Sales reps can bring value to customers by making them aware of AAEP program
Whether equine business is a main focus or potential asset, late October and November hold significant opportunities for DSRs as the AAEP Annual Convention approaches – even if you are not attending the event. Savvy DSRs use the period of October through November to interview accounts and help them prepare for the inevitable deals that are presented during this key period. Often, companies offer AAEP programs nationally concurrent with the AAEP “show specials.” The following are high-gain activities for DSRs to consider in this critical equine sales time period:
AAEP issues long-awaited parasite control guidelines.
Equine practitioners can take advantage of their expertise with individualized deworming programs for their customers