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Gravitating Toward Innovation

By: Graham Garrison
February, 2019

The 2019 VMX Veterinary Meeting & Expo was a sight to behold. Thousands of animal health stakeholders – from practitioners to investors – flocked to Orlando looking for education, products, services and solutions to keep pace with the increasing popularity of pets and their health.

Me? I was looking for stories. Boy, did I find plenty.

Categories: VMX, Companion 2019 February Vol. 11 Issue 1

Bridging the Conversations

By: Graham Garrison
February, 2019

The Bridge Club aims to promote good communications among animal health professionals

The idea started informally. For animal health industry veteran Brenda Andresen, it was a way of connecting and meeting with the many talented women Andresen says she had been fortunate to meet and become friends with over the years in the veterinary industry. “Women who’ve earned professional respect, have achieved positions of authority and responsibility, and who place a high value on supportive and sincere relationships,” she says.

For about five years, an original group of 10 regularly gathered together over drinks and dinner at veterinary conferences. They discussed trends in the industry, challenges that kept them up at night, and personal as well as professional development. The time spent together was valuable for both professional and personal development. It was also something Andresen and her colleague Catherine Haskins thought the industry could use more of.

“Good communications is 93 percent nonverbal and seven percent verbal, but in today’s world of social platforms, apps and texting, good communications is quickly becoming extinct,” the duo stated for their industry initiative. To solve this growing challenge, in early 2018 at VMX, Andresen and Haskins launched The Bridge Club, the first video-based, professional community created to connect the industry’s best in just 25 minutes.

Categories: Companion 2019 February Vol. 11 Issue 1

Year in Review: Retail

By: Vet-Advantage
December, 2018

Chewy launches pharmacy
In July, Chewy.com announced the launch of Chewy Pharmacy, a full service online pharmacy for pet owners to shop for prescription medications as well as receive helpful information about pet care, health and wellness from certified and licensed pharmacists, according to Pet Product News. Last year pet medicine and vaccines made up a $15 billion market. According to TD Ameritrade’s study “Millennials and Their Fur Babies,” millennials, who make up the majority of pet owners expect to spend more on their pets’ health care than their own. With the launch of Chewy Pharmacy, pet owners have convenient access to a wide assortment of prescription products from reputable brands at low prices, according to company officials.

Categories: Trends

Year in Review: Distributors and Manufacturers

By: Vet-Advantage
December, 2018

MWI acquires NEVSCO
In December 2017, MWI Animal Health, a part of AmerisourceBergen, announced the acquisition of Northeast Veterinary Supply Co. (NEVSCO), an independent, regional distributor of veterinary pharmaceuticals and medical supplies servicing primarily the northeast region of the U.S. “The acquisition of NEVSCO continues to strengthen MWI’s position to better support the viability of independent veterinary practices and provide even greater value and care to current and future animal health customers,” the company said in a release. It is a significant commitment to the northeast region of the United States, with MWI adding NEVSCO’s 40+ associates and leaders to its organization.

Categories: Trends

Year in Review: Animal Health

By: Vet-Advantage
December, 2018

Heartworm, Lyme disease on the move
The Companion Animal Parasite Council (CAPC) annual 2018 parasite forecast predicted an increase in prevalence of two of the most problematic diseases for pets: heartworm and Lyme disease. Heartworm was predicted to continue to aggressively spread across the United States in 2018, with the growth of Lyme disease focused east of the Rockies. 

Categories: Trends

Why Innovation is Elusive to Most Companies

By: Edwards L. Blach, DVM, MS, MBA
December, 2018

Innovation is an elusive trait for most companies. For big companies, it’s even rarer. Unless you’re a company like Amazon or Google, both of which were born of innovation, and have grown by breaking conventional thinking and truly innovating, it is very difficult for most companies to adopt or gain any hint of entrepreneurship from within. If a company doesn’t have innovation as part of its DNA, it will almost always fail at it. 

Categories: Is My Practice Healthy?

What Works Best

By: Vet-Advantage
December, 2018
Finding the right home care option for pet owners

Editor’s note: The following responses were provided by Julie Kluxdal, DVM; Sharon Hubby, DVM; Courtney S Carney, Director of Marketing, Virbac Corporation.


Vet-Advantage
: What are some unique, creative things you’ve seen veterinary practices do to boost dental products and services?

Virbac:

  • Bulletin boards in clinic highlighting periodontal disease with before and after pictures of actual clinic patients
  • Featuring periodontal disease in clinic newsletters and on clinic websites
  • Including a full size dental home care product in dental therapy package (full bag of chews, tube of toothpaste) for owner to use
  • Clinic presence at local pet fairs and events, giving coupons for oral exams and dental procedure package or dental home care samples to attendees
  • Covering dental home care at puppy training classes

Categories: Dental, Dentistry, Dental Care

The Vetalytix Report

By: Vet-Advantage
December, 2018

Welcome to The Vetalytix Report for the third quarter of 2018. In previous issues, we reported that the first two quarters proved to be challenging for many veterinarians nationwide as revealed by decreases in product consumption across numerous categories.

After a slow start to the year marred by snow and cold in many regions, preventive care volumes appeared to recover in many areas of the country in the second quarter, although several regions continued weaker-than-expected results.

Categories: Industry Trends, Trends, Industry Insights

The Comprehensive Oral Prevention, Assessment, and Treatment Visit

By: Vet-Advantage
December, 2018

Once early, moderate or advanced periodontal disease is present, removal of deposits on the teeth is no longer a preventive service, according to Jan Bellows, DVM, Dipl. AVDC, ABVP ALL PETS DENTAL, Weston, Fla. In the presence of periodontal disease, more than a prophylaxis is needed.

CO: To help educate the client about this different process, the terminology COPAT (comprehensive oral prevention, assessment and treatment) can be used to explain there are three distinct processes required for total patient dental care, Dr. Bellows says.

Categories: Oral Care, Dentistry, Dental Care

Start with Something Relatable

By: Vet-Advantage
December, 2018
Proactive health care for pets can begin with universal topics

Editor’s note: The following responses are from Mars, Inc., makers of GREENIES Dental Treats 


Vet-Advantage
: What are some unique, creative things you’ve seen veterinary practices do to boost dental products and services?

Mars: One thing that is important in today’s veterinary practice business strategy is to focus on promoting health services. Veterinary dental health care is something that can’t be provided by online services and OTC channels. Three out of four pets show some kind of oral disease. By doing objective and subjective oral examinations during the wellness visit and making recommendations for follow-up procedures and care, we will be practicing good medicine and in turn providing good business strategy for the practice.

Categories: Dental Care

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