AVDA Survey Reinforces Distribution’s Value… And Provides a Road Map to Meeting Customer Expectations
You may have heard about the recent survey conducted by the Wedewer on behalf of the American Veterinary Distributors Association (AVDA), where they found that practice decision makers prefer Distribution Sales Reps (DSRs) over manufacturers, as indicated by these significant ratings:
- 7 out of 10 practice decision makers prefer to order from distributors, having them handle the entire transaction, including billing and shipping.
- 3 out of 4 four purchasing decision makers (76%) say veterinary product distributors are better than manufacturers… with the main reason being that ordering from distributors “makes their lives easier” — with 62% citing “ease of ordering” among their top three reasons for choosing distributors.
- 81% of decision makers are satisfied with ordering from distributors, while only 33% are as happy ordering directly from manufacturers. Decision makers indicated that they, “Were more likely to meet with distributors sales representatives because they understand the unique goals and needs of the practice and they like the salesperson.”