What Works Best

By: Vet-Advantage
December, 2018
Finding the right home care option for pet owners

Editor’s note: The following responses were provided by Julie Kluxdal, DVM; Sharon Hubby, DVM; Courtney S Carney, Director of Marketing, Virbac Corporation.

: What are some unique, creative things you’ve seen veterinary practices do to boost dental products and services?


  • Bulletin boards in clinic highlighting periodontal disease with before and after pictures of actual clinic patients
  • Featuring periodontal disease in clinic newsletters and on clinic websites
  • Including a full size dental home care product in dental therapy package (full bag of chews, tube of toothpaste) for owner to use
  • Clinic presence at local pet fairs and events, giving coupons for oral exams and dental procedure package or dental home care samples to attendees
  • Covering dental home care at puppy training classes

Categories: Dental, Dentistry, Dental Care

The Comprehensive Oral Prevention, Assessment, and Treatment Visit

By: Vet-Advantage
December, 2018

Once early, moderate or advanced periodontal disease is present, removal of deposits on the teeth is no longer a preventive service, according to Jan Bellows, DVM, Dipl. AVDC, ABVP ALL PETS DENTAL, Weston, Fla. In the presence of periodontal disease, more than a prophylaxis is needed.

CO: To help educate the client about this different process, the terminology COPAT (comprehensive oral prevention, assessment and treatment) can be used to explain there are three distinct processes required for total patient dental care, Dr. Bellows says.

Categories: Oral Care, Dentistry, Dental Care

No Laughing Matter

By: Dawn Singleton-Olson
December, 2018
Help your veterinary practice customers emphasize the importance of dental care to clients with the right products and educational materials

Jokes about “dog breath” have probably been around since dogs were domesticated, but let’s be honest – until toothpaste was mass-produced 150 years ago, human breath was probably no better! Oral health for people and pets has come a long way since then, but unfortunately, many pet owners still don’t understand that their dog or cat’s bad breath is no laughing matter. There are plenty of studies and statistics that show why more emphasis on dental care is so important.

Categories: Inside Sales, Dental, Dentistry

Let’s Talk Teeth

By: Graham Garrison
December, 2018
Help your veterinary practices prepare for next year’s pet dental conversations now

Periodontal disease is the most common dental condition in dogs and cats, according to the American Veterinary Medical Association. “By the time your pet is 3 years old, he or she will very likely have some early evidence of periodontal disease, which will worsen as your pet grows older if effective preventive measures aren’t taken,” the association says on its website. “Early detection and treatment are critical, because advanced periodontal disease can cause severe problems and pain for your pet.”

Categories: Ultrasound, Dental, Dentistry, Dental Care

Equipment Guide 2018

By: Pam Foster
December, 2018
From dentistry to ultrasound: What your customers need to know 

The fourth quarter is when many veterinary practice owners seriously consider whether they should buy capital equipment before the year is over – not only to improve patient care and services but also for tax purposes. Section 179 of the IRS code provides incentives for the purchase of veterinary equipment, from X-ray and dental machines to lights and monitors. Here is a look at how equipment features and capabilities have changed over the past decade. (A special shoutout to Rick Warter, RVT, national equipment sales manager at MWI Animal Health, for his insights.)

Categories: Trends, Ultrasound, Dentistry

Dentistry Training Pays Off

By: Keith Loria
December, 2017
A short educational program generated tens of thousands of dollars in additional revenue for practices

Editor’s note: The following article ran in the August 2017 issue of Today’s Veterinary Business.

Banfield Pet Hospital’s “2016 State of Pet Health Report” estimated that periodontal disease could be found in 76 percent of dogs and 68 percent of cats. A great opportunity to grow a clinic’s dentistry business, right?

The problem: Only a small percentage of pet owners choose dentistry work, and too few veterinarians push it.

One solution: a program from Midmark Corp. that provides dentistry training to practicing veterinarians and guides a hospital to lasting success in the dental arena.

Categories: Trends, Dental, Dentistry

AAHA Dental Care Guidelines for Dogs and Cats

By: Vet-Advantage
December, 2017

Proper dental care can detect dental disease that not only affects the mouth, but can also lead to more serious health problems such as heart, lung, and kidney disease. Good dental hygiene is just as important for pets as it is for humans. Yet, it is one of the most overlooked areas in pet health. AAHA’s Dental Care Guidelines for Dogs and Cats, updated in 2013, are a working framework for small animal dentistry practice, including dental examinations, cleanings, and surgical procedures.

Categories: Trends, Dental, Dentistry

Open Wide

By: Graham Garrison
December, 2017
When veterinary practices buy-in to dental care, opportunities abound for increased revenue and improved patient care

Jennifer Mathis, DVM, is something of a convert. Like many, she graduated veterinary school with a very limited knowledge of dental care, simply because it wasn’t emphasized in school. When she started practicing, she found dental cases and procedures a little intimidating.

“I hated dentistry,” she says. “Why would you want to do this stuff? It was awful. It was like pulling teeth.”

Categories: Cover Story, Dental, Dentistry

Focus on the Small Stuff

By: Pam Foster
December, 2016

Start small to help veterinary practices grow dental-oral business

Over the years, the veterinary industry has encouraged practices to promote dental cleanings and complete oral health exams under anesthesia, including X-rays, etc. This message has been repeated again and again: “To grow your practice, invest in oral health suites so you can book more appointments.”

The problem is, we’re seeing that many practices find it difficult to sell dental cleanings and complete oral health exams. They’re having a tough time convincing clients to comply, mainly because pet owners aren’t willing or ready to pay for these “big ticket” services. After all, these services can run into hundreds of dollars when the costs of preanesthetic testing, anesthesia, patient monitoring, and recovery are all added in.

Categories: Trends, Oral Care, Dentistry, Dental Health Month, Companion December 2016


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