Recombitek Lyme - Click Here to Learn More!

July 17th, 2018


Read Full Stories From the Publisher


  • U.S. tops in global veterinary services market
  • MyPetDoc to deliver pet health advice through Amazon’s Alexa
  • Zoetis launches VetVance® mobile application
  • Platinum Performance Co-founder passes away
  • FDA: Potato-based foods may cause heart disease in dogs
  • Petco launches first PetCoach store
  • AVMA names Somerville director of Animal and Public Health Division
  • VHMA and ACT to offer veterinary management specific Course

Read Full Companion Stories


  • Trump administration preparing to introduce more tariffs
  • FDA alerts veterinarians, others of possible risks from altrenogest products
  • Food companies launch Sustainable Food Policy Alliance
  • Beef gets summer boost in grocery stores
  • Fresh beef meal kits to debut

Read Full Livestock Stories


  • Virbac launches C.E.T.® VEGGIEDENT® FR3SH® tartar control chews for dogs
  • FDA approves Jurox Alfaxan Multidose

Read Full Product Stories


  • Pat Malone’s sales tip of the week  Click Here.

Compendium Updates

  • Small Animal Compendium Veterinary Library weekly updates  Click Here
  • Large Animal Compendium Veterinary Library weekly updates  Click Here
Celebrate Global Animal Health Week - Attend the KCAHC Investment Forum!


Vet-Advantage announces new SoundByte now available

Vet-Advantage Industry Calendar: July 2018  

Current promotions, conferences, events, important dates and more... Click Here to View

Featured Resource Update - Bovie Animal Health

View Bovie Animal Health's most recent Vet-Advantage Resource Update, Click Here

Price Index Update

Quote of the Week

“Work hard, stay positive, and get up early. It's the best part of the day.” – George Allen, Sr.

— Click Here to go Back to Headlines


U.S. tops in global veterinary services market
The United States is home to the world’s largest pet care veterinary services market, according to a new report from the international firm The Business Research Co. highlighted by Today’s Veterinary Business. The report, “Veterinary Services Global Market 2018,” set the U.S. segment at $13.5 billion in 2017. The pet care number was far short of the $27.5 billion U.S. market for livestock veterinary services. China’s livestock segment, by comparison, was worth $5.5 billion in 2017.

MyPetDoc to deliver pet health advice through Amazon’s Alexa
Denver, Colo.-based CBS4 recently interviewed Colorado veterinarian/entrepreneur, Dr. Ed Blach, one of the founders of “MyPetDoc.” It is an intelligent bot that talks to you through your Amazon Alexa, and touted as the “world’s first artificial intelligence driven smartvet” and it’s free. Blach and a team of technologists used data from more than 30,000 text exchanges between veterinarians and pet owners to identify the most frequently asked questions. For now, the free technology will address just five issues affecting cats and dogs. “Diarrhea, vomiting, eye issues, urinary issues and itching and scratching,” said Blach. And Alexa asks if you need to talk to a vet. For more, visit:

Zoetis launches VetVance® mobile application
Zoetis announced the launch of its VetVance® mobile application, a mobile version of the VetVance website. VetVance, part of Zoetis’ Commitment to Veterinarians™, is a free educational resource that provides students and recent graduates with valuable online content relating to professional development, business skills, professional stewardship, financial literacy and personal wellness. Veterinarians, veterinary students and veterinary technicians now have the convenience of on-the-go access to the repository of online content offered through the VetVance platform. The new mobile application, available for use on iOS smartphones and tablets, and Android smartphones, features many of the tools found on the VetVance website including courses, course progress tracking and registrant profiles.

Platinum Performance Co-founder passes away
According to the Santa Ynez Valley Star, Doug Herthel, veterinarian and co-founder of Platinum Performance, passed away recently. “Doug succumbed to a 17-month long, hard fought battle with Lewy body disease, a progressive and aggressive form of dementia,” his sons Mark and Troy Herthel wrote on their Facebook pages. Herthel is an alumni of U.C. Davis School of Veterinary Medicine and founded the Alamo Pintado Equine Medical Center with his wife Sue in 1972. Herthel has made numerous breakthroughs in abdominal surgery, fracture repair, regenerative medicine and nutrition therapy. In 1996 Herthel developed and founded Platinum Performance, a supplement which helps heal equine patients after surgery. His line of products have expanded in the past three decades to include health supplements for other domestic animals and humans. Herthel was notably the veterinarian for President Ronald Reagan during his tenure at Rancho del Cielo, commonly known as the Western White House at the top of Refugio canyon.

FDA: Potato-based foods may cause heart disease in dogs
According to TIME, potato-based pet foods may be causing heart disease in dogs, the U.S. Food & Drug Administration warned. The government agency is investigating a potential link between pet foods with peas, lentils, potatoes and other legume seeds and instances of canine dilated cardiomyopathy in dogs not typically vulnerable to the disease. “Highly unusual” reports of these dogs contracting the disease prompted the FDA to investigate their food sources, which, the agency notes, largely contained those certain ingredients. Found typically in larger breeds of dogs like Great Danes and Newfoundlands, canine dilated cacdiomypatohy enlarges the heart, thus weakening it and often leading to heart failure.

Petco launches first PetCoach store 
Petco today announced the launch of PetCoach, a first-of-its-kind pet care store concept that offers a whole new way for pet parents to provide complete care for their pets. Now open in San Marcos, Calif., PetCoach offers the highest quality suite of personalized pet services, products and experiences – all designed through a veterinary lens – to address total pet health and wellness, according to a release.The new model brings Petco’s previously online-only, veterinary-led PetCoach platform to life in a retail setting, enhanced by digital and mobile tools, so pet parents have 24/7 access to the support they need – whenever and wherever they need it. On-site services include grooming, training, veterinary care, nutrition consultations, day care, self-wash, mobile vet house calls and dog walking – all in one place. The store design highlights the experiences offered, with clear visibility into each service area and casual gathering spaces for personal interactions and educational events.

AVMA names Somerville director of Animal and Public Health Division
This past June, Dr. Bruce Somerville joined the AVMA as director of the Division of Animal and Public Health. The DAPH is one of two divisions within AVMA's Public Policy Strategic Business Unit, the other being the Animal Welfare Division. Dr. Somerville's role as director is to provide the vision, expertise, and leadership required to plan, develop, implement, and manage Association activities supported by the DAPH. Dr. Somerville most recently was director of research and development for pharmaceutical clinical development at Boehringer Ingelheim Vetmedica. Prior to that, he was the global head of pharmaceutical project management for Merial.

VHMA and ACT to offer veterinary management specific Course
The Veterinary Hospital Managers Association (VHMA) and ACT Online Training have partnered to offer the industry’s only veterinary specific course on training, according to a release. Becoming A Training Expert is designed to increase employee efficiency, improve employee morale and retention and streamline training costs. Upon completion participants will receive a VHMA approved certificate in veterinary practice training and facilitation. Become A Training Expert, a VHMA certificate course, focuses on training methods, practical techniques and the application of adult learning principles and outlines a step-by-step formula that participants can follow to implement comprehensive ongoing training that will energize and inspire the veterinary team. For more information or to register go to

— Click Here to go Back to Headlines


Trump administration preparing to introduce more tariffs
According to National Hog Farmer, the Trump administration is getting ready to escalate the trade war with China by announcing it is preparing to hit China with additional tariffs of 10% on $200 billion of Chinese exports. This comes a week after the United States placed a 25% tariff on $34 billion worth of Chinese goods followed by China retaliating against U.S. products. The products on the administration’s latest list targets a large number of consumer goods including clothing, refrigerators, air conditioners, tires, luggage, baseball gloves, some electronics, fish, fruits and vegetables. The last round of tariffs hit mostly raw materials. China’s Commerce Ministry says the new list is “totally unacceptable” and China would impose countermeasures and file a case with the World Trade Organization. President Trump earlier said if China retaliated against the United States he would put tariffs on another $200 billion of Chinese goods.

FDA alerts veterinarians, others of possible risks from altrenogest products
The U.S. Food and Drug Administration is alerting veterinary medical professionals, as well as those who work with horses and pigs, that a synthetic progesterone product commonly used in these animals may cause reproductive system disorders and other adverse effects in people who become exposed to the drug. The FDA is providing this alert because of the nature of the adverse events, some of which have occurred in teenage girls. Altrenogest belongs to the class of drugs called progestins and is used to suppress estrus (commonly called "heat" or "season") in mares (female horses), and to synchronize estrus in gilts (young female pigs). It is marketed under several brand names, including the equine products Regumate, Ovamed and Altren; and the swine products Matrix, Chronomate and Swinemate. The equine products are available via a veterinarian's prescription and can be administered directly on the base of the mare's tongue or on the mare's feed. The swine products are available over-the-counter and are administered on a portion of the gilt's feed. These liquid products may be administered to the animals on a daily basis for prolonged periods of time. Read more at:

Food companies launch Sustainable Food Policy Alliance
According to Feedstuffs, four of the nation’s largest food companies have launched the Sustainable Food Policy Alliance, a new organization focused on driving progress in public policies that shape what people eat and how it affects their health, communities and the planet. Founding member companies include Danone North America, Mars Inc., Nestlé USA and Unilever United States. The launch comes after all four, along with seven other major firms, had previously dropped their membership from the Grocery Manufacturers Assn. (GMA) amid philosophical disagreements in 2017.

Beef gets summer boost in grocery stores
According to Drover’s CattleNetwork, The 4thof July holiday has passed and with it one of the summer’s largest grilling celebrations. It is also a time when beef sees a boost in grocery sales. When summer comes around action at the meat counter starts to pick up, says Kris Staaf, director of public affairs at Albertson/Safeway’s Denver Division. Albertson/Safeway stores have a lot of competition for protein with seafood housing a large selection and chicken being popular with customers because of price. “Our customers are looking for flexibility and variety,” Staaf says. But when grilling season starts the protein preference moves in one direction. “During the summer we see a lot of customers doing a lot of barbecuing with beef.”

Fresh beef meal kits to debut
According to MEAT+POULTRY, the national rollout of a Steak Bowl meal kit line is underway. The kits were developed by American Foods Group, a beef processor owned by Rosen’s Diversified Inc., in collaboration with the Beef. It’s What’s For Dinner. program. The kits, which were tested in select stores in February, will be sold in fresh meat departments at 1,500 stores this year. The kits are a complete meal that consumers can eat as is or include their choice of vegetables. The meal kits include USDA Choice beef packaged raw with the ingredients. Flavors include Korean Style Bulgogi Beef Bowl, Steak Burrito Bowl, Steak & Tzatziki Bowl and Steak and Mash Bowl.

— Click Here to go Back to Headlines


Virbac launches C.E.T.® VEGGIEDENT® FR3SH® tartar control chews for dogs
Virbac Corporation has announced the launch of C.E.T.® VEGGIEDENT® FR3SH® Tartar Control Chews for Dogs, which uniquely targets bad breath while supporting proper digestion. C.E.T. VEGGIEDENT FR3SH Chews are able to uniquely target bad breath and support proper digestion by a 3-way performance: Cleanse (addresses oral causes of bad breath), Freshen (freshens breath with every chew) and Balance (promotes proper digestion).

FDA approves Jurox AlfaxanÒMultidose
The FDA’s Center for Veterinary Medicine has approved all technical sections for a new AlfaxanÒMultidose product registration in the United States, according to a release. Multidose is an injectable anesthetic with the same unique formulation attributes as original AlfaxanÒ, but with an added preservative system to extend product shelf life to 28 days after the vial has been broached. “Alfaxan Multidose is the latest advancement in the Alfaxan line of injectable anesthetics,” said Jim Van Proosdy, U.S. Country Manager for Jurox Incorporated.  “Alfaxan is already one of the most versatile induction agents registered for cats and dogs and for use in both induction and maintenance of anesthesia. The new Multidose formula allows us to serve the large population of veterinarians who do not routinely use an entire vial in a single day’s surgical procedures. The product will be available in 10 mL and 20 mL vials beginning August first.”

— Click Here to go Back to Headlines


Pat Malone’s sales tip of the week

Execution  "The company’s culture and strategy are important, but execution produces the results."

Patrick Malone is a Business Advisor and Leadership Mentor and can be reached at 706 835 1308 or


  • Small Animal Compendium Veterinary Library weekly updates Click Here
  • Large Animal Compendium Veterinary Library weekly updates Click Here

Subscribe to Email Updates