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The Culture Crafter

By: Vet-Advantage
August, 2018
Why one VIC Innovation Award winner believes people matter as much as pets to a veterinary practice’s sustained success

There is a certain breed that has been a bit neglected at veterinary practices. It’s been something of a running joke in animal health, but to Cassie Sizemore, the lack of empathy among team members and even toward clients isn’t doing veterinary practices any favors. In fact, it could be hurting their business. 

“The days of finding the stereotype humorous that ‘We love pets more than people’ has come to bite us all on our butts, not tails!” Sizemore says.

Categories: Innovation, Innovation Spotlight

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