Vet-Advantage Magazine Blog

Vet-Advantage Blog

The New NAVC Conference - Its Benefits to Veterinary Practices and You

By: Pam Foster
December, 2016

Each year, more than 10,000 veterinary professionals attend the NAVC Conference, but 2017 will be an entirely new experience for them. They'll arrive to find an exciting, innovative "all-in-one" venue at the Orange County Convention Center in Orlando.

Categories: Conferences and Trade Shows, NAVC

Rapid Diagnostics One of Fastest Growth Areas for Veterinary Revenue

By: Pam Foster
November, 2016

In case you missed it — earlier this year, a MarketsAndMarkets.com report revealed that, "The global veterinary diagnostics market is estimated to grow at a CAGR of 8.6% from 2016 to 2021 to reach USD 6.71 Billion by 2021."

Categories: Rapid Tests, Diagnostics

What The Veterinary Innovation Council Means to DSRs and Practices

By: Pam Foster
November, 2016

In October 2015, the North American Veterinary Community (NAVC) announced that it had established the Veterinary Innovation Council (VIC) as "a nonprofit 501(c)(6) association with the mission of convening the brightest minds in the profession and industry together to tackle innovation opportunities that lift up all animal health care segments including caregivers, academia, suppliers and consumers." 

Categories: The Veterinary Innovation Council

This is a Great Time to Address Those Outdated Veterinary Monitors

By: Pam Foster
October, 2016

Reality check: when's the last time you discussed veterinary monitors with your customers?

Categories: Monitors, Capital Equipment Sales

There's Plenty to Like About Veterinary Practice Social Media Posts

By: Pam Foster
October, 2016

Want to know what your customers are thinking about, doing and talking about with clients… so you can follow up during sales calls? Here's an easy tip. Simply "Like" or follow their practice pages on social media. 

For instance, if you're on Facebook, try to find your customers — at least your top list — and then "Like" their pages so you'll see their content feeds.

You'll be amazed at what you can discover about the veterinary practices in your region, such as:

 

Categories: Marketing, Social Media

You Snooze, You Lose When it Comes to Veterinary Practice Reviews

By: Pam Foster
September, 2016

If you're the type of veterinary distributor representative who takes pride in being a true partner to your customers, you're always looking for ways to help them grow their businesses, right?

Categories: Marketing

Busting Through Senior Pet Care Assumptions at Veterinary Practices

By: Pam Foster
September, 2016

As a distributor rep visiting practices every day, what are you seeing when it comes to senior pet care? For instance, are you assuming that your customers… 

Categories: Senior Care

What Your Customers Don't Know About Veterinary Diabetes Solutions

By: Pam Foster
August, 2016

When was the last time you made it your mission to discuss diabetes care with customers? If it was just yesterday, fantastic! But if it's been a while… consider making diabetes a top priority during your upcoming sales calls.

Categories: Diabetes

Starting the Veterinary Capital Equipment Conversation Part 2

By: Pam Foster
August, 2016

In your role as a professional consultant to veterinary practices, you want to help them discover the most effective and most efficient medical tools as well as smart strategies for running the business.

As we mentioned in Part 1 of this topic, each year, practices may be eligible to take advantage of IRS Section 179 tax deductions when they invest in qualifying capital equipment. You can help them consider this opportunity and how it will help them recoup some of the costs of buying new technologies. It's a great way to offset sticker shock or overcome hesitation.

When it comes to capital purchases, the early bird catches the worm.

Categories: equipment

Starting the Veterinary Capital Equipment Conversation Part 1

By: Pam Foster
July, 2016

Each year, practices may be eligible to take advantage of IRS Section 179 tax deductions when they invest in qualifying capital equipment. This means, according to the IRS, they can "recover all or part of the cost of certain qualifying property, up to a limit, by deducting it in the year they place the property in service." This can be an excellent way to make capital purchases more attractive. 

But… it's a safe bet that many of your clinic owners or managers aren't thinking about this valuable tax strategy; especially not in the middle of summer, and maybe not at all.

As a distributor representative, you're in a terrific position to bring up IRS Section 179 tax deductions so our customers don’t miss out.

And, if you start the conversation now… your customers will have plenty of time to consider major investments, talk with their tax specialists, and place orders with you.

Categories: equipment

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