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FebrUARY 12th, 2019


Read Full Stories From the Publisher


  • Beef exports continue record pace
  • Cooperative: Consumers confused by dairy labeling
  • Classical swine fever spreads in Japan
  • Butterball developing food service products for schools

Read Full Livestock Stories


  • Covetrus celebrates launch as newly formed public company
  • Eli Lilly to divest remaining stake in Elanco
  • Boehringer Ingelheim to create 225 jobs in Georgia
  • Zoetis launches 6-in-1 pest preventative product for cats and kittens
  • AVMA provides tips to keep pets safe after storm hits
  • Registration now open for the NAPHIA Leadership Forum 2019
  • Survey: 99 percent satisfaction rate among Cat Friendly Practices®
  • VHMA, CVPM approve free CE credit for the Preventive Healthcare Certificate Program
  • App matches dogs with new owners
  • BabelBark triples staff
  • Pet King Brands announces two new hires
  • AVMA urges Congress to act on horse abuse

Read Full Companion Stories


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Vet-Advantage Industry Calendar: February 2019  

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Quote of the Week

“That person who helps others simply because it should or must be done, and because it is the right thing to do, is indeed without a doubt, a real superhero.” – Stan Lee

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Beef exports continue record pace

Drover’s CattleNetwork reported that U.S. beef exports continued on a record pace in November while pork exports trended lower year-over-year, according to statistics released by USDA and compiled by the U.S. Meat Export Federation (USMEF). November export data was released about one month later than usual due to the recent government shutdown. Year-end 2018 data is expected to be available in early-to-mid March. Beef exports totaled 112,842 metric tons (mt) in November, up 1 percent from a year ago, while value climbed 6 percent to $709.2 million. For January through November, exports reached 1.24 million mt, up 8 percent year-over-year and 6 percent above the record pace of 2011. At $7.63 billion, beef export value was up 16 percent and has already broken the full-year record set in 2017 ($7.27 billion).


Cooperative: Consumers confused by dairy labeling

According to a Dairy Herd Management report, the comment period for plant-based “dairy” labeling has ended and a cooperative says that consumers are still confused by the products. Edge Dairy Farmer Cooperative shared its thoughts form the recent comment period with the Food and Drug Administration (FDA). “The number of plant-based products using dairy names on the label has increased dramatically in recent years…. The lack of FDA action has led to an anything goes mentality in the marketplace,” the nearly 800 farm-member coop, says in its comments. Also shared in the press release were the findings of a consumer study that showed a number of consumers still remain confused by plant-based product labeling. About 23% of the 450 consumers surveyed believed that plant-based foods mimicking cheese still contained pasteurized milk. Two in five consumers also believe that plant-based mock cheese contains the same amount of calcium, even though it is substantially less.


Classical swine fever spreads in Japan

According to National Hog Farmer, Japan's Classical swine fever outbreak, first reported in September, has spilled over from farms in the Gifu prefecture to five others, including Osaka. An official from the Ministry of Agriculture, Forestry and Fisheries confirmed some 15,000 pigs at affected farms will be culled and buried. According to a report from Reuters, pigs in central Japan’s Aichi prefecture first tested positive for CSF. The Aichi farm in question had also shipped pigs to farms in Osaka and three other prefectures. A ministry official confirmed Wednesday those farms have also been infected with the virus.


Butterball developing food service products for schools

According to WattAgNet, turkey processor Butterball has committed to developing foodservice products to meet K-12 specifications and hired an industry veteran to lead its new national program. Butterball’s K-12 portfolio will include unique turkey options, such as a cooked seasoned thigh roast and roasted sliced tenderloin medallions, as well as traditional favorites. Many of these offerings are formulated to have lower sodium, Child Nutrition labeling and other ingredient attributes suited to K-12.


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Covetrus celebrates launch as newly formed public company

Covetrus celebrated the combination of two unique and complementary businesses – Henry Schein Animal Health and Vets First Choice – as a newly formed company. “Covetrus will leverage decades-long experience, insights, technology and global scale to empower veterinarians to enhance clinical and practice health,” the company said in a release. “This means providing veterinary practices with a more comprehensive set of integrated services and technology solutions, tools to strengthen client relationships and grow their practice, while driving improved workflow and cost-effectiveness through efficient delivery of next-generation solutions.” Following the completion of the merger on February 7, a February 8 announcement marked the launch of Covetrus, which begins regular-way trading on the Nasdaq Stock Market under the symbol CVET this morning.


Eli Lilly to divest remaining stake in Elanco

Eli Lilly and Co. said it will divest its remaining stake in Elanco Animal Health via an exchange offer, according to MarketWatch. Lilly shareholders will be able to exchange all, some of none of their shares of Lilly common stock for Elanco common stock owned by Lilly. The company retained an 80.2% stake, or 293.29 million shares, in the animal health company when it completed its IPO in September of 2018. "It's the right time to finalize the separation, let Elanco chart its future as a standalone company, and focus Lilly on our core mission to create human medicines that make life better for people around the world," Lilly Chief Executive David Ricks said in a statement.


Boehringer Ingelheim to create 225 jobs in Georgia

The Atlanta Business Chronicle reported that Boehringer Ingelheim Animal Health USA Inc. is bolstering its investment in Georgia with a commitment to invest $120 million in Gwinnett, Clarke, and Hall counties, according Gov. Brian Kemp's office. Boehringer Ingelheim said Friday the animal health company will create 225 jobs in the counties, including 75 at its North American headquarters in Duluth. More than 100 new jobs will go to its manufacturing and R&D facility in Athens, and 50-plus more at the company’s Gainesville manufacturing facility, according to a news release from the governor's office.


Zoetis launches 6-in-1 pest preventative product for cats and kittens

Zoetis announced the launch of Revolution® Plus (selamectin and sarolaner topical solution), a new topical product providing 6-in-1 pest protection against parasites common to cats and kittens of every lifestyle (indoor-only, indoor/outdoor, and outdoor-only). This new pest preventative is the only product that combines protection against fleas, three types of ticks, ear mites, roundworms, hookworms and heartworms, according to a release. It is approved for cats and kittens as young as eight weeks of age and weighing 2.8 pounds or greater. Cat owners seeking this wide range of protection can request Revolution Plus through their veterinarian’s office.


AVMA provides tips to keep pets safe after storm hits

With ice storms expected for portions of the United States, it’s important to take steps to prevent slips, falls and injuries from ice – not just among people, but pets as well. This may include the use of de-icers to keep sidewalks, steps, driveways and roads clear of ice, according to the American Veterinary Medical Association. While these de-icers pose some risks to our pets, so does the ice; in addition to the risk of slips and falls, ice and icy crust on snow can cause cuts and abrasions to your dog's paws, or it could contain embedded objects that could be harmful if stepped on. It is important to mitigate all of these risks so you and your dogs (and your neighbors and their dogs) can get out for some fresh air and exercise in the snowy winter weather. When using de-icers, understand that all of these products have the potential to harm your pets or make them ill. Some, like calcium-based products, may be more toxic, while others, like those containing urea, might be less toxic, but also less effective in colder temperatures. Most of these products are relatively safe and may cause nothing more than an upset stomach or mild skin irritation. Too much contact or ingestion could lead to dry, cracked, bleeding or burned paws, or diarrhea and vomiting. Call your veterinarian if your pet shows signs of illness or injury. To learn more about keeping your pets safe while still enjoying the snowy weather, visit the AVMA website at


Registration now open for the NAPHIA Leadership Forum 2019

Registration is now open for the NAPHIA Leadership Forum 2019, May 28-30 in Phoenix, Arizona. Attendees will learn from industry leaders while connecting with other pet health insurance professionals all in the setting of the beautiful Kimpton Hotel Palomar in Phoenix, Arizona. This intensive two-day event includes: All of North America's major pet health insurance providers and underwriters in attendance; World-class speakers with exclusive information on how to build success in the pet health insurance industry; The 2019 State of Industry NAPHIA Benchmarking Report which delivers expanded results with more detailed statistics, trends and analysis; Roundtable Discussions and panel presentations to get you up to speed on the industry’s ongoing strategic initiatives. Register Here.


Survey: 99 percent satisfaction rate among Cat Friendly Practices®

The American Association of Feline Practitioners (AAFP) announced the results of the 2018 Cat Friendly Practice® survey, which highlight the program’s growth and consistent satisfaction. Key performance indicators include increased knowledge, feline clients, and practice revenue due to being a part of the CFP program. The 99% satisfaction rate from practices among the 460 survey respondents is a testament to the invaluable resources provided through the program. In fact, 98% of them would recommend CFP to other veterinary professionals. “The overall survey displays incredible results and provides an in-depth look at the effect this program is having on feline health and welfare and the veterinary industry,” AAFP said in a release. The main purpose of the program is to cater to the cat’s unique behaviors and needs, and ultimately to decrease the stress of the veterinary visit for the cat as well as the cat caregiver.


VHMA, CVPM approve free CE credit for the Preventive Healthcare Certificate Program

The Veterinary Hospital Managers Association (VHMA) announced that members can now receive continuing education credits at no charge when they complete the Partners for Healthy Pets (PHP) Preventive Healthcare Certificate Program. According to the Certified Veterinary Practice Manager’s (CVPM) Certification Board, managers who complete the certificate program can now apply nine (9) continuing education credits toward the CVPM certification program requirements. RACE credits are available. The program incorporates 10 modules, each taking approximately one-hour to complete. The modules examine specific topics and explore the role they play in improving client compliance and enhancing the level and quality of patient care.


App matches dogs with new owners

According to the Associated Press, animal lovers in Lithuania have created a mobile application inspired by the popular dating app Tinder to match up dogs in local shelters with new owners. Called GetPet, the app was launched last month and is getting hundreds of new users daily and already has made a few matches. It joins a growing market of apps for people looking to adopt a pet, including PawsLikeMe and BarkBuddy. “It is like Tinder, but with dogs,” said Vaidas Gecevicius, one of app’s creators. “You can arrange a meeting with the dog -- a date.”


BabelBark triples staff

BabelBark, Inc., announced it has tripled its workforce since January 1, by adding critical leadership and staff positions. The announcement comes as the company meets a surge of growth among veterinary hospitals, pet-related businesses and consumers, according to a release. Since the first of the year, BabelBark has added a head of marketing, expanded its sales force and created dedicated positions to oversee its veterinary and pet-related businesses, while also significantly growing its R&D team. “There has been tremendous demand for BabelBark and as a result, we are ramping up for what will be a record-setting quarter of veterinarians, pet-related businesses and consumers signing up,” says Roy Stein, founder and CEO of BabelBark. Launched in 2016, BabelBark connects hundreds of thousands of pet parents and pets with pet care businesses (including veterinary practices, trainers, shelters, groomers, walkers, pet sitters, boarding kennels and more within the pet care community) through a digital platform with a mobile application.


Pet King Brands announces two new hires

Pet King Brands, Inc, the makers of ZYMOX Dermatology, ORATENE Brushless Oral Care and ZYMOX Equine Defense, announced the addition of two new positions to the growing company’s team of employees. These newly created positions include the Director of Marketing and the Veterinary Channel Business Development Manager. Appointed to the role of Director of Marketing is Debra Decker. She brings with her a solid background in the field of marketing, market research, and building brand awareness and has helped build a global presence for major telecommunications companies. Joining Pet King Brands as Veterinary Channel Business Development Manager is Michaela Kosmis. Michaela combines years of experience in the United States Airforce, Air National Guard as well as a background in territory sales management and as a veterinary surgery technician.


AVMA urges Congress to act on horse abuse

The American Veterinary Medical Association (AVMA) is asking Congress to pass the U.S. Senator Joseph D. Tydings Memorial Prevent All Soring Tactics (PAST) Act (H.R. 693), which would help eliminate the cruel and inhumane practice of soring horses. Soring is the act of deliberately causing a horse pain to exaggerate its gait and gain an advantage in horse shows, and it continues to be pervasive in the Tennessee Walking Horse industry. “From a veterinary viewpoint, it’s indisputable that soring causes horses an unacceptable and unnecessary level of pain,” said AVMA President Dr. John de Jong. “Unfortunately, soring practitioners have become experts at hiding evidence and even working with horse show inspectors to avoid detection. The PAST Act would provide the U.S. Department of Agriculture with the resources and enforcement mechanisms necessary to finally end this cruel and inhumane practice.”


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Pat Malone’s sales tip of the week

Discussion or Presentation

With interactive groups, effective leaders limit the group size to what they can effectively manage. Over that number it becomes a presentation with Q&A.

Patrick Malone is a Business Advisor and Leadership Mentor and can be reached at 706 835 1308 or


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