World Pork Expo 2016

By: Vet-Advantage
November, 2016

Producer Optimism Shines at the 2016 World Pork Expo 

This year’s World Pork Expo reflected an optimistic tone as more than 20,000 producers and ag professionals, including 1,100 international guests from 35 countries, convened at the state fairgrounds in Des Moines, June 8-10. Presented by the National Pork Producers Council (NPPC), the 28th annual Expo featured the world’s largest pork-specific trade show, a range of educational seminars and issue updates, and another Junior National swine show that filled the barns to capacity. The Big Grill served up more than 10,000 lunches; allied industry hospitality tents lined the streets of the Iowa State Fairgrounds; and MusicFest provided an evening of fun and fellowship.

Categories: Community, Conferences and Trade Shows, Livestock Winter 2016, Livestock, World Pork Expo

Point of View

By: Patrick T. Malone
November, 2016

Doing business from the customer’s perspective

In the last issue of the Livestock edition, we focused on listening well to what your customers are really saying. Listening to understand your customer’s perspective is an excellent first step, and people love those who listen and take them seriously. However, you have a job to do, so it is crucial that you be able to do business by customizing your approach to your customer’s current point of view.

Let’s start with the typical range of customer attitudes and then discuss how successful reps are able position to those attitudes and do business from their customer’s perspective. 

Categories: Sales, Livestock Winter 2016, Livestock, Positioning

Battling Bovine Respiratory Disease

By: Jennifer Ryan
November, 2016

Alternative treatments to BRD aim to prevent disease losses by boosting immunity

It’s likely that no cattle operation is satisfied with its current death loss or illness rate. That’s why producers are constantly searching for new and innovative ways to prevent bovine respiratory disease (BRD) before it strikes.

“If producers aren’t totally satisfied with what they are doing, they are always looking to add something to their program,” says Larry Hawkins, DVM, senior technical services veterinarian for Bayer HealthCare Animal Health Division. “The type of operation, season of year and quality of cattle make a big difference in producers’ satisfaction with their losses. Occasionally there are pens that do go out and have no death loss.”

Despite advances in vaccination and antibiotic technology, BRD incidence and severity hasn’t declined in the last 10 years. Combined with regulatory pressures like the veterinary feed directive (VFD), producers may be looking to reduce their BRD treatment rates through alternative means.

Categories: BRD, Livestock Winter 2016, bovine respiratory disease, Livestock, Respiratory Health

Products to Watch - Winter Livestock 2016

By: Vet-Advantage
November, 2016

BIVI introduces PolyMast Mastitis Tube

Categories: News, Livestock Winter 2016, Livestock

Pinkeye in Cattle

By: Jennifer Ryan
November, 2016

A new strain of Moraxella is causing more incidence of pinkeye in cattle 

Pinkeye in cattle can cause deep discounts at sale time by destroying the cornea of the animal’s eye. Pinkeye has historically been caused by the bacteria Moraxella bovis, but there’s a new strain circulating through herds today – Moraxella bovoculi – that’s causing producers to pull out all the stops to prevent the disease in their herds.


Categories: Livestock Winter 2016, Livestock, Pinkeye, Moraxella

Livestock News - Winter 2016

By: Vet-Advantage
November, 2016

BIVI adds Curt Vlietstra to professional veterinary services team

Categories: News, Livestock Winter 2016

Checking on Udder Health

By: Jennifer Ryan
November, 2016

Helping dairy producers reduce mastitis losses can improve everyone’s bottom line 

The most common and costly disease facing dairy cattle is generally considered to be mastitis. Helping producers avoid mastitis-related production losses and treatment costs is an ever-present concern for veterinarians and distributor sales representatives.

Not only are the immediate costs concerning, but every case of clinical mastitis reduces the cow’s production potential for the rest of her lactation, says Linda Tikofsky, DVM, professional services veterinarian (dairy), with Boehringer Ingelheim Vetmedica, Inc. 

Clinical vs. subclinical

Mastitis is typically caused by a bacterial infection of the cow’s mammary gland. The bacteria can enter through the cow’s teat end. Bacteria may be found in the cow’s environment, such as bedding. In addition, contagious bacteria can be spread via milking equipment or vectors such as flies.

Categories: Mastitis, Livestock Winter 2016, Livestock, Dairy

Forecast Calls for Sales

By: Dawn Singleton-Olson
November, 2016

Plan ahead for the winter months 

Over the next several months, we can all expect to feel the effects of “climate” change. Besides the change brought on by harsh winter weather and its impact on the livestock industry, January will bring a major change in the political climate with the many unknowns of a new administration. Expect changes to the business climate for your veterinary customers and their producers with the new requirements to the Veterinary Feed Directive (VFD) that go into effect on January 1, 2017. Knowing the seasonal products and procedures used by your clients, understanding the VFD-affected drugs, the new stipulations and their impact to your customers, and keeping tabs on how not only volatile weather, but a volatile economy may affect them will make you a valued partner.

Categories: Inside Sales, Livestock Winter 2016, Livestock, VFD, Veterinary Feed Directive

Call of the Quail

By: Jessica Mozo
November, 2016

Editor’s note: Article courtesy of the National FFA Organization

When Kacy Schlesener of Dover, Kan., noticed a decline in the population of bobwhite quail in her area, she made it her mission to help bring back the small, plump birds popular among hunters.

In 2011, when she was a sophomore at Mission Valley High School, Kacy focused her supervised agricultural experience (SAE) project on repopulating her region with quail. She began hatching quail in an incubator at her parents’ home and raising them until they were ready to sell to local hunters and hunting preserves. Once she saw the first quail hatch from its small egg, Kacy was hooked.

“It’s pretty fun to watch,” she says. “I had 250 eggs in my first batch, and it was so cool to see them all hatch.”

Categories: FFA, Livestock Winter 2016, Livestock

No Residues Need Apply

By: Jennifer Ryan
November, 2016

Avoiding violative residues takes cooperation from everyone in the food chain

When livestock producers identify a sick animal, the decision of when to treat it – and with what product – is becoming increasingly complex. Government regulations combined with consumer demand for wholesome, safe food are two of the major forces behind any treatment decision.

“Our responsibility to the consumer is to deliver wholesome products, like beef, absent of any residues,” notes Jim Sears, DVM, senior technical services veterinarian at Bayer HealthCare LLC Animal Health. “Of course there are regulations that establish rules and as to what can be administered, but we also have to meet consumer concerns with regards to providing safe products.”

Chemical products, including antibiotics, used in beef cattle production must go through a rigorous testing process before being approved by the U.S. Food and Drug Administration (FDA). Withdrawal times posted on antibiotic labels are established as part of the approval process to specify the number of days that must pass between the last antibiotic treatment and when the animal can be offered by producers as food. This helps ensure a safe, wholesome product without any chemical residue.

Categories: Cover Story, Livestock Winter 2016, Livestock, Residues


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