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No Laughing Matter

By: Dawn Singleton-Olson
December, 2018
Help your veterinary practice customers emphasize the importance of dental care to clients with the right products and educational materials

Jokes about “dog breath” have probably been around since dogs were domesticated, but let’s be honest – until toothpaste was mass-produced 150 years ago, human breath was probably no better! Oral health for people and pets has come a long way since then, but unfortunately, many pet owners still don’t understand that their dog or cat’s bad breath is no laughing matter. There are plenty of studies and statistics that show why more emphasis on dental care is so important.

Categories: Dentistry, Dental, Inside Sales

Flu Awareness

By: Dawn Singleton-Olson
November, 2018
Help your veterinary customers create awareness of the prevalence and prevention of canine influenza or CIV 

After last year’s devastating human influenza epidemic, people will likely be lining up in record numbers to get a flu shot this season. Everyone from primary care clinics, drug store chains, grocery store pharmacies and the media keep the flu and how to prevent it top-of-mind this time of year. This creates a perfect opportunity for you to help your veterinary customers create awareness of the prevalence and prevention of canine influenza or CIV – the dog flu.

Categories: Inside Sales, Flu

Worth the Effort

By: Dawn Singleton-Olson
August, 2018
A proactive approach to feline health helps the patient, and veterinary practice

If you’re a cat owner or have friends or family with feline companions, you know just how adept they are at hiding in plain sight. You’re sure they’re around somewhere; you just can’t see them.

Unfortunately that same scenario is true for most companion animal clinics – they know plenty of their clients have cats – they just aren’t seeing them. Bayer’s Veterinary Care Usage Study from a few years ago found that more than half of America’s cats don’t receive regular veterinary care. Since that 2012 study, companion cat numbers have increased to around 94 million, but the negative perceptions that go with taking a cat to the vet haven’t changed. That lack of veterinary care puts the health of millions of cats at risk and represents a significant amount of lost revenue to your customers.

Categories: Inside Sales, Feline Health

Roles and Responsibilities

By: Dawn Singleton-Olson
June, 2018
Get to know how your veterinary clinic staff members operate to better serve their needs

Change and innovation have always been major components of the animal health field and a big part of what makes it so interesting, but lately those changes seem to be coming on fast and furious. News of Amazon’s ever-growing presence in pet care and vet clinics opening in Walmart have many of us speculating on the changing face of animal health and wellness. One thing that remains a constant is your ability to offer the best in service and care to your customers – providing them not just with products, but suggestions and solutions to help them succeed in an increasingly competitive market.

Categories: Inside Sales, Business Development

The Busy Season

By: Dawn Singleton-Olson
April, 2018
Help veterinary practices drive home the importance of preventive
care to their clients

If you’ve been in the animal health field for more than a year or two, you know that spring is a busy season for veterinarians. While large animal practices are in the midst of calving and foaling, their companion animal counterparts are scheduling annual appointments for customers. Pets spending more time outdoors are exposed to more opportunities for accidents and illness, but a majority of springtime appointments are focused on prevention, with heartworm tests, vaccinations and flea and tick preventives. It’s an opportune time for you to help your clinics give their customers a broader view of “prevention” and the many benefits to the health and wellbeing of their pets beyond those yearly shots and heartworm checks.

Categories: Inside Sales, Prevention

The Best Choice

By: Dawn Singleton-Olson
February, 2018
Help your veterinary practice customers turn potential into success by enhancing the client experience

The new year is in full swing and with expectations for an expanding economy, 2018 has the potential to be a promising year for growth and profitability in the companion animal industry. An expanding workforce and higher household incomes should create a greater demand for veterinary services. There are several ways you can help your customers turn that potential into success.

Categories: Inside Sales

One Customer at a Time

By: Dawn Singleton-Olson
December, 2017
The value in building personal connections with your customers

The media is full of reports of former retail giants and small independent shops alike closing their doors or filing for bankruptcy as victims of the “Retail Ice Age.” Meanwhile, Amazon had sales of $136 billion in the first five months of this year. I can relate to the huge shift in consumer behavior. I used to enjoy shopping, but now rarely drive to a store to buy something, and my last visit to a mall can be measured in years. Like so many consumers, most of my purchases are made online.

Categories: Inside Sales

Feline Focus

By: Dawn Singleton-Olson
October, 2017
Effective strategies to help your customers bring in more feline patients

The numbers tell the story – cats have long been the most popular pet in the United States. This year the number of owned cats topped 94 million, living in more than 47 million American households. Social media has countless hours of funny feline videos to distract us from getting real work done on any given day, and proud owners post a steady stream of photos of their cats. Clearly, there are lots of folks who love felines and have at least one, so why is there a good chance your companion animal practices are struggling to get their cat-owning customers in the door?

Categories: Inside Sales, Feline Health

Help your customers capture more of the supplement spend

By: Dawn Singleton-Olson
August, 2017

More consumers are buying products that support their health and well-being. Since many pet owners consider their animals members of the family, it’s no surprise that they’re seeking out similar products to enhance their pets’ overall health, as well as for specific health concerns.

According to Bill Bookout, CEO of the nonprofit National Animal Supplement Council, “We see the trends of animal supplements following similar trends for human supplements.” Consequently, the pet supplement market is expected to continue expanding significantly over the next several years. Taking the time to become supplement savvy – familiarizing yourself with the products your company offers, their active ingredients, benefits, and how your customers can position supplements as part of their practice protocol – will help you and your clinics capture more of this growing market.

Categories: Inside Sales, Supplements

Enhancing the Client Relationship

By: Dawn Singleton-Olson
June, 2017

Help your veterinary practices win over clients with the right tools and tactics


Summer can be a challenging time for clinics to carry the momentum of a spring filled with appointments for vaccines and heartworm checks into the next season. Families are busy with kids out of school, vacations, sports and any number of summer activities, so a trip to the vet may be the last thing on their minds. However, with some creativity and recommendations from you, your practices can provide value that will continue to build strong relationships with pet owners.

Categories: Inside Sales

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