When you visit the veterinary practices in your region, do you talk with them about millennials — the age group between 18 and 34?
Mobile apps. Wearable trackers. Cloud-based practice management systems. New prevention delivery systems.
We realize that most veterinary DSRs (distribution sales reps) do not attend the NAVC Conference each year. Instead, while the conference is happening, you and many of your colleagues are out around the country — in your sales territories — working with practice teams to help them discover new solutions, replenish their supplies, and run the business side of their clinics.
Therefore, it’s quite possible that you missed the big news last month when NAVC Chief Executive Officer Tom Bohn announced that the NAVC Conference is becoming VMX (Veterinary Meeting & Expo) starting in 2018.
In a live announcement and press release issued during the NAVC Conference 2017, Tom explained, “The new VMX brand identity was created to better represent what the conference has evolved into as well as allow for future growth. We felt it was time to allow both the NAVC and the conference to have their own, yet connected identities. We are excited about all of the opportunities that this name change will provide us for future conferences, ensuring that we continue to evolve our offerings to the industry's needs.”
Danna Miller from the NAVC told us, “The meeting portion of the new VMX name encompasses all of the world-class educational offerings that the event offers, while the expo illustrates the exhibit, sponsorship and partnership components.”
It should be, even if it may not be as exciting as the latest laser device or other high-tech innovation.
The reason is, boarding kennels are still extremely vulnerable to outbreaks of Bordetella bronchiseptica (Bordetella/kennel cough) and CIV (canine influenza virus/canine flu), as this Cornell University map shows for CIV.
Madeleine Stahl, DVM, associate director, scientific marketing affairs, Merck Animal Health, told us, “Respiratory diseases, such as canine influenza, are highly infectious and spread very quickly from dog to dog or through fomites such as clothing or hands. A coughing dog on day 1 can quickly escalate to 10 or 20 dogs in a matter of days. Vaccines are preventatives and must be implemented before exposure.”
On November 10, 2016, the Arizona Veterinary Medical Association issued the following alert: “Leptospirosis Outbreak in Dogs in Maricopa County. The report stated, “At least 20 laboratory positive dogs have been reported since the beginning of the year.”
Isolated problem? Definitely not. Consider this report from Chicago: “Leptospirosis is threatening dogs in the Chicagoland area.”
An AVMA article stated that: “Common risk factors for leptospirosis in dogs include exposure to or drinking from rivers, lakes or streams; roaming on rural properties (because of exposure to potentially infected wildlife, farm animals, or water sources); exposure to wild animal or farm animal species, even if in the backyard; and contact with rodents or other dogs.”
And, “Dogs can become infected and develop leptospirosis if their mucous membranes (or skin with any wound, such as a cut or scrape) come into contact with infected urine, urine-contaminated soil, water, food or bedding; through a bite from an infected animal; by eating infected tissues or carcasses; and rarely, through breeding. It can also be passed through the placenta from the mother dog to the puppies.”
Hmmm. Considering your sales territory…
There’s no question that pet owners are enjoying online ordering and home delivery. The reasons for this are obvious: convenience, avoiding crowds and traffic, getting just what they want, price breaks, saving time, no lifting heavy pet-food packages into the car, and so forth.
Categories: Home Delivery
It’s no secret that pet anxiety is rampant, and clients are seeking solutions to ease their dog’s or cat’s suffering.
But is this topic really worth your attention as a veterinary distributor rep? After all, you’re already super busy with a big list of products to discuss during your clinic visits.
The following information will help you decide.
First, let’s look at the main types of pet anxiety.
Separation anxiety: According to an AVMA Collections article, “Separation anxiety is one of the most common canine behavior problems and is diagnosed in 20% to 40% of dogs referred to animal behavior practices in North America.”
Noise anxiety: A Dogtime article notes that, “The estimates vary, but somewhere between 5 million and 15 million dogs suffer from noise anxiety severe enough for their owners to seek help.” This can include fireworks, thunderstorms, or even loud trucks rolling down the street.
Each year, more than 10,000 veterinary professionals attend the NAVC Conference, but 2017 will be an entirely new experience for them. They'll arrive to find an exciting, innovative "all-in-one" venue at the Orange County Convention Center in Orlando.
In case you missed it — earlier this year, a MarketsAndMarkets.com report revealed that, "The global veterinary diagnostics market is estimated to grow at a CAGR of 8.6% from 2016 to 2021 to reach USD 6.71 Billion by 2021."
In October 2015, the North American Veterinary Community (NAVC) announced that it had established the Veterinary Innovation Council (VIC) as "a nonprofit 501(c)(6) association with the mission of convening the brightest minds in the profession and industry together to tackle innovation opportunities that lift up all animal health care segments including caregivers, academia, suppliers and consumers."
Categories: The Veterinary Innovation Council