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February 5th, 2019


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COMPANION

  • Everett Hoekstra appointed president of Boehringer Ingelheim Animal Health USA
  • Medical Illumination introduces two new examination lightsMedical Illumination introduces two new examination lights
  • AVMA sponsoring National Pet Dental Health Month in February
  • Aratana Therapeutics appoints Rhonda Hellums as CFO, Treasurer
  • WSAVA announces 2019 Global One Health Award winner
  • South Carolina bill requires pit bull owners to register, microchip dogs if not sterilized

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LIVESTOCK

  • Merck launches Cattle Care365 initiative
  • Tips to get cows through winter weather stress
  • NPPC urges China to purchase U.S. pork
  • NCBA announces 2019 policy priorities
  • Pilgrim’s Pride recalling 58,000 pounds of chicken products

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Sales

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Respectful way of handling deceased pets

FROM THE PUBLISHER

Vet-Advantage announces new SoundByte now available

Vet-Advantage Industry Calendar: February 2019  

Current promotions, conferences, events, important dates and more... Click Here to View

New Vet-Advantage January Digital Edition Available — Click Here to Read.

Featured Resource Update - Merck Animal Health

View Merck Animal Health's most recent Vet-Advantage Resource Update, Click Here

Price Index Update

Quote of the Week

“When you’re one of the leaders of the team, there are no days off.” – Tom Brady

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COMPANION

Everett Hoekstra appointed president of Boehringer Ingelheim Animal Health USA

Boehringer Ingelheim Animal Health USA Inc. announced the appointment of Everett Hoekstra as its president. Hoekstra succeeds Paul Fonteyne, who retired after 15 years with Boehringer Ingelheim. He takes the helm two years after Boehringer Ingelheim's animal-health business acquired Merial from Sanofi. Together with Timothy Bettington, who leads the company's U.S. commercial operations, Hoekstra will oversee the company's largest animal health market and help drive continued growth and innovation in an industry undergoing significant change due to consolidation and technological advances. Hoekstra has held a variety of leadership roles since joining Boehringer Ingelheim in 1997, mainly in finance at the company's human pharmaceutical business. He also co-led the launch of Boehringer Ingelheim's global diabetes alliance with Eli Lilly and Company and most recently served as chief financial officer of the U.S. animal health business.

 

Medical Illumination introduces two new examination lights

Medical Illumination announced the inclusion of two new examination lights to its MI LED Series line. The MI300 and MI-150 extend MI’s acclaimed LED technology into the lower-priced category of exam room lights. The MI-300 offers two color-accurate (97 CRI) brightness settings: 30,000 and 15,000 lux at 24 in. It is mounted to a sturdy, flexible gooseneck stand with a rolling base, adding maximum mobility and placement. The MI-150 provides 15,000 lux at 24 in and is mounted on a flexible gooseneck stand supported on a sturdy fixed base. The CRI is 97.

 

AVMA sponsoring National Pet Dental Health Month in February

To address the importance of oral health care for pets, the AVMA is sponsoring National Pet Dental Health Month in February. AVMA President Dr. John de Jong says regular dental exams are an integral and primary component of a pet’s overall health care, and can help prevent more serious health problems. “Oral disease is the most frequently diagnosed health problem for our pets,” said Dr. de Jong. “In addition to causing receding gums, tooth loss and significant pain, bacteria in the mouth enters the bloodstream, potentially affecting the heart, liver and kidneys, which can be life threatening.” According to the American Veterinary Dental College, most dogs and cats have some evidence of periodontal disease by the age of three, often indicated by bad breath, a change in eating or chewing habits, pawing at the face and mouth, and depression. In addition to professional dental care, Dr. de Jong advises pet owners to make oral home care part of their pet’s routine as a way to prevent tooth decay. To learn more about dental care for pets, including causes and signs of oral health problems in pets and an instructional video on brushing pets’ teeth, visit avma.org/PetDental.

 

Aratana Therapeutics appoints Rhonda Hellums as CFO, Treasurer

According to Seeking Alpha, Aratana Therapeutics appointed Rhonda Hellums as Chief Financial Officer (CFO) and Treasurer effective February 1. Hellums will transition into the CFO role from her position as VP of Finance and will succeed Craig Tooman, President and CEO. Prior to her role at Aratana, Hellums served as Director of Global Finance at Kinetic Concepts.

 

WSAVA announces 2019 Global One Health Award winner

A Canadian veterinarian and founder of an innovative community outreach charity in Canada, is to receive the World Small Animal Veterinary Association’s (WSAVA’s) 2019 Global One Health Award. A prestigious global Award, it is presented by the WSAVA’s One Health Committee (OHC) to an individual or organization which has promoted an aspect of One Health relevant to companion animals. Dr. Michelle Lem set up Community Veterinary Outreach in 2003. Its veterinary volunteers care for the animals of homeless and vulnerable people but, what sets the initiative apart is that, at the same time, its human health partners provide preventative health care, education and support to their owners. Human health services offered at Community Veterinary Outreach clinics include primary health care, immunizations, harms reduction, smoking reduction and cessation, naloxone training and distribution, and dental and oral care and referral. The charity now runs programs in eight communities across Canada, including Toronto, host city to the 2019 WSAVA World Congress. It recently received non-profit status in the US as Community Veterinary Outreach USA.

 

South Carolina bill requires pit bull owners to register, microchip dogs if not sterilized

According to South Carolina-based WMBF News, a bill filed recently in the South Carolina Statehouse would require pit bull owners to register and microchip their dogs if they are not sterilized. Pit bull owners whose dogs have not been sterilized and microchipped would be forced to register their dog for a fee of $500 under bill H.3709, sponsored by Lexington County Rep. Chip Huggins and filed on Jan. 22. Failure to register a fertile pit bull would result in a misdemeanor charge and a fine of $1,000, up to a year in prison or both. Pit bull owners whose dogs have been spayed or neutered would not be required to register. The proposed law claims the pit bull dog is "the most desired breed for dogfighting and is dying at a higher rate in local animal shelters than any other breed in South Carolina." It also claims "fertile dogs are more likely to be territorial and therefore more likely to bite."

 

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LIVESTOCK

Merck launches Cattle Care365 initiative

Merck Animal Health announced its Cattle Care365 initiative to support cattle producers’ efforts to provide the best-quality care for their animals, according to Feedstuffs. The program includes a series of employee training modules featuring industry experts, interactive quizzes, standard operating procedures (SOPs) and certificates of completion to document training. All are available at CattleCare365.com.

 

Tips to get cows through winter weather stress

A recent Bovine Veterinarian article provided “Tips to Get Cows Through Cold Weather Stress.” The tips included: Wet Conditions Increase Cow Nutrient Needs (For every 2°F the temperature drops, cows need an additional 1.1 lb. of total digestible nutrients (TDN) to meet their daily requirements below a cow’s critical temperature); Windbreaks, both constructed and planted, can improve conditions for livestock in windy and cold conditions; If possible, avoid transporting cattle in extreme weather, or when wind chill is below 0°F. Read the full article at https://www.bovinevetonline.com/article/5-tips-get-cows-through-cold-weather-stress

 

NPPC urges China to purchase U.S. pork

With Chinese officials in Washington to discuss trade relations, the National Pork Producers Council is asking for the two countries to quickly resolve their trade differences and for the Asian nation to make a minimum $3.5 billion purchase of U.S. pork over the next five years, NPPC wrote in a release for National Hog Farmer. China is the largest consumer of pork in the world, making it a top market for U.S. pork exports over the past several years. (The U.S. pork industry in 2017 shipped $1.1 billion of product there, making it the No. 3 export destination for U.S. pork.) Pork is said to represent about 15% of the Consumer Price Index in China and could single-handedly make a huge dent in the U.S.-China trade imbalance.

 

NCBA announces 2019 policy priorities

National Cattlemen's Beef Association (NCBA) released its official Policy Priorities for 2019. These include: Fake Meat (In 2019 the group will work to ensure that a regulatory framework is properly implemented); Trade and Market Access (2019's priorities on trade will focus on promoting a bilateral trade agreement with Japan, securing swift passage of the U.S.-Mexico-Canada Agreement, and expanding access for U.S. beed in key markets like China, the United Kingdom, and the European Union); Dietary Guidelines (The federal government updates its official Dietary Guidelines every five years, and as that process ramps up in 2019, NCBA will work to protect the scientific credibility of Dietary Guidelines and promote accurate information about the nutritional advantages of beef as part of a balanced diet); Regulatory Reform and Implementation (The past two years have brought about significant regulatory relief for beef producers, but much work remains to be done on additional relief and implementing recent reforms).

 

Pilgrim’s Pride recalling 58,000 pounds of chicken products

According to WattAgNet, Pilgrim’s Pride Corporation is recalling approximately 58,020 pounds of not-ready-to-eat (NRTE) breaded chicken products that may be contaminated with extraneous materials, specifically rubber, the U.S. Department of Agriculture’s Food Safety and Inspection Service (FSIS) announced.The frozen, not-ready-to-eat (NRTE) breaded chicken items were produced on January 4, 2019, at the company’s establishment in Mt. Pleasant, Texas.

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SALES

Pat Malone’s sales tip of the week

Pace

Effective leaders know the natural tendency is to speed up when speaking to a group so they intentionally slow down and reach a happy medium.

Patrick Malone is a Business Advisor and Leadership Mentor and can be reached at 706 835 1308 or ptm4936@gmail.com

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