Lively Livestock Discussions

By: Kirk A. Augustine
November, 2015

The livestock industry has been challenged significantly in the new millennium. At least five major situations have impacted the cattle industry: 1) Record drought; especially in the Southern Plains; 2) Record land valuation increases; 3) Record decreases in cow inventory; 4) Record prices for cattle in all classes and 5) Increasing consumer pressure for vertically integrated accountability. The recent 2015 AABP American Association of Bovine Practitioner meeting was peppered with topics, sessions and interactions that address or acknowledge some of these concerns.

Categories: Marketing, Kirk Augustine

The One Fear All Successful People Learn to Overcome

By: Jim Whitt
July, 2015

An up-and-coming band was playing bars throughout the south in the 1970s when a Macon, Ga., record producer decided they were good enough for the big time. He recorded a dozen of their songs and headed to L.A. to pitch the band to the big boys of the music business, only to find no takers. The record labels said one song was particularly hurtful to their chances. The song was too long and would never get airtime on the radio. Somebody eventually did give it playtime, and it ended up selling a gazillion copies. The song was “Free Bird.” The band was Lynyrd Skynyrd.

Categories: Marketing, jim whitt


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