Trust, cooperation between manufacturer reps and DSRs can help expand sales reach across large territories
Extending sales reach to smaller customers is one of the reasons Stacey Roth with Bayer Animal Health relies on a strong partnership with her counterpart at MWI. Roth, a food-animal sales representative, spent the last two years covering Nebraska and South Dakota. While the territory was large, the operations were too. Today, Roth covers Missouri, and the makeup of veterinary clients and livestock producers can include small cow/calf operations and dairies.