What Works Best

By: Vet-Advantage
December, 2018
Finding the right home care option for pet owners

Editor’s note: The following responses were provided by Julie Kluxdal, DVM; Sharon Hubby, DVM; Courtney S Carney, Director of Marketing, Virbac Corporation.

: What are some unique, creative things you’ve seen veterinary practices do to boost dental products and services?


  • Bulletin boards in clinic highlighting periodontal disease with before and after pictures of actual clinic patients
  • Featuring periodontal disease in clinic newsletters and on clinic websites
  • Including a full size dental home care product in dental therapy package (full bag of chews, tube of toothpaste) for owner to use
  • Clinic presence at local pet fairs and events, giving coupons for oral exams and dental procedure package or dental home care samples to attendees
  • Covering dental home care at puppy training classes

Categories: Dental, Dentistry, Dental Care

No Laughing Matter

By: Dawn Singleton-Olson
December, 2018
Help your veterinary practice customers emphasize the importance of dental care to clients with the right products and educational materials

Jokes about “dog breath” have probably been around since dogs were domesticated, but let’s be honest – until toothpaste was mass-produced 150 years ago, human breath was probably no better! Oral health for people and pets has come a long way since then, but unfortunately, many pet owners still don’t understand that their dog or cat’s bad breath is no laughing matter. There are plenty of studies and statistics that show why more emphasis on dental care is so important.

Categories: Inside Sales, Dental, Dentistry

Let’s Talk Teeth

By: Graham Garrison
December, 2018
Help your veterinary practices prepare for next year’s pet dental conversations now

Periodontal disease is the most common dental condition in dogs and cats, according to the American Veterinary Medical Association. “By the time your pet is 3 years old, he or she will very likely have some early evidence of periodontal disease, which will worsen as your pet grows older if effective preventive measures aren’t taken,” the association says on its website. “Early detection and treatment are critical, because advanced periodontal disease can cause severe problems and pain for your pet.”

Categories: Ultrasound, Dental, Dentistry, Dental Care

Dentistry Training Pays Off

By: Keith Loria
December, 2017
A short educational program generated tens of thousands of dollars in additional revenue for practices

Editor’s note: The following article ran in the August 2017 issue of Today’s Veterinary Business.

Banfield Pet Hospital’s “2016 State of Pet Health Report” estimated that periodontal disease could be found in 76 percent of dogs and 68 percent of cats. A great opportunity to grow a clinic’s dentistry business, right?

The problem: Only a small percentage of pet owners choose dentistry work, and too few veterinarians push it.

One solution: a program from Midmark Corp. that provides dentistry training to practicing veterinarians and guides a hospital to lasting success in the dental arena.

Categories: Trends, Dental, Dentistry

AAHA Dental Care Guidelines for Dogs and Cats

By: Vet-Advantage
December, 2017

Proper dental care can detect dental disease that not only affects the mouth, but can also lead to more serious health problems such as heart, lung, and kidney disease. Good dental hygiene is just as important for pets as it is for humans. Yet, it is one of the most overlooked areas in pet health. AAHA’s Dental Care Guidelines for Dogs and Cats, updated in 2013, are a working framework for small animal dentistry practice, including dental examinations, cleanings, and surgical procedures.

Categories: Trends, Dental, Dentistry

Open Wide

By: Graham Garrison
December, 2017
When veterinary practices buy-in to dental care, opportunities abound for increased revenue and improved patient care

Jennifer Mathis, DVM, is something of a convert. Like many, she graduated veterinary school with a very limited knowledge of dental care, simply because it wasn’t emphasized in school. When she started practicing, she found dental cases and procedures a little intimidating.

“I hated dentistry,” she says. “Why would you want to do this stuff? It was awful. It was like pulling teeth.”

Categories: Cover Story, Dental, Dentistry

Dental Chews

By: Pam Foster
August, 2017
By helping clients get into the habit of using safe, VOHC-accepted dental chews every day, you can boost oral health and client happiness.

While today’s dental chew market for dogs is massive with over $750M in sales and growing, veterinary practices are currently only capturing 2-3% of the market. So, it’s likely that your customers are not offering dental chews in their practice.

Categories: Sales, Dental

The Dental Dilemma

By: Vet-Advantage
December, 2016

Pets need regular dental work, but many fail to receive it.

Dogs and cats should get their teeth cleaned once a year, according to experts. Unfortunately, many veterinarians fail to deliver that message, and many clients don’t want to hear it – whether because of fear for their pet, fear of cost, or simply lack of awareness. But with appropriate education and resources – which reps can help provide – veterinarians and their clients can ensure pets get the attention they deserve.

Categories: Trends, Oral Care, Dental, Dental Health Month, Companion December 2016

February is Pet Dental Month

By: Vet-Advantage
December, 2016

Oral disease has been – and always will be – an issue for dogs and cats.

To underscore the significance of oral health care for pets, the American Veterinary Medical Association sponsors National Pet Dental Health Month every February.

National Pet Dental Health Month is an opportunity for distributor reps to engage veterinarians and staff in a discussion about oral health. Today, as pets live longer, there is a greater likelihood they will develop periodontal issues at some point in their life. In fact, an estimated 80 percent of adult dogs and 70 percent of adult cats have some form of oral disease. And yet, more than half of pet owners fail to seek regular professional dental care for their pets, Vetstreet found in a national survey two years ago.

Reps can offer their customers products and services to help them provide high-quality dental care in the hospital, and educate them on their proper use. They can also offer home care products for clients to use between visits to the veterinarian.

Categories: Trends, Oral Care, Dental, Dental Health Month, Companion December 2016


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