Easy Access

By: Graham Garrison
February, 2019

Telehealth will help increase access to care and meet the demands of today’s convenience-minded pet owners 

The client journey is undergoing an evolution of sorts. Traditionally, when pet owners had questions about pet care, they would almost as a knee-jerk reaction go to the veterinarian at his or her brick-and-mortar clinic, says Chad Dodd, DVM, president and CEO of Animatas Consulting LLC.

Now with access to near limitless information, clients are spinning it back on their terms. Most pet owners will do some form of research – on the issue, or the clinic they want to visit – before they even walk through the doors. They’ll still use the veterinarian for particular kinds of services and input, but they will also go to other places in the digital space, such as an affiliation with a breeder group or adoption group on a social network.

Categories: Cover Story, Companion 2019 February Vol. 11 Issue 1

Veterinary Angels

By: Graham Garrison
February, 2019

After being forced to evacuate, one veterinary hospital was determined to meet the animal health needs of a displaced community

Within the span of just a few hours, the situation changed dramatically for veterinary clinics in Los Angeles and Ventura Counties in California.

On November 8, 2018, what would become known as the Woolsey Fire began a path of destruction through communities. The wildfire would eventually consume almost 100,000 acres, destroy thousands of structures, kill three and displace almost 300,000 people.

Malibu veterinary clinics were quickly cut off from any source of help. Darlene H. Geekie, RVT, founder of The Little Angels Project and Veterinary Angels Medical Center in nearby Agoura Hills, says local veterinarians did their best to try and get supplies in to those clinics, and help with animals displaced because of the wildfire.

Categories: Community, Companion 2019 February Vol. 11 Issue 1

The Vetalytix Report 4th Quarter 2018

By: Vet-Advantage
February, 2019

Welcome to The Vetalytix Report for the fourth and final quarter of 2018. Throughout the year, we have highlighted the significant variation in economics and market dynamics that impact veterinary communities across the nation. We observed sluggish volume in the first part of 2018 in many areas, followed by significant improvement and growth as the year progressed. We saw other regions start strongly and appear to slow as the year went on, and some regions observed more tepid, but consistent, market dynamics throughout the year.

Categories: Trends, Companion 2019 February Vol. 11 Issue 1

Infection Control and 
the Veterinary Practice

By: Pam Foster
February, 2019

As a rep, you’ll be doing your customers a favor by reviewing their current protocols against the 2018 AAHA Infection Control, Prevention and Biosecurity Guidelines

Editor’s note: The following is part 2 of a series on infection control. Visit to download the January issue for part 1.

When it comes to protecting veterinary professionals, patients, and clients against biohazards – there’s a great resource for best practices: the 2018 AAHA Infection Control, Prevention, and Biosecurity (ICPB) Guidelines.

And, as an industry sales representative, you can use these new guidelines to help your customers do all they can to stay safe.

Categories: Sales, Companion 2019 February Vol. 11 Issue 1

Engagement and Success

By: Pat Malone
February, 2019

Strategies to create more engaged clinics

With so much being written about the lack of employee engagement, it is a wonder that the business community accomplishes anything. While the lack of employee engagement is an issue, there are many organizations where employees are fully engaged, and those businesses are thriving.

Struggling veterinary practices consistently point to the economy and competition from other corporate practices, OTC products, Wal-Mart, PetMed Express and manufacturers as the problem. On the other hand, thriving hospitals continue to grow at double digit rates, defend their pharmacy and OTC business effectively and partner with manufacturers and distributors to best serve their clients and their owners.

Categories: Sales, Companion 2019 February Vol. 11 Issue 1

One Animal at a Time

By: Trina Wood
February, 2019

UC Davis responds to the Camp Fire

Sometimes you can smell trouble before you see it. Acrid smoke from the Camp Fire 90 miles north was the first indication of what was coming – or rather who. Animals who survived by running through flames, singing coats, hair, hooves, pads, manes and tails. Those who pulled smoke into their lungs, nasal cavities, throats and eyes, burning eyelashes and eyelids – faces swollen by burns.

As news about the scope of the wildfire near Paradise, California, started pouring in, disaster response teams at the UC Davis School of Veterinary Medicine launched into action. While the veterinary hospital prepared to accept and treat dozens of expected animals brought in for care, the Veterinary Emergency Response Team (VERT) readied to assist first responders in the field.

Categories: Community, Companion 2019 February Vol. 11 Issue 1

Corporate Consolidation: Good or Bad?

By: Edwards L. Blach, DVM, MS, MBA
February, 2019

Much has been written and discussed about corporate consolidation of veterinary practices. Most of what has been put forth seems to predict doom and gloom for the veterinary industry and for the future of private veterinary practice. I do not believe this projection.

Categories: Healthy Practice, Companion 2019 February Vol. 11 Issue 1

Matters of the Heart

By: Dawn Singleton-Olson
February, 2019

The basics of heart disease in dogs and cats, and the tests and treatments your practitioners need for their patients

Long before it was designated as Pet Dental Health Month, the month of February has been associated with all matters of the heart – from love and romance to a focus on human heart disease and prevention, thanks to American Heart Month. Years of public relations campaigns have raised awareness of heart disease in people, but when it comes to their animals, pet owners often aren’t familiar with the cardiac issues that can affect their pets. Knowing the basics of heart disease in dogs and cats and the tests and treatments your practitioners need for their patients will help you get to the heart of the matter as a valued resource for your customers.

There are six different types of heart disease in companion animals.

Categories: Companion 2019 February Vol. 11 Issue 1, Heart Disease

Setting the Stage for What’s Next

By: Vet-Advantage
February, 2019

AVDA to change name, focus, to United Veterinary Services Association

The American Veterinary Distributors Association (AVDA) announced it is changing its name, and focus.

This past summer, AVDA members and key animal health industry stakeholders gathered together to discuss the future direction of AVDA and how it can evolve and stay relevant to its members. “Participants, including the AVDA board, agreed that it was important for the new organization to defend the veterinary channel and should maintain a focus on the veterinarian as it designed its future path for the organization,” according to a release. 

Categories: Industry News, Companion 2019 February Vol. 11 Issue 1

Former Vet Tech Volunteers to Help Animals Injured in Wildfires

By: Vet-Advantage
February, 2019

Editor’s note: Patterson Vet Territory Manager Kellie Bartlett was interviewed for the company newsletter about her volunteer efforts. The following article is courtesy of Patterson.

As a former veterinary technician, Washington-based Patterson Vet Territory Manager Kellie Bartlett felt compelled to volunteer her services when she heard about animals injured in the devastating wildfires in California. She volunteered to spend five days at the Butte Humane Society Clinic in Chico, California, assisting the small clinic.

Categories: Companion 2019 February Vol. 11 Issue 1


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