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Adapt and Advance

By: Kirk A. Augustine
November, 2015

The Insights topic in the Summer Equine Issue dealt with building advocates in customer locations. That tactic is part of a larger strategy to manage and improve customer experiences or relationships.

Categories: Marketing, Kirk Augustine

Developing Practice Advocates

By: Kirk A. Augustine
July, 2015

The U.S. Equine business has seemed fraught with challenges since I first got involved in the 1980s. I suspect confusion over defining the market size (and therefore market opportunities) remains an underlying encumbrance. Depending on the source, there may be as few as 4 million horses or as many as 9 million horses in the United States today.

Categories: Marketing, Kirk Augustine

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