ONLINE STORES CAN BE GOOD FOR BUSINESS, BUT MANY VETERINARIANS DON’T KNOW IT
Most horse owners purchase over-the-counter products – as well as many prescription medications for their horses – from outlets other than their veterinarian, data indicates. However, veterinarians have an option that could help them regain that lost business: selling their medications and over-the-counter products online.
Vets First Choice was founded in 2010 by a small group of investors and software engineers, who had experience working with veterinarians and wanted to leverage new technological developments to help the veterinary industry. It began providing e-commerce services for practices before expanding to digital prescription management.
Today, the company offers practice patient analytics “with the goal of helping, in a broader way, [to] track, monitor, and manage patient population health,” says Susan Tuller, director of equine at Vets First Choice. Horse owners can purchase products directly through their veterinarian’s website, with little trouble on the part of the veterinarian.