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Sentinels Help Fall Success

By: Todd Brodersen
October, 2012

The cattle world is pretty stressed right now, thanks to the drought that wrecked most cattle-producing states. According to USDA, cattle replacement numbers may be down and cattle may have moved from drought-stricken areas to feedlots or regions with fertile pastures.

Categories: Inside Sales

Understanding the Large Animal Customer

By: Todd Brodersen
August, 2011

Large animal and companion animal veterinary businesses have several things in common. Both are focused on individual animal care, preventive medicines and the best treatment regimens. The companion animal side is focused on the quality of life for each patient while the large animal side has much more of a production mentality. The large animal veterinarian is heavily focused on the peak production of every animal in his care. 

Categories: Inside Sales

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