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A Matter of Trust

By: Graham Garrison
April, 2018

When a recent industry survey question asked pet owners “I trust scientific research information on pet nutrition and pet food that’s given to me by my vet,” 26 percent said they strongly agree, while 35 percent answered they somewhat agree.

According to David Sprinkle, research director for Packaged Facts, the 26 percent is not that great. Sure, it’s a better percentage than for websites or retailers. Veterinarians have an advantage, but it is not as much as an advantage as it should be.

Categories: Editor's Note

April Product Announcements - 2018

By: Vet-Advantage
April, 2018

Merial introduces RECOMBITEK®Oral Bordetella
Merial, part of Boehringer Ingelheim, announced a major addition to its canine vaccine portfolio with the launch of RECOMBITEK Oral Bordetella, a conveniently packaged oral vaccine shown to be effective against canine infectious tracheobronchitis caused by Bordetella bronchiseptica. RECOMBITEK Oral Bordetella is administered in the dog’s buccal cavity (inside the cheek). Clinical studies suggest that as a mucosal vaccine, it offers dogs a robust immune response after a single dose, according to a release.

Categories: Community, Product Announcements

April News - 2018

By: Vet-Advantage
April, 2018

Henry Schein’s Kim Allen to receive AVDA Lifetime Achievement Award
The American Veterinary Distributors Association (AVDA) board of directors announced that the 2018 recipient of the AVDA Lifetime Achievement Award will be Kim Allen of Henry Schein Animal Health. She will be recognized during the opening session of the AVDA Annual Conference on Monday, May 7, 2018 in Coronado, Calif. Kim Allen, an industry veteran of more than 30 years, currently serves as the President, Commercial Division for Henry Schein Animal Health. Prior to joining Henry Schein in 2005, Kim was the president of Burns Veterinary Supply for the Darby Group Companies. In her 30 plus years in the veterinary distribution industry, she served in various sales and marketing and senior executive positions. She is recognized as a pioneer for women in leadership in the animal health industry.

Categories: Community, News

Rep Spotlight: Keys Strong

By: Vet-Advantage
April, 2018

One MWI territory manager witnessed the resilience and true heart of his community in the aftermath of Hurricane Irma

Hurricanes weren’t something new for Brandon Marino, Equine Territory Manager, MWI. Having grown up in South Florida and the Florida Keys, he and his family took the warnings seriously. He also knew the type of damage these storms could cause. So, when forecasts started coming in that Hurricane Irma would hit the Florida Keys, he prepared for the worst. The storm and its aftermath would turn out to be a very personal experience for Marino, as it impacted family, friends and customers.

Categories: Community, Rep Spotlight

Working for a Better Tomorrow

By: Vet-Advantage
April, 2018

VetPartners members discuss diversity in veterinary medicine at annual meeting

With an eye toward addressing the challenges facing the veterinary industry, VetPartners, a national nonprofit association of veterinary business specialists dedicated to serving the veterinary profession, recently held its annual meeting. Highlights of the meeting included:

Categories: Community

Market Forces News

By: Graham Garrison
April, 2018

In the News: Pet food

Mass market sales of pet food grew faster than specialty sales in 2017
According to Petfood Industry, mass market sales of pet food in the United States have reversed a decades long trend and likely grew faster than pet food specialty retail sales in 2017, said Jared Koerten, senior food analyst at Euromonitor International, during his presentation at the International Processing and Production Expo. Meanwhile, the distinction between pet food specialty and mass market retailers has begun to disintegrate. “We’re expecting mass to actually out-grow specialty once the 2017 numbers are done coming in,” he said. In 2017, mass market retail sales of pet food accounted for 54 percent of the total in terms of dollar value. Those sales occurred in brick-and-mortar stores such as Wal-Mart, Target and Kroger. Specialty pet retailers sold 34 percent of the dollar value total through PetSmart, veterinary clinics, mom-and-pop stores and similar places.

Categories: News, Cover Story

Industry Insight & State of the Profession Seminar at VMX

By: Graham Garrison
April, 2018

NAVC and Today’s Veterinary Businessand Vetalytix brought together the leading experts in the fields of veterinary economics, animal health market intelligence and pet owner and consumer insights to present the most significant market and consumer trends impacting the companion animal veterinary practice. The seminar topics included:

Categories: Cover Story

Blurring of Channels

By: Graham Garrison
April, 2018

In-clinic services target pet owners who may not regularly seek veterinary care 

Duane Thurman, Vice President of FountainAgricounsel, LLC, says there are several reasons for partnerships forming between retailers and veterinary medicine providers.

“The first one is to boost store foot traffic and to broaden store offerings with one-stop shopping for pet owners for products and services for pet foods, treats, health and wellness products, toys and supplies, grooming, dog training, and now full service veterinary care.”

Categories: Cover Story

Be Where the Buyer Is

By: Graham Garrison
April, 2018

Stacey Beddoe, DVM, Southwest Animal Hospital in Jefferson City, Missouri, sees two types of buyers when it comes to pet products, medications and services.

Some are still driven to “streamline shopping,” she says. “Some clients gravitate toward being able to accomplish buying what they need in one place. They want to drop their pet off and come back to a pet who is groomed, bathed, up to date on vaccinations, teeth cleaned, and see the wart that has been bothering them on the shoulder has been removed. That may sound extreme, but we are a Walmart society and clients seek veterinary hospitals that are as inclusive by means of services as much as possible.”

Categories: Cover Story

Piece of the Pie

By: Graham Garrison
April, 2018

Online retailers are gobbling up more pet food sales than ever. What does this mean for the industry, and your veterinary practice customers? 

There’s no way around it – online retailers are changing the global marketplace. That includes the pet products channel, where heavyweights like Amazon, Pet Meds and Chewy are rolling out more customer-friendly shopping options and product choices.

Nowhere is this more evident than in pet food sales, the largest spending category of pet product sales.

Categories: Cover Story

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