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Industry spotlight - Uniting Animal Agriculture for 25 Years

By: Kerry Lynch
August, 2012

Periodic insights into associations, alliances and other supporters.

 

Categories: Other

Inside Rep- Nurture a Following

By: Rick Purnell
August, 2011

Even during her college years, Sarah Harnish was building a foundation for industry contacts. Today, that foundation holds a customer following that is loyal, trusted and often, friends.

Categories: Other

Manufacterer REP- Manufacturer, distributor reps work together

By: Rick Purnell
August, 2011

There’s no shortage of interesting variations in Mike Mustian’s territory. From smaller cow/calf operations to large dairies and good-sized feedyards, a medley of inquiries can tune any day from a waltz to a two-step.

Categories: Other

Phrases- Make detailing, conversations and presentations meaningful

By: Vet-Advantage
August, 2011

The veterinarian has only a few seconds before the next patient is presented. The feedyard manager has a consulting nutritionist waiting outside. The store manager has pickups lined up for the loading dock. It’s a given that everyone’s time is limited.

Categories: Other

U.S. Animal Health Market- Boehringer Ingelheim Vetmedica, Inc. Marks 30 Years in U.S. Animal Health Market

By: Vet-Advantage
August, 2011

Boehringer Ingelheim Corporation entered the U.S. animal health market in 1981 after buying Philips Roxane. In just 30 years, the 126-year old company that is still family owned, has risen to be one of the top animal health companies.

Categories: Other

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