Be the Brand You Ride For

By: Rick Purnell
August, 2011

You’re more than a logo. Your presence should echo the brand.

Distributors and manufacturers alike spend a lot of money continuously making sure customers, veterinarians and others in the business know who they are, what they stand for and why customers should do business with them. From ads to events to sales meetings and trade shows, image-building and branding are continuous, taking many forms. No tactic stands alone. Logos, product names and sales messages should be integrated and be mutually supportive. None stands alone. Each contributes to your brand – the mental image of your company and its product lines that your customers act on.

Categories: Image


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