The Veterinary Feed Directive Is Here

By: Jennifer Ryan
March, 2017


One of the most dramatic regulatory changes in how antibiotics are used in animals – the veterinary feed directive (VFD) – is finally here after years of anticipation. Yet, stakeholders across the industry may still be learning the best way to deal with the additional paperwork and processes. 

Categories: Livestock, VFD, Veterinary Feed Directive, 2017 SPRING LIVESTOCK

Building Confidence

By: Dawn Singleton-Olson
March, 2017


The first months of 2017 have already ushered in significant changes in the livestock industry. The veterinary feed directive (VFD) that took effect on January 1, more mergers, a new administration and a new Secretary of Agriculture will all impact the industry in ways that are still to be determined. The USDA’s Supply & Demand Report projected across-the-board increases in livestock, poultry, egg and dairy production this year – great news for everyone in the animal health industry. The report shows that the cattle industry is projected to expand rapidly, with herd expansion and rebuilding continuing for the next two to three years – thanks to improved pasture and hay conditions and significant cuts in feed costs. This will provide an excellent opportunity for growth for large animal veterinarians and their suppliers.

Categories: Inside Sales, Livestock, 2017 SPRING LIVESTOCK

Consequences of Change

By: Patrick T. Malone
March, 2017


Change is a constant. Every day is new and different. We accept that, adapt and move forward, probably because most daily changes are out of our control. But changing those things we do control – our daily routine, our eating habits, our exercise regimen – is a major hassle. Even changing something at work is difficult.

Categories: Sales, Livestock, 2017 SPRING LIVESTOCK

World Pork Expo 2016

By: Vet-Advantage
November, 2016

Producer Optimism Shines at the 2016 World Pork Expo 

This year’s World Pork Expo reflected an optimistic tone as more than 20,000 producers and ag professionals, including 1,100 international guests from 35 countries, convened at the state fairgrounds in Des Moines, June 8-10. Presented by the National Pork Producers Council (NPPC), the 28th annual Expo featured the world’s largest pork-specific trade show, a range of educational seminars and issue updates, and another Junior National swine show that filled the barns to capacity. The Big Grill served up more than 10,000 lunches; allied industry hospitality tents lined the streets of the Iowa State Fairgrounds; and MusicFest provided an evening of fun and fellowship.

Categories: Community, Conferences and Trade Shows, Livestock Winter 2016, Livestock, World Pork Expo

Point of View

By: Patrick T. Malone
November, 2016

Doing business from the customer’s perspective

In the last issue of the Livestock edition, we focused on listening well to what your customers are really saying. Listening to understand your customer’s perspective is an excellent first step, and people love those who listen and take them seriously. However, you have a job to do, so it is crucial that you be able to do business by customizing your approach to your customer’s current point of view.

Let’s start with the typical range of customer attitudes and then discuss how successful reps are able position to those attitudes and do business from their customer’s perspective. 

Categories: Sales, Livestock Winter 2016, Livestock, Positioning

Battling Bovine Respiratory Disease

By: Jennifer Ryan
November, 2016

Alternative treatments to BRD aim to prevent disease losses by boosting immunity

It’s likely that no cattle operation is satisfied with its current death loss or illness rate. That’s why producers are constantly searching for new and innovative ways to prevent bovine respiratory disease (BRD) before it strikes.

“If producers aren’t totally satisfied with what they are doing, they are always looking to add something to their program,” says Larry Hawkins, DVM, senior technical services veterinarian for Bayer HealthCare Animal Health Division. “The type of operation, season of year and quality of cattle make a big difference in producers’ satisfaction with their losses. Occasionally there are pens that do go out and have no death loss.”

Despite advances in vaccination and antibiotic technology, BRD incidence and severity hasn’t declined in the last 10 years. Combined with regulatory pressures like the veterinary feed directive (VFD), producers may be looking to reduce their BRD treatment rates through alternative means.

Categories: BRD, Livestock Winter 2016, bovine respiratory disease, Livestock, Respiratory Health

Products to Watch - Winter Livestock 2016

By: Vet-Advantage
November, 2016

BIVI introduces PolyMast Mastitis Tube

Categories: News, Livestock Winter 2016, Livestock

Pinkeye in Cattle

By: Jennifer Ryan
November, 2016

A new strain of Moraxella is causing more incidence of pinkeye in cattle 

Pinkeye in cattle can cause deep discounts at sale time by destroying the cornea of the animal’s eye. Pinkeye has historically been caused by the bacteria Moraxella bovis, but there’s a new strain circulating through herds today – Moraxella bovoculi – that’s causing producers to pull out all the stops to prevent the disease in their herds.


Categories: Livestock Winter 2016, Livestock, Pinkeye, Moraxella

Checking on Udder Health

By: Jennifer Ryan
November, 2016

Helping dairy producers reduce mastitis losses can improve everyone’s bottom line 

The most common and costly disease facing dairy cattle is generally considered to be mastitis. Helping producers avoid mastitis-related production losses and treatment costs is an ever-present concern for veterinarians and distributor sales representatives.

Not only are the immediate costs concerning, but every case of clinical mastitis reduces the cow’s production potential for the rest of her lactation, says Linda Tikofsky, DVM, professional services veterinarian (dairy), with Boehringer Ingelheim Vetmedica, Inc. 

Clinical vs. subclinical

Mastitis is typically caused by a bacterial infection of the cow’s mammary gland. The bacteria can enter through the cow’s teat end. Bacteria may be found in the cow’s environment, such as bedding. In addition, contagious bacteria can be spread via milking equipment or vectors such as flies.

Categories: Mastitis, Livestock Winter 2016, Livestock, Dairy

Forecast Calls for Sales

By: Dawn Singleton-Olson
November, 2016

Plan ahead for the winter months 

Over the next several months, we can all expect to feel the effects of “climate” change. Besides the change brought on by harsh winter weather and its impact on the livestock industry, January will bring a major change in the political climate with the many unknowns of a new administration. Expect changes to the business climate for your veterinary customers and their producers with the new requirements to the Veterinary Feed Directive (VFD) that go into effect on January 1, 2017. Knowing the seasonal products and procedures used by your clients, understanding the VFD-affected drugs, the new stipulations and their impact to your customers, and keeping tabs on how not only volatile weather, but a volatile economy may affect them will make you a valued partner.

Categories: Inside Sales, Livestock Winter 2016, Livestock, VFD, Veterinary Feed Directive


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