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2018 Cattle Industry Convention & NCBA Trade Show

By: Vet-Advantage
June, 2018

Nearly 7,600 members of the cattle community enjoyed fellowship, fun, education and leadership opportunities during the 2018 Cattle Industry Convention & NCBA Trade Show, which ended in Phoenix, Ariz., Feb. 3.

Most in attendance enjoyed a huge and energetic trade show, with more than 350 exhibitors on more than seven acres of floor and outside space. Holding business meetings at the event were the National Cattlemen’s Beef Association, Cattlemen’s Beef Promotion and Research Board, American National CattleWomen, CattleFax and the National Cattlemen’s Foundation. Members of NCBA also elected officers and engaged in a grassroots policy process at the event.

Categories: ncba, Conferences and Trade Shows

See Something, Say Something

By: Jennifer Ryan
June, 2018
Be aware of the signs of foreign animal disease

If a foreign animal disease crosses into the United States, veterinarians and livestock producers will be the first line of defense.

As with any other health threat, distributor sales representatives (DSRs) can be a partner in quickly identifying disease and providing advice on the next course of action, says David Van Metre, DVM, Dipl. ACVIM, Extension specialist and professor at Colorado State University College of Veterinary Medicine and Biomedical Sciences.

Categories: Disease Detection, Disease

Positive Encounters

By: Jim Whitt
June, 2018
What a dog can teach us about people and business

After picking up the mail, Charlie Mitchell and I were on our way out of the Post Office when a man pointed to Charlie, a 17-pound West Highland Terrier, and asked, “Is that a service dog?” Before I could answer, the man added, “If he’s not, you can’t bring him in here. I might get sued.”

“Are you the postmaster here?” I asked.

“No, I’m the station manager,” he replied.

Categories: Changes

PAST Act Introduced

By: Vet-Advantage
June, 2018
Bipartisan legislation aims to protect horses from the abusive practice known as “soring”

In late May, U.S. Sens. Mark R. Warner (D-VA) and Mike Crapo (R-ID) introduced bipartisan legislation to protect horses from the abusive practice known as "soring" – in which show horse trainers intentionally apply substances or devices to a horse's limb to make each step painful, forcing a horse to perform an exaggerated high-stepping gait that is rewarded in show rings, according to a report from the American Association of Equine Practitioners (AAEP). While soring is prohibited under federal law, a U.S. Department of Agriculture (USDA) Inspector General (IG) report has found that some horse trainers often go to great lengths to continue this inhumane practice.

Categories: Equine, Equine Extra, Wound Care

A Peek Inside a Vet’s Wound Care Kit

By: Jennifer Ryan
June, 2018
Recommendations for both veterinary and client care kits

Equine veterinarians are always prepared to address a cut or scrape – and they have to keep their clients stocked up as well.

“I was in practice for 20 years, and, unfortunately, animals don’t ever seem to have emergencies during office hours,” says Melinda J Mayfield DVM, WCSP-AH, technical services veterinarian with Innovacyn, Inc. “Sometimes it can be a while to get a hold of a vet, or get a vet to come out. Horse owners can usually do some first aid while they are waiting.”

Categories: Equine, Equine Extra, Wound Care

Hometown Heroes: Georgia FFA Alumni Chapter Celebrated for Collaboration

By: Jessica Walker Boehm
June, 2018

This Georgia FFA Alumni chapter was recently named best of the best because of its support to its local members. It serves as a lesson for all.

In Miller County, Georgia, agriculture is far more than a profession or a pastime – it’s a way of life. As a result, it’s no surprise the county lays claim to a strong FFA chapter. What is a little more uncommon, however, is the way in which members are bolstered by their alumni chapter.

“The Miller County FFA Alumni Chapter is absolutely phenomenal,” says Bert Bodiford, agriculture teacher at Miller County High School and Miller County’s Young Farmer advisor. “The people involved in our alumni chapter are truly dedicated to helping the Miller County FFA members and to giving them opportunities that they might not have otherwise.”

Categories: FFA

Digital Detectives

By: Jennifer Ryan
June, 2018
Monitors provide dairies with tech assistance for economically important events

More and more dairy producers are employing digital animal monitoring technologies to handle important tasks like estrus detection and identifying early signs of illness. The equipment is steadily increasing in reliability, affordability and accuracy – making it a suitable alternative to more labor-intensive, traditional tasks.

Categories: Cover Story, Activity Monitors

Primed for Performance

By: Jennifer Ryan
June, 2018
A breeding soundness exam (BSE) can help beef producers avoid open cows

As many as 50 percent of beef producers don’t get an annual breeding soundness exam (BSE) performed on their bulls, estimates Joe Paschal, Ph.D., professor and Extension livestock specialist for Texas A&M AgriLife Extension.

It just makes sense to get an annual checkup when an entire cow/calf operation rests on a bull’s ability to breed cows, he notes. It’s also a good time to vaccinate, treat for internal and external parasites, and test for key diseases, especially if the bull’s ownership recently changed hands.

Categories: Livestock, Breeding

Irreplaceable

By: Dawn Singleton-Olson
June, 2018
Have you made yourself essential to your veterinary practice’s business?

I subscribe to a handful of daily and weekly blogs in the marketing and customer service fields (that I often fall far behind in actually reading) but one popped up in my inbox the other day from blogger Seth Godin that was short, to-the-point, and really made me think. It simply asked: “If your customers had to stop using your product or service tomorrow, how much would they miss it? How easy are you to replace? How deep are the habits, how essential are the interactions? Being missed when you’re gone is a worthy objective.”

Categories: Sales, Inside Sales

Your Sustainable Competitive Advantage

By: Patrick T. Malone
June, 2018

A competitive advantage is obtained by implementing value-creating strategies, not simultaneously being implemented by any current competitor. These strategies need to be rare, valuable, and non-substitutable. These competitive advantages become sustainable when they are not easily copied and, thus, can be maintained over a long period of time.

Over my 25+ years of experience in animal health, many companies have obtained a competitive advantage through the introduction of a new product, a new service, a new promotion, etc. All of those were relatively short lived as they were easily duplicated and/or had a relatively low cost of entry. Even those with patent protection have a limited advantage before generics start eroding market share.

Categories: Sales

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