. In many ways, Johnson Controls engineers say this is the next step in vehicle safety, and a new, largely unstudied area in which there isn’t much data – and no government or industry standards. More than 43 million households have dogs and 36 million have cats, according to the American Veterinary Medical Association. “Cars are developed for people; they aren’t developed for dogs,” says Lindsey Wolko, chairwoman of the Center for Pet Safety in Reston, Va. “We have to get to the point we can have solutions that work for both. Dogs are the No. 1 traveling companion, and they have little protection in the marketplace.”

Physical rehab for pets on the rise
Once considered strictly for humans, physical therapy is now a growing alternative for pets coping with ailments like arthritis or an amputated leg, according to CBS Chicago. It reported on a new rehabilitation center at Buffalo Grove’s Veterinary Specialty Center that is dedicated to the practice. For Dr. Lindsay Seilheimer, it’s personal. “That’s how I came to love rehab, because my own dog is an orthopedic disaster,” she says. These treatments are available for dogs and cats but aren’t always covered by pet insurance. Individually, they cost about as much as a regular visit to the veterinarian; so, just as medicine is helping people live longer and more comfortable lives, it’s a growing possibility for pets, too.

Researchers study effectiveness of medication delivered via cream to help with appetite, sickness in cats with kidney disease
According to the Colorado-based Reporter-Herald News, Colorado State University researchers are in the midst of a study on whether Mirtazapine, a drug proven to boost appetite and lower nausea in cats, will be just as effective when administered as a cream to the feline’s ear. Currently five cats with kidney disease are enrolled in the study, and researchers need a total of 20 to ensure accuracy of the results. Mirtazapine, which is used as an antidepressant in humans, has proven effective in combating those symptoms by reducing the nausea and vomiting in cats and stimulating their appetite, according to a previous study performed by Veterinarian Jessica That study, which involved giving the cats pills, resulted in weight gain in 91 percent of the affected cats while taking the drug, and weight loss in 82 percent of the cats when taking a placebo.

KC Animal Health Corridor to host Homecoming events for industry
The KC Animal Health Corridor is inviting industry stakeholders to the 11thyear of Homecoming events to celebrate the global economic impact the Corridor has on the animal health industry. Starting this Friday, August 26, the Animal Health industry converges in Kansas City for a five-day gathering that begins with CVC, a large continuing education convention for veterinarians and culminates with an exclusive investment forum hosted by the KC Animal Health Corridor. The event brings thousands of people from across the world to Kansas City, and the Homecoming celebration is one of the most exclusive gatherings of CEOs and animal health industry leaders. Hear from KC Animal Health Corridor President Kimberly Young; KC Animal Health Corridor Chairman Dr. Albrecht Kissel, President & CEO, Boehringer Ingelheim Vetmedica, Inc.; and Rebecca Turner Chapman, CVC Managing Director, UBM Vice President.

AVMA supports USDA’s efforts to end soring of horses
American Veterinary Medical Association (AVMA) is pleased to see that the USDA has proposed changes to strengthen enforcement of the Horse Protection Act in an effort to put an end to the inhumane practice of soring, the organization said in a release. The USDA now hopes to address the issue of soring through proposed amendments to the Horse Protection Act, which would make two significant changes. First, the USDA-Animal and Plant Health Inspection Service (APHIS) would assume responsibility for training, screening and licensing horse inspectors. Instead of allowing horse industry organizations to handle these responsibilities, which can be ineffective due to conflicts of interest, inspectors would be veterinarians and veterinary technicians required to follow USDA rules and standards of conduct. Second, the USDA-APHIS would ban the use of all action devices, pads, and foreign substances at horse shows, exhibitions, sales, and auctions. This would align the HPA regulations with existing equestrian standards set forth by the U.S. Equestrian Federation. The proposed rule is available for public comment at http://www.regulations.gov/docket?D=APHIS-2011-0009

Tennessee reports outbreak of equine piroplasmosis
The state veterinarian’s office in Tennessee is investigating an outbreak of equine piroplasmosis (EP) in a group of racing quarter horses, according to an agency release and reported by dvm360. All 17 horses that have tested positive are associated with the same facility in Rutherford County. EP is a parasite that can be transmitted through infected ticks, as well as through blood and blood products by the sharing of needles, syringes or improperly cleaned and disinfected dental, surgical or blood product equipment between infected and uninfected horses. Clinical signs of infection range from weakness and lack of appetite to limb swelling and labored breathing, the release states. It can take as long as 30 days for an infected horse to test positive for the disease after exposure; it is then quarantined and may be euthanized. Horses that survive the acute phase continue to carry the parasite for an extended period of time. The state veterinarian’s office says that while horses will not transmit the disease to other horses through casual contact, it’s important that the handlers of those horses practice good biosecurity.


Is My Practice Healthy?
On demand society: Uber a veterinary practice
We live in an on-demand society. Our clients source many services NOW, or at least when they want them. They source rides in cars owned by individuals they don't know that they access in a remarkable app called Uber. The Uber app is remarkable for multiple reasons. It sources rides from people who are willing to provide transportation for others for a fee, at times they determine, and at rates set by customer demand. It sounds a lot like capitalism. In this system, both the customer and the service provider win. Service providers compete to earn the business, and consumers vote with their wallets when they need and want a ride at the fees that are offered. The question then is:  How do veterinarians live up to this on-demand expectation?  
By being proactive. Veterinary practices should experience the on-demand economy when they have the opportunity. Download the Uber app and take in the experience. Notice how from the beginning they put you in charge. Look also at the Netflix experience and Amazon. Then, ask yourself what you can do to deliver a similarly disruptive type of experience to your customers? How do you break the mold and over-deliver on customer expectations and deliver a uniquely transformative experience?  Click Here to Read More. 

 

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LIVESTOCK

No bovine TB in California cattle
According to Dairy Herd Management, cattle can now be transported from California without a bovine tuberculosis (TB) test. Effective August 8, USDA’s Animal and Plant Health Inspection Service (APHIS) has upgraded California to accredited free status for bovine TB. It allows cattle and bison originating from California to be freely transported across state lines with no TB testing required. According to APHIS, California’s TB status was due to the discovery of the disease in dairy herds dating back to 2013. Those herds have now been declared free of TB and were released from quarantine. Bovine TB has not been found in any other herds since then. “This announcement is several years, thousands of lab tests and hundreds of herd inspections in the making,” says State Veterinarian Annette Jones. “It is a testament to the biosecurity efforts of California dairies, and to the hard work of a lot of vets and animal health officials from the federal, state and local levels. It means some very welcome relief for our dairymen and women and our beef cattle ranchers, and they’ve earned it through their vigilance in protecting the health of their herds.”

The Dairy Strong Sustainability Alliance launched
Farm Journal’s Milk reported that a new group, The Dairy Strong Sustainability Alliance, debuted on Endres Berryridge Farm near Waunakee, Wis. to demonstrate and document the dairy industry's commitment to the environment, food safety and animal care. The Dairy Strong Sustainability Alliance combines the expertise of the Dairy Business Association (DBA), the Nature Conservancy, Yahara Pride Farms, Peninsula Pride Farms, the U.S. Farmers and Ranchers Alliance, the Innovation Center for U.S. Dairy and the Wisconsin Cheese Makers Association. The Alliance hopes to bring all aspects of dairy sustainability together, from farm to table, to position Wisconsin and the Midwest as a global leader in dairy sustainability.

S. cattle supplies continue to build
The USDA says that U.S. cattle supplies continue to build as herd size rebounds from liquidation in previous years, according to a BrownfieldAgNews report. As of August 1, the total number of cattle on feed was 10.2 million head, up 2% from a year ago. Placements were 1.6 million head, also up 2% on the year, but still the second smallest total for the month since the series of reports started in 1996. Most of the placements were cattle weighing more than 700 pounds.

BIVI offers Future Service Scholarships
For the third consecutive year, Boehringer Ingelheim Vetmedica, Inc. (BIVI) is offering Future Service Scholarships to support future cattle veterinarians graduating from the Iowa State University (ISU) College of Veterinary Medicine, according to a report in Bovine Veterinarian. BIVI formed an alliance with the Iowa Veterinary Medical Association Foundation to offer this unique scholarship to graduating seniors at ISU. The final amount of the scholarship is determined by BIVI veterinarian and producer customers submitting box tops from Pyramid® 5 and Pyramid® 5 + Presponse® SQ product boxes. From now through Dec. 31, 2016, producers and veterinarians throughout Iowa are encouraged to help fund the scholarship by clipping their box tops.

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PRODUCTS TO WATCH

Merck Animal Health announces appointments 
Merck Animal Health announced Kathleen Heaney, D.V.M., has been named Executive Director of Technical Services the company’s recently formed U.S. Companion Animal and Equine Team. In her new role, Dr. Heaney will oversee the team’s technical services and pharmacovigilance groups. She initially joined the company in 2010 and most recently served as Director of Companion Animal Technical Services. With more than 20 years of experience in antiparasitic, anesthetic and bone biology research and development, Dr. Heaney has contributed to the launch of several notable animal health products, including SCALIBOR® (deltamethrin), ACTIVYL® (indoxacarb) and Bravecto® (fluralaner). She first worked in general veterinary practice for seven years before joining American Cyanamid Company and later Fort Dodge Animal Health, which was the beginning of her career in animal health pharmaceutical research and development.
Merck also announced that Rick Sibbel, D.V.M., has been named Executive Director of Technical Services for the company’s recently formed U.S. Food Animal Team. In his new role, Dr. Sibbel oversees the technical services and pharmacovigilance groups for the company’s ruminants, swine and poultry businesses. With more than 35 years of experience in veterinary medicine, Dr. Sibbel has helped bring more than 20 vaccines the livestock and poultry markets. He played leading roles in the development and launch of the first genetically engineered pseudo rabies vaccine, the first influenza vaccine for swine and the first viral-vectored vaccine for poultry. He held previous roles at the company including Director of U.S. Beef Cattle Technical Services and Global Ruminant Technical Services Group Director.

Phibro Animal Health announces Gerald Carlson retirement, Larry Miller promotion
Phibro Animal Health announced that Gerald Carlson, Chief Operating Officer, will retire after 14 years with Phibro, effective July 1, 2016. Jack Bendheim, Phibro’s Chairman, President and Chief Executive Officer commented, “During his tenure, Jerry played a critical role in Phibro’s business success. He was instrumental to Phibro’s strategic direction and the growth of our business, programs and people. We greatly appreciate his contributions to shaping the organization.” Carlson will continue as a member of the Board of Directors. Effective July 1, 2016, Larry Miller will be promoted to Chief Operating Officer.

Online VFD module designed to help producers and veterinarians
According to a Dairy Herd Management report, striving to provide the most up-to-date information on upcoming changes in regulations related to the Veterinary Feed Directive, the Beef Cattle Institute (BCI) at Kansas State University is offering a new online resource – for free. The BCI partnered with animal health experts Mike Apley of the Kansas State University College of Veterinary Medicine and Brian Lubbers of the Kansas State Veterinary Diagnostic Laboratory, to create an online informational module that answers frequently asked questions regarding the Veterinary Feed Directive (VFD) issued by the U.S. Food and Drug Administration. Changes to the regulations as a result of the directive are scheduled to take place Jan. 1, 2017. According to Lubbers, K-State has been heavily involved with face-to-face meetings regarding the VFD, but the online modules will give producers and veterinarians an opportunity to gain foundational knowledge on their own time. The free informational modules for beef producers and veterinarians can be found at beefcattleinstitute.org.

World Pork Expo will host pork professionals from around the world
The World Pork Expo offers innovation, networking and education as more than 20,000 pork producers and ag professionals from across the world convene June 8-10 at the Iowa State Fairgrounds in Des Moines. Presented by the National Pork Producers Council (NPPC), Expo showcases the world’s largest pork-specific trade show, educational seminars, national youth swine shows, open shows and sales, as well as tasty grilled pork and more. Producers, exhibitors and media from approximately 48 countries are expected to attend the 2016 event. “For anyone interested in pork production, World Pork Expo offers a well-rounded experience. There are seminars where you can hear about the latest research, shop the trade show to see what’s new, and network with fellow pork producers,” says John Weber, NPPC president and pork producer from Dysart, Iowa. “Expo is a great place to re-charge your engine and return home with new ideas.”

Inventory up, prices down for wholesale eggs
Feedstuffs magazine reported and AgriMarketing highlighted that the national shell egg inventory reported May 23 by the U.S. Department of Agriculture was 1.349 million cases, a 1.2% increase from the prior week and 24.9% greater than the five-year average for the period. At 347,600 cases, Urner Barry analyst Brian Moscogiuri said stock inventories advanced just slightly week over week and were up 27.7% in relation to the five-year picture. Total shell egg inventories were 1.697 million cases, up 1% from the prior period and 25.4% more than the five-year average. “Wholesale shell egg prices continued to slide last week, hitting lows (not seen) since 2006,” Moscogiuri noted. “Supplies are available at a number of plants, and sellers are struggling to find an interested party. Retail business has slowed as features shift toward grilling items ahead of Memorial Day. Export buyers have also pulled out of the marketplace. Further processors are taking advantage of current conditions, purchasing eggs once destined for the graded channel at deep discounts.”

Trichomoniasis diagnosed in 13 South Dakota herds
According to a report by the S.D. Animal Industry Board in The Daily Republic, 13 South Dakota beef herds have been diagnosed with the Trichomoniasis foetus (trich) infection since December 2015, including one herd in Gregory County. Trichomoniasis is transmitted between cows and bulls during breeding activity. Once established in the female reproductive tract, trich causes an inflammatory reaction leading to abortion. Cows may eventually clear the infection or may remain carrier animals. There is no treatment for infected bulls. Producers are often unaware of the problem until the disease is well established in a herd. Signs that the disease may be present in a herd include a high number of open cows or the presence of many late-calving cows, which result from the early term abortions and then rebreeding of the cows. Producers are encouraged to consult with their veterinarians for more information regarding the risk of trich in their herd.

SALES

Pat Malone’s sales tip of the week

Follow first
Effective sales leaders are effective followers first following, reading other points of view and empathizing with them in order to make sense to them.

Pat Malone is a senior partner at the Par Group and can be reached at (770) 493-7188 or patrick.malone@thepargroup.com 

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