Telehealth will help increase access to care and meet the demands of today’s convenience-minded pet owners
The client journey is undergoing an evolution of sorts. Traditionally, when pet owners had questions about pet care, they would almost as a knee-jerk reaction go to the veterinarian at his or her brick-and-mortar clinic, says Chad Dodd, DVM, president and CEO of Animatas Consulting LLC.
Now with access to near limitless information, clients are spinning it back on their terms. Most pet owners will do some form of research – on the issue, or the clinic they want to visit – before they even walk through the doors. They’ll still use the veterinarian for particular kinds of services and input, but they will also go to other places in the digital space, such as an affiliation with a breeder group or adoption group on a social network.