News - Livestock Winter 2017

By: Vet-Advantage
October, 2017

Wildland fire suppression costs exceed $2 billion
According to a USAgNet report, U.S. Agriculture Secretary Sonny Perdue announced that wildland fire suppression costs for the fiscal year have exceeded $2 billion, making 2017 the most expensive year on record. Wildfires have ravaged states in the west, Pacific Northwest, and Northern Rockies regions of the United States this summer. As the Forest Service passed the $2 billion milestone, Perdue renewed his call for Congress to fix the way the agency’s fire suppression efforts are funded. “Forest Service spending on fire suppression in recent years has gone from 15 percent of the 23 budget to 55 percent – or maybe even more – which means we have to keep borrowing from funds that are intended for forest management,” Perdue said. “We end up having to hoard all of the money that is intended for fire prevention, because we’re afraid we’re going to need it to actually fight fires. It means we can’t do the prescribed burning, harvesting, or insect control to prevent leaving a fuel load in the forest for future fires to feed on. That’s wrong, and that’s no way to manage the Forest Service.”

Categories: Community, News, Livestock, 2017 Livestock Winter

Living to Serve

By: Jessica Mozo
October, 2017
Ohio FFA members pay tribute to fallen heroes at Arlington National Cemetery

Junior and senior high school members from Ohio’s Knox County FFA Chapter are living out the FFA mission to serve on a national level.

In 2013, Jim Scott, Knox County FFA advisor and landscape design and management instructor, had the vision for the annual trip. Participating students are now becoming leaders in their field.

Categories: FFA, 2017 Livestock Winter

The Future is a Foreign Country

By: Jim Whitt
October, 2017

There’s a monument in Liberal, Kan., that reminds me of how different the world looked like 30 years ago. It’s easy to miss because it lies flat on the ground like a stone marking a grave in a cemetery. And in a sense, that’s what it is. It’s a concrete slab upon which once stood a Purina feed mill.

I used to ship feed out of that plant when I was in sales with Purina. When I left the company in 1987, that mill was running 24 hours a day, 365 days a year. It was idle for only 12 hours on Christmas Day. Now, there’s nothing left but a magnificent concrete marker with no words or dates to memorialize the life of its once very successful past.

Categories: Changes, 2017 Livestock Winter

Keeping It Clean

By: Jennifer Ryan
October, 2017

Properly selecting, using disinfectants is critical to maintain herd health

Today’s confinement livestock operations help keep animals safe from diseases transmitted by wildlife and other outside sources. Yet, understanding the basics of cleaning and disinfecting barns is an important step for biosecurity protocols.

Categories: Cover Story, 2017 Livestock Winter, Biosecurity

Making the Switch

By: Jennifer Ryan
October, 2017

Helping customers switch products is an opportunity to build trust

When a brand gains customers, most often, they are switching from one brand to another. Keeping customer needs front-and-center is the best way distributor sales representatives (DSRs) can provide service during this transition.

Categories: 2017 Livestock Winter, Brands

Addressing Dairy Cattle Reproduction Challenges

By: Vet-Advantage
October, 2017

In August, the Dairy Cattle Reproduction Council (DCRC) hosted a webinar reviewing the challenges of both dairy cattle reproduction and the council’s efforts to improve fertility and resources to producers. The webinar was presented by Jeffery Stevenson, Ph.D., past president of the DCRC and professor of animal sciences and industry at Kansas State University.

Categories: Dairy, 2017 Livestock Winter

Building A Loyal Customer Base

By: Dawn Singleton-Olson
October, 2017

Open your medicine cabinet or kitchen cupboard and you’ll probably see a few products you’ve used for years – the same peanut butter your mom packed in school lunches or the toothpaste you’ve brushed with since grade school. We all have favorite brands when it comes to products and services, but with so many choices in an ever-changing marketplace, brand loyalty can never be taken for granted. 

Categories: Inside Sales, 2017 Livestock Winter

Evaluating Your Sales Leadership Mindset

By: Patrick T. Malone
October, 2017

You are a sales leader, but where do you stand among your peers in distribution? How do you evaluate where you are today and what it will take to get to the next level? There is always room for improvement, so consider these three actions you can take to improve your sales leadership skills.

Sales leadership is complicated. If you asked 100 sales leaders to articulate the skill that made them successful, you would probably get 100 different answers. The bottom line is every sales leader has a slightly different approach that has proved to be effective for them. Each approach has nuances that work for one leader but will come across as phony for another. However, I believe the following three actions are universal among distribution sales leaders. Let me share them with you and then you decide if they would help you.

Categories: Sales, 2017 Livestock Winter

Keeping up with change is challenging for customers, producers, DSRs

By: Jennifer Ryan
October, 2017

In this issue, our feature articles address what happens when producers wipe the slate clean and start fresh.

In “Keeping It Clean” (page 16), we’ve taken the saying literally. In confinement operations it’s a requirement to clean up and get rid of dust and debris before the next shipment of animals arrive. It’s one of the fundamental principles to biosecurity protocols, which are critical to ensuring animal health and production.

Categories: Editor's Note, 2017 Livestock Winter


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