Equine Extra: A Trusted Source

By: Vet-Advantage
December, 2018
Survey: Horse owners place significant trust in their veterinarian

Editor’s note: The following are excerpts from the 2018 AHP Equine Industry Survey, sponsored by Zoetis. 

Horse owners are relying on their veterinarians more and more for vaccination and deworming program recommendations, according to the 2018 American Horse Publications (AHP) online survey, sponsored by Zoetis. Survey respondents said equine veterinarians are the No. 1 influence on horse-owner product purchase decisions for both vaccines and dewormers. The online survey collected responses from more than 9,000 horse owners across the United States from January through April. Geographic regions of the United States were almost uniformly represented among participants.

Categories: Changes

Is What You Do Important?

By: Jim Whitt
December, 2018

I was recently on a conference call as part of preparation for speaking at a staff development meeting for a trade association. The CEO and a couple of senior staff members were on the other end of the line. My parting question was, “What’s the most important thing you want your people to take away from my presentation?” The CEO didn’t hesitate, “I want each of them to believe that what they do is important.”

Categories: Changes

Positive Encounters

By: Jim Whitt
June, 2018
What a dog can teach us about people and business

After picking up the mail, Charlie Mitchell and I were on our way out of the Post Office when a man pointed to Charlie, a 17-pound West Highland Terrier, and asked, “Is that a service dog?” Before I could answer, the man added, “If he’s not, you can’t bring him in here. I might get sued.”

“Are you the postmaster here?” I asked.

“No, I’m the station manager,” he replied.

Categories: Changes

The Future is a Foreign Country

By: Jim Whitt
October, 2017

There’s a monument in Liberal, Kan., that reminds me of how different the world looked like 30 years ago. It’s easy to miss because it lies flat on the ground like a stone marking a grave in a cemetery. And in a sense, that’s what it is. It’s a concrete slab upon which once stood a Purina feed mill.

I used to ship feed out of that plant when I was in sales with Purina. When I left the company in 1987, that mill was running 24 hours a day, 365 days a year. It was idle for only 12 hours on Christmas Day. Now, there’s nothing left but a magnificent concrete marker with no words or dates to memorialize the life of its once very successful past.

Categories: Changes, 2017 Livestock Winter

Shoulder to Shoulder

By: Jim Whitt
July, 2017

In times of crisis, we get a glimpse of the human spirit as it was meant to be

We’ve all seen the devastation of the fires that have swept across the Great Plains recently destroying lives and livelihoods. In its wake, however, we have seen an even more powerful force. People have come to the aid of ranchers and farmers donating money, food, feed for livestock and materials to rebuild fences and structures. Many have taken time from their own work and traveled many miles to assist in the rebuilding.

Categories: Changes, 2017 Livestock Summer

When Bad News is Good News

By: Jim Whitt
November, 2016

There seems to be bad news everywhere today, but sometimes news may be thought of as bad or good depending on the eye of the beholder.

Consider my real-life good news/bad news story. In my last real job, I scheduled a meeting with the management of the division I worked for. I was a marketing manager and decided I needed to inform them of the direction my group’s segment of industry was headed. That was the good news. The bad news was our company currently wasn’t headed in the same direction as the industry. I felt obligated to point that out, along with my plan for what I thought we could and should do to be successful.

The gentlemen in the room listened politely. After I made my case, the division vice-president thanked me for what he called a very enlightening presentation. He didn’t dispute the fact the industry was headed in the direction I had described, but simply said we (the company) were not going to go in that direction. End of meeting. History has since validated my assessment of the industry’s direction – and the V.P.’s assessment of the company’s direction. The industry went one way and the company went the other – the division of the company I worked for no longer exists.

Bad news is sometimes good news. For example, you’re driving along the highway on a pitch black night and encounter a sign that warns: “BRIDGE OUT AHEAD.” Now, you can’t change the fact that the bridge is out. Would you rather see a sign that lets you know the “bad news” so you can change your course, or would you rather have no warning sign?

Categories: Changes, Livestock Winter 2016, Livestock

How to Win the Talent War

By: Jim Whitt
June, 2016

During a 24-hour period, I had four interesting conversations.

Categories: Changes

Do You Care?

By: Jim Whitt
May, 2016

Are you motivated to help your customers find a solution?

Categories: Changes

Six Magic Words: What Can I Do to Help?

By: Jim Whitt
March, 2015

I was recently on a packed small jet flying to Dallas. The flight attendant was frantically trying to cover all the bases required to get the plane off the ground. In the bulkhead seat two rows in front of me was an elderly woman who insisted on keeping her bag on the floor, which of course was against regulations.

Categories: Changes

Wake Up and Smell the Coffee

By: Jim Whitt
August, 2011

Psychologist William James offered this simple but extremely accurate observation about the human species, “Compared to what we ought to be, we are half awake.”

Categories: Changes


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