Lively Livestock Discussions

By: Kirk A. Augustine
November, 2015

The livestock industry has been challenged significantly in the new millennium. At least five major situations have impacted the cattle industry: 1) Record drought; especially in the Southern Plains; 2) Record land valuation increases; 3) Record decreases in cow inventory; 4) Record prices for cattle in all classes and 5) Increasing consumer pressure for vertically integrated accountability. The recent 2015 AABP American Association of Bovine Practitioner meeting was peppered with topics, sessions and interactions that address or acknowledge some of these concerns.

Categories: Marketing, Kirk Augustine

Time Tested Success

By: Kirk A. Augustine
July, 2015

This issue pays tribute to two animal health leaders whose careers span 40 or more years. Yet in their retirement interviews both are current, engaged and well-aligned with the marketplace changes and needs.

Categories: Sales and Marketing, Kirk Augustine


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