World Pork Expo Wraps Up 30 Years

By: Vet-Advantage
December, 2018
Record numbers of exhibitors, seminars and live hogs reflect a vibrant industry


More than 20,000 producers, employees and pork professionals attended the 2018 World Pork Expo, June 6-8 in Des Moines, Iowa. Presented by the National Pork Producers Council, the Expo also welcomed nearly 1,000 international guests from 35 countries to Des Moines.

Marking its 30th year, the 2018 Expo presented a record number of trade-show exhibitors, hospitality tents, educational seminars and live hogs in the Junior National show. A long-time highlight, the Big Grill – staffed by Iowa’s Tama County Pork Producers Association – served up more than 10,000 free pork lunches over the event’s three days.


Categories: Conferences and Trade Shows, World Pork Expo

When Disaster Strikes

By: Jessica Walker Boehm
December, 2018
Amid some of the fiercest weather events in U.S. history, FFA chapters lend a helping hand to those in need – and discover themselves in the process.

It is said that the best predictor of the future
is the past. Unfortunately, weather and climate disasters have occurred all along, and they show no signs of stopping. In fact, the U.S. experienced a historic year of such disasters in 2017. In total, the United States was impacted by 16 separate billion-dollar disaster events, according to, including three tropical cyclones, eight severe storms, two inland floods, a crop freeze, drought and wildfire.

Categories: FFA

Equine Extra: A Trusted Source

By: Vet-Advantage
December, 2018
Survey: Horse owners place significant trust in their veterinarian

Editor’s note: The following are excerpts from the 2018 AHP Equine Industry Survey, sponsored by Zoetis. 

Horse owners are relying on their veterinarians more and more for vaccination and deworming program recommendations, according to the 2018 American Horse Publications (AHP) online survey, sponsored by Zoetis. Survey respondents said equine veterinarians are the No. 1 influence on horse-owner product purchase decisions for both vaccines and dewormers. The online survey collected responses from more than 9,000 horse owners across the United States from January through April. Geographic regions of the United States were almost uniformly represented among participants.

Categories: Changes

Is What You Do Important?

By: Jim Whitt
December, 2018

I was recently on a conference call as part of preparation for speaking at a staff development meeting for a trade association. The CEO and a couple of senior staff members were on the other end of the line. My parting question was, “What’s the most important thing you want your people to take away from my presentation?” The CEO didn’t hesitate, “I want each of them to believe that what they do is important.”

Categories: Changes

Supporting Low-Stress Cattle Handling

By: Jennifer Ryan
December, 2018
DSRs should understand the fundamentals of their producers’ techniques

Every interaction with cattle – each glance, each tiny movement – forms the foundation of low-stress stockmanship. A stockman is a caregiver, reminds Tom Noffsinger, DVM, a consulting feedyard veterinarian in Benkelman, Neb.

“A caregiver is someone who is dedicated to performing a task with a good attitude and the confidence to know they are helping make cattle healthy, productive and safe. Every intervention gives us the opportunity to make cattle better,” he says.

Categories: Cattle, Stress

Most Likely to Need Treatment

By: Jennifer Ryan
December, 2018
Selective dry cow therapy requires producers identify cows needing antibiotic therapy

For years, dairy producers have routinely treated every cow with antibiotics at dry off. The risk of contracting mastitis, an economically important disease, at this stage made blanket dry cow therapy (BDCT) commonplace.

Blanket treatment at dry-off has been an industry standard since the 1960s. Its adoption is credited with improving milk quality, notes Mauricio Rosales, dairy educator, PennState Extension.

Categories: Antibiotic, Dry Cow Therapy

Stay Nimble

By: Dawn Singleton-Olson
December, 2018
Help your customers navigate the changing marketplace that may impact their business

It’s been another year of transition in our field with more consolidations and mergers, decreased use of antibiotics, and disruptions caused by shortages, allocations and backorders. It may be hard to believe when you’ve just finished a call with a frustrated customer, but there is a bright side!

Categories: Sales, Inside Sales

Outside Your Comfort Zone

By: Patrick T. Malone
December, 2018
Increase your knowledge of issues beyond your products and services

One of the biggest challenges facing distribution representatives is how do you differentiate yourself from everyone else in the marketplace? After all, your product lines are relatively similar.

So, when it comes to a competitive advantage, the best you can do is offer a special that your company is running this month, this quarter, this year. Competing on this basis is a win-lose proposition. You might win with the right special but you generally lose when you don’t have one running. It just isn’t sustainable.

Categories: Sales

Nine Questions Answered

By: Vet-Advantage
December, 2018
Tom Overbay, DVM, partner with Covenant Animal Health Partners, discusses the livestock’s industry’s trends, challenges and opportunities.

Editor’s Note: TechAccel announced a partnership with Reliance Animal Health Partners to focus exclusively on bringing animal health innovations to market under the name of Covenant Animal Health Partners. Covenant is dedicated to the development and registration of “revenue-ready” animal health products. It will address critical market needs across production and companion animals.

Categories: Trends, Interview


By: Vet-Advantage
December, 2018
MWI Territory Manager Joey Braux says his customers showed a lot of grit recovering from last year’s hurricane

Last year’s hurricane season hit the United States hard. For instance, Hurricane Harvey, which made landfall in late August 2017, would cause about $125 billion in damage in Texas and surrounding states, according to the National Hurricane Center, ranking it as the second-most costly hurricane to hit the U.S. mainland since 1900.

Categories: MWI Animal Health, Recovery and Rebuild


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