What Works Best

By: Vet-Advantage
December, 2018
Finding the right home care option for pet owners

Editor’s note: The following responses were provided by Julie Kluxdal, DVM; Sharon Hubby, DVM; Courtney S Carney, Director of Marketing, Virbac Corporation.

: What are some unique, creative things you’ve seen veterinary practices do to boost dental products and services?


  • Bulletin boards in clinic highlighting periodontal disease with before and after pictures of actual clinic patients
  • Featuring periodontal disease in clinic newsletters and on clinic websites
  • Including a full size dental home care product in dental therapy package (full bag of chews, tube of toothpaste) for owner to use
  • Clinic presence at local pet fairs and events, giving coupons for oral exams and dental procedure package or dental home care samples to attendees
  • Covering dental home care at puppy training classes

Categories: Dental, Dentistry, Dental Care

The Comprehensive Oral Prevention, Assessment, and Treatment Visit

By: Vet-Advantage
December, 2018

Once early, moderate or advanced periodontal disease is present, removal of deposits on the teeth is no longer a preventive service, according to Jan Bellows, DVM, Dipl. AVDC, ABVP ALL PETS DENTAL, Weston, Fla. In the presence of periodontal disease, more than a prophylaxis is needed.

CO: To help educate the client about this different process, the terminology COPAT (comprehensive oral prevention, assessment and treatment) can be used to explain there are three distinct processes required for total patient dental care, Dr. Bellows says.

Categories: Oral Care, Dentistry, Dental Care

Start with Something Relatable

By: Vet-Advantage
December, 2018
Proactive health care for pets can begin with universal topics

Editor’s note: The following responses are from Mars, Inc., makers of GREENIES Dental Treats 

: What are some unique, creative things you’ve seen veterinary practices do to boost dental products and services?

Mars: One thing that is important in today’s veterinary practice business strategy is to focus on promoting health services. Veterinary dental health care is something that can’t be provided by online services and OTC channels. Three out of four pets show some kind of oral disease. By doing objective and subjective oral examinations during the wellness visit and making recommendations for follow-up procedures and care, we will be practicing good medicine and in turn providing good business strategy for the practice.

Categories: Dental Care

Return on Investment

By: Vet-Advantage
December, 2018
The right equipment will lead to the right diagnoses for pets

Editor’s note: The following responses are from Danielle Heberle and Linda Pappalardo, Midmark

Vet-Advantage: What are some unique, creative things you’ve seen veterinary practices do to boost dental products and services?


  • Have a dentistry case of the month in the waiting area for people to look at
  • Before and after photos of patients’ mouths
  • Client testimonials on how much better their pet feels since the procedure
  • Exam room posters on the importance of dental radiography
  • Sample packs of dental home care products
  • Client education brochures
  • Facebook entries and other social media entries
  • Open house to show off the dental suite
  • Offering to speak about dentistry at dog or cat shows, obedience schools and kennel clubs
  • Dental Check-up days

Categories: equipment, Dental Care

Let’s Talk Teeth

By: Graham Garrison
December, 2018
Help your veterinary practices prepare for next year’s pet dental conversations now

Periodontal disease is the most common dental condition in dogs and cats, according to the American Veterinary Medical Association. “By the time your pet is 3 years old, he or she will very likely have some early evidence of periodontal disease, which will worsen as your pet grows older if effective preventive measures aren’t taken,” the association says on its website. “Early detection and treatment are critical, because advanced periodontal disease can cause severe problems and pain for your pet.”

Categories: Ultrasound, Dental, Dentistry, Dental Care


Subscribe to Email Updates