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Expand Sales with Local Parasite Alerts for Veterinary Clients

By Vet-Advantage
April, 2015

Is the classic client reminder system dead? Many practices would say that reminders are a ho-hum part of their marketing effort because pet owners just aren't responding to them. Or, the practice team has a hard time coming up with new ways to say the same old thing: "Time for your checkup!"

It's important for you to know that reminders (emails, post cards and texts) still are essential and powerful tools for generating repeat clinic visits and practice revenue growth (as well as more revenue for yourself). It's just a matter of breathing new life into the practice reminder system.

Step in and help!

  1. Introduce your customers to CAPC's (the Companion Animal Parasite Council's) local parasite prevalence maps.
  1. Explain how to use them based on new data that shows how much pet owners want veterinary clinics to share local and timely parasite prevalence information.

CAPC is leading a national effort to help practices bring local attention to pet-parasite threats and drive more prevention. Through this program, practices can sign up for free CAPC maps, updated each month, showing LOCAL COUNTY PREVALENCE of canine and feline heartworm, roundworm and hook worm; and canine Lyme disease, erhlichiosis, anaplasmosis and whipworm.

Using this fresh data, practices can send "alert!" reminders and other communications that educate pet owners on the need for screening and prevention.

Many practices may not have heard about this CAPC program, so you can be the hero who enlightens your customers!

Reminder alerts can increase practice revenue (and your book of business) EACH MONTH.

  • Increase wellness visits with screenings: When local pet owners see alerts that "67 local heartworm cases were discovered last month" (for example), it's likely to prompt appointment requests to check their pets. We all know that a huge proportion of cats don't receive regular wellness care. But if local feline heartworm cases are growing — and practices are sending reminder alerts to local cat owners — there's a good chance they'll see more cats for parasitic disease screenings along with overall wellness checks.
  • Uptick sales of preventative medicine products: An increase in pet wellness visits will also likely boost sales in prescription preventatives such as monthly chews, collars, tablets and topicals because the CAPC maps track tick diseases, heartworm disease and intestinal worms for pets.
  • Increase treatment product use and follow-up visits: As practices begin seeing more patients for wellness visits each month due to the local reminder program, they may also see more patients testing positive for parasitic diseases. This is actually great news because infected pets — many that might not have been diagnosed without the reminder prompt — will get the treatment they need.
  • Boost Lyme vaccines: While patients may get the "all-clear" through parasite screenings and wellness checks, the veterinary team will want to discuss ongoing prevention to protect those patients living in Lyme-endemic areas. It may be time for a recommended Lyme disease vaccine.
  • Influence decisions to upgrade to a new practice management system (PIMS) and/or marketing system: Your customers may discover that reminder systems aren't dead… but the clinic's reminder system is dead. What we mean is, they may realize it's time to upgrade their PIMs or marketing system to make the most of CAPC alerts and their client reminders. Today's PIMS and veterinary marketing programs are designed for efficient and easy reminders via email, text, postcards, checkout instructions and more. You can present the new PIMS or marketing platform to these customers.

Present the free, local CAPC prevalence maps to your practices and help them thrive with reminders as a result.

It's very easy to help your customers grow (and buy more from you, of course) by making them aware of the CAPC program and how it ties into a strong and effective reminder system.

  1. Check out the CAPC program yourself. Take a few minutes to see how the client education works by watching a recent presentation delivered by CAPC and the NAVC:  Watch Video 
  1. Show it to your customers and explain how local prevalence maps can be used to send fresh, relevant "alert" reminders to clients. You'll see the super-easy instructions in the YouTube video link [youtube.com/watch?v=EMLTEjTI4mk], and you can show practices how to sign up for local maps at capcvet.org/parasite-prevalence-maps/. Choose a parasite, such as heartworm, and then click on a state (such as Georgia) to see prevalence data and sign up.
  1. Ask them about their reminder system and how CAPC maps and data could be used. When visiting a practice, ask the practice manager or owner these questions:

"What do you use now for client reminders?"
This will open the door to a discussion about their current methods and systems.

"What if I could show you a new way to increase your revenue from wellness visits, preventatives and treatments?"
Explain that there's a free way to send local alerts and help educate pet owners.

"Have you seen the free CAPC prevalence maps with monthly, local data?"
If the answer is no, bring them to capcvet.org/parasite-prevalence-maps/ and show the CAPC video.
If the answer is yes, ask if they intend to follow the CAPC suggestions to boost wellness visits, parasite screenings and preventative compliance.

Practices across the country are giving the CAPC map alert program an overwhelmingly positive reaction. Now it's your turn to show your customers this powerful (and free!) way to help more pets and grow their revenue.

CAPC_map: Vet Advantage photo: Introduce practices to the free CAPC prevalence maps for sending client reminder alerts that bring in more business.

Practices across the country are using the CAPC parasite prevalence maps as a powerful way to send local alerts and bring in more wellness screenings. This example CAPC map shows the prevalence of heartworm for dogs across the United States. 

Topics: Sales and Marketing

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