Each year, February’s National Pet Dental Health Month sneaks up on practices (and sales professionals) because when we should be talking about it — late fall — we’re already into the holiday season, then the new year, and then suddenly it’s February!
In Part 1 of this series, we talked about the lengthy and very expensive process involved in getting a pharmaceutical or food-related product to market. And, we touched on what it takes to get an unregulated product to market.
As a veterinary industry sales representative, you’re discovering new products all the time. New products being added to distribution catalogs each month.
In September, the creators of 12 new veterinary products were invited to pitch their innovations to a committee of leading agricultural and animal health experts "Shark Tank" style. Their mission? To be selected for the coveted 2018 Animal Health Innovation Award at the 10th Annual KC Animal Health Corridor Investment Forum in Kansas City, MO.
We’ve said it before and we’ll say it again:
Even if you’re not attending VMX 2019 — and even if all your customers aren’t going — it’s still worth discussing the event with practices in your area.
Held on January 19-23, 2019, VMS is the biggest veterinary conference of the year and also the first major conference for 2019, which means just about every product manufacturer is showcasing its best and latest innovations for animal health.
If it’s been a while since you’ve looked at and discussed wound treatment and recovery with clinics in your territory, this may be a great time to mention the latest standards of care and new product options that support quick healing.
Wound care may not be at the top of your list of topics to bring up during clinic visits. But every day, veterinary teams are caring for surgical patients, injured patients, and patients needing treatment related to burns, hot spots, punctures, and other wounds.
Here’s a set of feline statistics to consider for a moment.
- 90% of pet owners are seeking help with behavior issues,1
- Behavior-related issues are the most common reason for euthanasia in cats2, and
- They’re the second most common reason for relinquishment of cats to shelters.3
Were you aware that behavior issues were so prominent for cats and so devastating for their owners?
It’s not too soon to plan how you’ll help practices get a big break for tax year 2018.
The thing is, your customers may not be aware that The Tax Cuts and Jobs Act of 2017 changed some of the laws regarding depreciation deductions on capital equipment purchases.* So, if you bring up these changes, you may possibly help your customers benefit from investing in new equipment.
Here’s an idea to strengthen your customer relationships as a veterinary Distribution Sales Representative (DSR):
Help independent clinics foster healthier pets and happier clients while competing more effectively against the local competition.
Owners of senior pets are looking to their veterinarians for help to ease the various signs and symptoms of aging.
Consider senior diets, for instance. In a June article about Petfood Forum 2018, it was stated that, “Veterinary advice and scientific research were more trusted than information directly from a pet food company.” This was a statement presented in a Forum session by David Sprinkle, publisher and research director at Packaged Facts.
A few weeks ago, we reviewed the latest advancements and options in veterinary exam gloves.
Now it’s time to look at the other important glove category in veterinary medicine: surgical gloves.
As a DSR, Distributor Sales Rep — you’re the best resource for keeping veterinary teams informed on new surgical glove designs, features, benefits, and choices.