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April 25th, 2017


  • Henry Schein Animal Health launches newly designed website to enhance veterinary experience
  • Merial launches online registry for dogs
  • Last Chance to submit nominations for the Veterinary Innovation Awards
  • NAVC, VIC announce the Veterinary Innovation Awards Advisory Board
  • Fountain Agricounsel releases industry report
  • PetSmart to acquire online pet retailer
  • Virbac to consolidate North American product warehousing and distribution in the KC Animal Health Corridor
  • Tool kit available from AVMA for National Pet Week
  • Brakke releases 2017 Pain Management Products for Dogs and Cats report
  • What’s New From Is My Practice Healthy? Optimize staff


  • Allflex Promotes Chuck Rogers to Northwest Regional Manager
  • Trump vows to address Canadian dairy policies
  • Certified organic operations on the rise
  • Expert: Cattle producers should monitor newborn calves for scours
  • Fungus emergence could sicken livestock

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Vet-Advantage Industry Calendar: April 2017  

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Quote of the Week

“The greatest mistake we make is living in constant fear that we will make one.” – John Maxwell


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Henry Schein Animal Health launches newly designed website to enhance veterinary experience
Henry Schein, Inc. announced the launch of the newly redesigned website, The new site features enhanced educational content, simplified navigation, new search capability, greater product information, and a range of offerings to enhance its veterinary customers’ online experience. Customers will also have access to more product information, product comparisons and ratings, and a resource center featuring webinars, white papers, and blogs about animal health, industry trends, and practice management.
Merial launches online registry for dogs
Merial, now part of Boehringer Ingelheim, announced the launch of the NexGard® (afoxolaner) It's a Dog! online pet registry to celebrate the joyous act of adding a dog to a household. The NexGard team wants to help welcome new dogs – be they puppies, seniors, or any age in-between – into their new homes and make the transition a little easier. From April to October, dog owners can create a pet profile and customize a registry on to be entered for a chance to win one of two prizes. One Grand Prize winner each month will receive $500 towards their registry and a coupon for a six-month supply of NexGard, while two Runners Up will receive $100 towards their pet registry and a coupon for a three-month supply of NexGard. Twenty-one lucky dog owners will win.

Last Chance to submit nominations for the Veterinary Innovation Awards
Distributor sales reps – give your customers the recognition they deserve by nominating a veterinary technician for the Veterinary Innovation Awards. Nominees are people that made innovation happen within the animal health industry. They can have invented a product, program or procedure, developed groundbreaking research or even been a catalyst for change within a classroom, inspiring others to commit to a life of innovation themselves. Visit Winners and runner-ups will be recognized far and wide as a way to celebrate innovation and success throughout our profession and will bring recognition to often unsung heroes such as veterinary technicians. Nominations close May 1, so please help spread the word.

NAVC, VIC announce the Veterinary Innovation Awards Advisory Board
The North American Veterinary Community (NAVC) and the Veterinary Innovation Council (VIC) are excited to announce the Veterinary Innovation Awards Advisory Board members. These board members are representative professionals from across the animal health spectrum with the practical experience and industry expertise to recognize veterinary innovations, however big or small. The Advisory Board will assist in the administrative requirements of the awards by providing expert review and input of the nominations submitted by the at-large animal health community. The board members are: Jason Canapp, MBA, CEO, Animal Eye Care; Dr. Wayne Carter, President and CEO, Kansas City Area Life Sciences Institute (KCASLI); Dr. Jill Clark, CEO, Ignite Veterinary Solutions; Dr. Chris Dietrich, Regional Medical Director, Banfield; Dr. Mark Epstein, Medical Director/Owner, Carolinas Animal Pain Management; Dr. Daniel Fletcher, Associate Professor, College Veterinary Medicine, Cornell University; Dr. David Haworth, President, PetSmart Charities; Chris Kelly, Founder, Veterinary Advantage; Jennifer Klein, Veterinary Market Consultant & Owner, Imbolc, LLC; Dr. Micah Kohles, Director Veterinary Science & Outreach, Oxbow Animal Health; Elaine May, Marketing Consultant; Dr. Stephanie Morley, Innovation Award Committee program Chair, COO, Zomedica; Dr. Cynthia (Severson) Patterson, Sr. Professional Service Veterinarian, Zoetis; Dr. Edward Robb, CEO, BioPharma Potentials Program Co Chair; Dr. Stewart Silverman, Melrose Animal Clinic, General Practitioner, Owner; Dr. David Stansfield, Industry Veterinary Consultant; Andrea Steele, MSC, RVT, VTS (ECC), University of Guelph, Ontario Veterinary College; Dr. Michelle Vitulli, Owner, Caring Hands Vet, DC Metro area; Dr. Lorin Warnick, Dean, College of Veterinary Medicine, Cornell University.

Fountain Agricounsel releases industry report
The financial and operational effects being driven by continued consolidation in animal health and agribusiness is the key focus of a new special quarterly report provided by Fountain Report/North American Veterinary Community (NAVC) and Fountain Agricounsel LLC is. Aptly titled, “Animal Health Industry Consolidation Continues in Overdrive,” the report casts a wide-angle view of the U.S. animal health industry at the end of first quarter 2017. In addition to providing analysis of stronger oligopoly creation, the report’s authors share insight on the impact smaller firms are making as they buy spin-off assets from the merging giants. The 130-page report is available for $1,500, but currentFountain Reportsubscribers get a $500 discount if they purchase the report by April 30, 2017. For a preview of the report, visit  or please contact Angelina Varagona at

PetSmart to acquire online pet retailer
According to Pet Age, PetSmart, Inc. announced it has entered into a definitive agreement to acquire Chewy, Inc., the online pet retailer. The acquisition accelerates the execution of PetSmart’s strategy and is a critical milestone in its transformational journey in meeting its goal of being the most convenient, best-in-class pet retailer. The combination of PetSmart and Chewy will enhance both companies’ capabilities and reach, offering the widest selection of pet products and services available both in-store and online in North America. The acquisition, which is subject to customary regulatory approvals, is expected to close by the end of PetSmart’s second fiscal quarter of 2017.

Virbac to consolidate North American product warehousing and distribution in the KC Animal Health Corridor
Virbac Corporation announced that it will consolidate its North American product warehousing and distribution in the KC Animal Health Corridor. The company will locate in an approximately 150,000-sq.-ft. facility in Hunt Midwest SubTropolis, the world’s largest underground business complex, in Kansas City, Missouri, according to a release. “By bringing processes and people together at this Kansas City facility, we will be able to boost collaboration and efficiency within our manufacturing operations. By choosing this Midwest location, we're better aligning ourselves within the animal health industry, and we're excited to continue building a strong partnership with the KC Animal Health Corridor,” said Paul R. Hays, president & CEO, Virbac Corporation.

Tool kit available from AVMA for National Pet Week
The AVMA proudly sponsors National Pet Week®, the first full week of May, and is providing an extensive toolkit of clinic resources that AVMA members may use to bring the celebration into their own hospitals and communities, according to a blog on the association’s website. Included among those is a free poster to display in a clinic. Veterinarians who would like a copy of this free poster to display in clinics for Pet Week need to order from AVMA’s online store by April 28. Quantities are limited. Other resources include: Ready-to-use content for social media pages, including copy-and-paste message posts and ready-to-download images; A customizable National Pet Week® proclamation asking your mayor, governor or other elected officials to endorse this important event; Ideas for easy, stress-free ways to celebrate National Pet Week® in your clinic and around the community; Marketing tips and best practices to get the word out about events or promotions in your clinic. Learn more about National Pet Week® at

Brakke releases 2017 Pain Management Products for Dogs and Cats report
Brakke Consulting announced its latest multi-client study takes an in-depth look at pain management products for dogs and cats. “The pain management market is one of the largest segments in animal health,” said Lynn Fondon DVM MBA, senior consultant of Brakke Consulting. “Sales of small animal analgesics have increased 20-fold since the introduction of Rimadyl, the first of the new-generation NSAIDs, in 1996.” The study, Pain Management Products for Dogs and Cats, profiles the veterinary market for analgesics, both veterinary and human products, as well as nutritional supplements, therapeutic diets for joint support, and complementary therapies. The 2017 Pain Management Products for Dogs and Cats report is available from Brakke Consulting for $5,500. For more information, interested companies should contact

Is My Practice Healthy? Optimize staff
In today's competitive market, veterinary practices must manage labor very closely. Gone are the days of assuming a full staff will work full days without matching staffing to the work requirements. In order to ensure a healthy practice that can remain a healthy employer, it is imperative that practices monitor work load daily to optimize staffing to what is needed based upon the caseload that is scheduled to be seen.
Failure to optimize staffing will result in labor costs that exceed healthy levels, and will ultimately result in more difficult decisions such as layoffs that result when the impact of over-staffing are felt in unhealthy financial results. Read more at 


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Allflex Promotes Chuck Rogers to Northwest Regional Manager
Allflex USA, part of the Allflex Group, global leader in animal identification and traceability systems, today announced the promotion of Chuck Rogers to Northwest Regional Manager. In his new role, Rogers will be based in Boise, Idaho, and will oversee Sales and Marketing and technical responsibilities for Washington, Oregon and Idaho.

Trump vows to address Canadian dairy policies
According to a Feedstuffs report, President Donald Trump said he plans to “stand up for our dairy farmers” regarding trade concerns with Canada. Recently, Canada implemented a new national pricing policy that blatantly blocks American dairy exports and will enable significant dumping of Canadian dairy products onto the world market. As a result, dozens of dairy farmers in the Midwest recently learned that they must find new customers for their milk by May 1, which will cause considerable economic hardship and possibly force them to go out of business. The President said he will find a solution with Canada, not just an answer.

Certified organic operations on the rise
According to MEAT + POULTRY, The number of certified organic operations in the United States climbed to 24,650 in 2016, up 13 percent from the end of 2015, according to the Agricultural Marketing Service of the US Dept. of Agriculture. At 13 percent, the rate of growth in 2016 represents the highest year-over-year growth rate since 2008. The USDA began tracking the number of certified operations in 2002. Organic certification is an “opt-in” voluntary standard that is managed through a public-private partnership. The USDA accredits and oversees approximately 80 businesses and state governments that directly certify organic farms and businesses.

Expert: Cattle producers should monitor newborn calves for scours
Cattle producers should monitor their newborn calves for scours, or calf diarrhea, North Dakota State University Extension Service livestock experts advise in an article for Bovine Veterinarian. “Calves running, nursing and sleeping are signs of healthy calves,” says Karl Hoppe, Extension’s area livestock systems specialist at the Carrington Research Extension Center. “A calf that isn’t joining the herd is a sure sign that something isn’t right.” Scours is an intestinal tract infection. Symptoms include a wet tail, a puddle of liquid manure, blood oozing out of the anus, listlessness and dehydration. Calves with scours also have sunken eyes and may feel cool to the touch. Read more at 

Fungus emergence could sicken livestock
According to a Reuters report highlighted by Bovine Veterinarian, a fungus that causes “vomitoxin” has been found in some U.S. corn harvested last year, forcing poultry and pork farmers to test their grain, and giving headaches to grain growers already wrestling with massive supplies and low prices. The plant toxin sickens livestock and can also make humans and pets fall ill. The appearance of vomitoxin and other toxins produced by fungi is affecting ethanol markets and prompting grain processors to seek alternative sources of feed supplies.


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Merck Animal Health announces appointments 
Merck Animal Health announced Kathleen Heaney, D.V.M., has been named Executive Director of Technical Services the company’s recently formed U.S. Companion Animal and Equine Team. In her new role, Dr. Heaney will oversee the team’s technical services and pharmacovigilance groups. She initially joined the company in 2010 and most recently served as Director of Companion Animal Technical Services. With more than 20 years of experience in antiparasitic, anesthetic and bone biology research and development, Dr. Heaney has contributed to the launch of several notable animal health products, including SCALIBOR® (deltamethrin), ACTIVYL® (indoxacarb) and Bravecto® (fluralaner). She first worked in general veterinary practice for seven years before joining American Cyanamid Company and later Fort Dodge Animal Health, which was the beginning of her career in animal health pharmaceutical research and development.
Merck also announced that Rick Sibbel, D.V.M., has been named Executive Director of Technical Services for the company’s recently formed U.S. Food Animal Team. In his new role, Dr. Sibbel oversees the technical services and pharmacovigilance groups for the company’s ruminants, swine and poultry businesses. With more than 35 years of experience in veterinary medicine, Dr. Sibbel has helped bring more than 20 vaccines the livestock and poultry markets. He played leading roles in the development and launch of the first genetically engineered pseudo rabies vaccine, the first influenza vaccine for swine and the first viral-vectored vaccine for poultry. He held previous roles at the company including Director of U.S. Beef Cattle Technical Services and Global Ruminant Technical Services Group Director.

Phibro Animal Health announces Gerald Carlson retirement, Larry Miller promotion
Phibro Animal Health announced that Gerald Carlson, Chief Operating Officer, will retire after 14 years with Phibro, effective July 1, 2016. Jack Bendheim, Phibro’s Chairman, President and Chief Executive Officer commented, “During his tenure, Jerry played a critical role in Phibro’s business success. He was instrumental to Phibro’s strategic direction and the growth of our business, programs and people. We greatly appreciate his contributions to shaping the organization.” Carlson will continue as a member of the Board of Directors. Effective July 1, 2016, Larry Miller will be promoted to Chief Operating Officer.

Online VFD module designed to help producers and veterinarians
According to a Dairy Herd Management report, striving to provide the most up-to-date information on upcoming changes in regulations related to the Veterinary Feed Directive, the Beef Cattle Institute (BCI) at Kansas State University is offering a new online resource – for free. The BCI partnered with animal health experts Mike Apley of the Kansas State University College of Veterinary Medicine and Brian Lubbers of the Kansas State Veterinary Diagnostic Laboratory, to create an online informational module that answers frequently asked questions regarding the Veterinary Feed Directive (VFD) issued by the U.S. Food and Drug Administration. Changes to the regulations as a result of the directive are scheduled to take place Jan. 1, 2017. According to Lubbers, K-State has been heavily involved with face-to-face meetings regarding the VFD, but the online modules will give producers and veterinarians an opportunity to gain foundational knowledge on their own time. The free informational modules for beef producers and veterinarians can be found at

World Pork Expo will host pork professionals from around the world
The World Pork Expo offers innovation, networking and education as more than 20,000 pork producers and ag professionals from across the world convene June 8-10 at the Iowa State Fairgrounds in Des Moines. Presented by the National Pork Producers Council (NPPC), Expo showcases the world’s largest pork-specific trade show, educational seminars, national youth swine shows, open shows and sales, as well as tasty grilled pork and more. Producers, exhibitors and media from approximately 48 countries are expected to attend the 2016 event. “For anyone interested in pork production, World Pork Expo offers a well-rounded experience. There are seminars where you can hear about the latest research, shop the trade show to see what’s new, and network with fellow pork producers,” says John Weber, NPPC president and pork producer from Dysart, Iowa. “Expo is a great place to re-charge your engine and return home with new ideas.”

Inventory up, prices down for wholesale eggs
Feedstuffs magazine reported and AgriMarketing highlighted that the national shell egg inventory reported May 23 by the U.S. Department of Agriculture was 1.349 million cases, a 1.2% increase from the prior week and 24.9% greater than the five-year average for the period. At 347,600 cases, Urner Barry analyst Brian Moscogiuri said stock inventories advanced just slightly week over week and were up 27.7% in relation to the five-year picture. Total shell egg inventories were 1.697 million cases, up 1% from the prior period and 25.4% more than the five-year average. “Wholesale shell egg prices continued to slide last week, hitting lows (not seen) since 2006,” Moscogiuri noted. “Supplies are available at a number of plants, and sellers are struggling to find an interested party. Retail business has slowed as features shift toward grilling items ahead of Memorial Day. Export buyers have also pulled out of the marketplace. Further processors are taking advantage of current conditions, purchasing eggs once destined for the graded channel at deep discounts.”

Trichomoniasis diagnosed in 13 South Dakota herds
According to a report by the S.D. Animal Industry Board in The Daily Republic, 13 South Dakota beef herds have been diagnosed with the Trichomoniasis foetus (trich) infection since December 2015, including one herd in Gregory County. Trichomoniasis is transmitted between cows and bulls during breeding activity. Once established in the female reproductive tract, trich causes an inflammatory reaction leading to abortion. Cows may eventually clear the infection or may remain carrier animals. There is no treatment for infected bulls. Producers are often unaware of the problem until the disease is well established in a herd. Signs that the disease may be present in a herd include a high number of open cows or the presence of many late-calving cows, which result from the early term abortions and then rebreeding of the cows. Producers are encouraged to consult with their veterinarians for more information regarding the risk of trich in their herd.


Pat Malone’s sales tip of the week

Amateurs & Professionals
What’s the difference between Amateurs and Professionals? Amateurs practice til they get it right. Professionals practice until they can't get it wrong.

Patrick Malone is a Business Advisor and Leadership Mentor and can be reached at 706 835 1308 or


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