Better Patient Care. Better Business.

April 11th, 2017


FROM THE PUBLISHER

  • Vet-Advantage announces new SoundBytes now available from Zoetis
  • Vet-Advantage Blog Update: How to Be the DSR That's a Veterinary Agent of Change
    Veterinary innovation is happening at a dizzying pace, but if you make the effort, you’ll help veterinary practices embrace positive change... Click Here to Read More.
  • April 2017 Vet-Advantage Calendar — Click Here to View.
  • Price Index Update — Click Here.
  • Quote of the Day

Read Full Stories From the Publisher

COMPANION

  • Survey: Millennials largest generation segment of pet owners
  • Veterinary Medical Association Executives, PHP partner to offer forward booking program
  • AAHA names 2017 AAHA-Accredited Practice of the Year
  • Kevin Fick elected chairman of APPA Board of Directors
  • FDA warns pet owners of thyroid hormones in pet food and treats
  • New Jersey veterinary hospital using ultrafiltration
  • Feline exclusive veterinary hospital opening in Boulder
  • Arizona legislators considering bill to encourage rescue of children and pets
  • Is My Practice Healthy? Growing business with existing clients

Read Full Companion Stories

 

LIVESTOCK

  • NIFA announces $2.4 million to relieve veterinary shortages
  • USDA authorizes emergency grazing in areas impacted by wildfires
  • Dairy processor says canceled orders due to new Canadian dairy regulations
  • KFC to end use of antibiotics also used in human medicine in broiler chicken supply
  • Meat snacks gain in popularity

Read Full Livestock Stories

 

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VIC INNO

FROM THE PUBLISHER

Vet-Advantage announces new SoundBytes now available from Zoetis

Vet-Advantage Blog Update: How to Be the DSR That's a Veterinary Agent of Change
Veterinary innovation is happening at a dizzying pace, but if you make the effort, you’ll help veterinary practices embrace positive change... Click Here to Read More.

Vet-Advantage Industry Calendar: April 2017  
Current promotions, conferences, events, important dates and more... Click Here to View. 

Price Index Update
To view the Vet-Advantage Consumer Price Index Online, Click Here.

To download the free app for Apple, Click Here

To download the free app for Droid, Click Here 

Quote of the Week
“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” – John Quincy Adams


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COMPANION

Survey: Millennials largest generation segment of pet owners 
According to APPA’s 2017-2018 National Pet Owners Survey, 68 percent of American households now own a pet, accounting for 84.6 million pet-owning households, up from 79.7 million pet-owning households in 2015, Pet Product NewsThe survey shows a new generation of pet owners contributing to the growth of pet ownership. Gen Y/millennial pet ownership has officially surpassed baby-boomer ownership by three percentage points to now account for 35 percent of all pet owners. “Millennials may be the largest generation segment of pet owners in general, but they also account for more than half of reptile, small animal and saltwater fish owners,” said Vetere. “This is a very passionate, active and connected group, and it’s been very exciting to see the ways in which our industry is working to meet the demands of this powerful demographic.”

Veterinary Medical Association Executives, PHP partner to offer forward booking program
Veterinary Medical Association Executives (VMAE) has collaborated with Partners for Healthy Pets (PHP) on a forward booking program that will have a significant impact on veterinary practices and their patients, according to a release. The Set. Go! Forward Booking Campaign is a nationwide, collective initiative primarily driven through state veterinary medical organizations that focuses on the importance of forward booking, which simply means scheduling all patients’ next appointments before they leave the practice, regardless of the reason for their current visit. This includes medical progress exams and preventive healthcare exams. To create excitement around implementing forward booking in veterinary practices, VMAE has also launched Forward Booking WORKS!, a nationwide testimonial contest for veterinary teams to share how forward booking has benefitted their patients and practices. Beginning April 15, 2017, the contest can be accessed through participating state veterinary medical associations or at the VMAE website, http://www.vmaexecs.org/default.asp?page=ForwardBookingWorks

AAHA names 2017 AAHA-Accredited Practice of the Year
The American Animal Hospital Association awarded the eighth annual AAHA-Accredited Practice of the Year Awards during the AAHA Nashville 2017 Opening Session. Loving Family Animal Hospital of Aurora, Colo., took home first place for the general practice category. Animal Medical Center of the Village of Houston, Texas, was named finalist for the award. “These practices represent high-performing teams that dedicate themselves to practicing the highest standard of veterinary medicine day in and day out. I congratulate them on holding themselves to high standards and for remaining committed to the accreditation process,” said Michael Cavanaugh, DVM, DABVP (Emeritus), AAHA chief executive officer. “Accreditation is at the center of all we do at AAHA. We are proud to call these practices AAHA-accredited veterinary hospitals and hope that many more practices will follow in their footsteps of excellence.”

Kevin Fick elected chairman of APPA Board of Directors
According to Pet Business, Kevin Fick, CEO of Worldwise, was elected chairman of the American Pet Products Association’s (APPA)board of directors for the 2017-2018 term. Fick joined the APPA board in 2013 and has over 17 years of experience in the pet industry. Prior to joining Worldwise, he worked for EK Success and Central Garden and Pet. Chuck Latham of H&C Animal Healthwill serve as secretary/treasurer and Bob Merar, president of Exclusively Pet, is immediate past president.

FDA warns pet owners of thyroid hormones in pet food and treats
The U.S. Food and Drug Administration (FDA) is advising veterinarians, pet owners and the pet food industry to be aware that pet food and treats made with livestock gullets have the potential to contain thyroid tissue and hormones, according to an agency release highlighted by DVM360. Pets that eat food or treats that contain thyroid hormones can develop hyperthyroidism, a usually rare disease in dogs that is typically triggered by thyroid cancer. Continued exposure to excess thyroid hormones can cause damage to the heart and, in some cases, death, the agency says. The FDA is issuing the alert following an investigation by the Center for Veterinary Medicine into three reports of dogs from different households that showed signs of hyperthyroidism. In those cases extensive testing on the three dogs conducted at a reference laboratory showed elevated thyroid hormone in the blood but ruled out thyroid cancer, the release states. Symptoms of hyperthyroidism include excessive thirst and urination, weight loss, increased appetite, restlessness, hyperactivity, elevated heart rate, rapid or labored breathing, vomiting and diarrhea.

New Jersey veterinary hospital using ultrafiltration
According to Veterinary Practice News, a veterinary team at the BluePearl Veterinary Partners hospital in Paramus, N.J., has taken a page right out of human medicine by using ultrafiltration to heal furry patients literally drowning in their own fluids. Ultrafiltration requires a specialized machine and is used to assist patients afflicted with fluid overload, cardiogenic pulmonary edema or diuretic-resistant heart failure. Ultrafiltration uses a special piece of equipment to push water along with some electrolytes from the blood through a filter, relieving congestion as well as clinical signs associated with fluid overload and congestive heart failure. Read more at: http://www.veterinarypracticenews.com/nj-vet-hospital-now-using-ultrafiltration/ 

Feline exclusive veterinary hospital opening in Boulder
Uniquely Cats Veterinary Center opened a state-of-the-art feline exclusive veterinary hospital in Boulder, Colo., according to a release. Currently open for mobile feline veterinary services, the full service hospital, opening July 2017, will feature advanced diagnostic capabilities, dental, surgical and boarding services in a relaxing and homelike feline-friendly environment. "Boulder doesn't currently have a facility that specializes in treating cats," says Dr. Fern Slack, who has been practicing feline-specific veterinary medicine for over 23 years. "At Uniquely Cats Veterinary Center, our approach to feline medicine is based on the unique physiology of the cat; a 'wholistic' combination of Western medicine and complementary therapies, with strong emphasis on carnivore-appropriate nutrition, wellness care and client education. The Boulder area is unique, and we believe the nutritional and educational focus of the practice will resonate with the people of Boulder." Dr. Slack has served two terms on the Board of the American Association of Feline Practitioners (AAFP), and one term as the Chairman of the Practice Guidelines Committee of the AAFP, overseeing the creation and publication of several current standard-of-care feline medicine documents.

Arizona legislators considering bill to encourage rescue of children and pets
According to the Arizona Capitol Times, Arizona senators approved an end-run around the chairman of the House Judiciary Committee in a bid to encourage people to rescue children and pets. HB2494, approved on a 20-7 margin, says there is no civil liability when people smash out a window or otherwise force their way into a vehicle if there is a “good faith belief that the minor or confined domestic animal is in imminent danger or suffering physical injury or death unless… removed from the motor vehicle.” The measure also outlines procedures that would-be rescuers must follow to get that immunity. Read more at http://azcapitoltimes.com/news/2017/04/05/lawmakers-bypass-committee-chairman-to-approve-bill-encouraging-rescue-of-children-pets/ 

What’s New From Is My Practice Healthy? Growing business with existing clients
A veterinary practice’s biggest opportunity to grow is in optimizing services with existing clients. Think about the opportunity. A veterinary practice knows their name, address, phone, animal names, and their past needs and history. Consider what a veterinary practice knows about clients that might become new clients: nothing. Which group do you believe presents a better opportunity for growing a business? Read more at: http://ismypracticehealthy.com/blog/single/grow-your-business-with-existing-clients 

 

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LIVESTOCK

NIFA announces $2.4 million to relieve veterinary shortages  
The U.S. Department of Agriculture’s (USDA) National Institute of Food and Agriculture (NIFA) announced $2.4 million in available funding to relieve veterinarian shortage situations and support veterinary services. Funding is made through NIFA’s Veterinary Services Grant Program (VSGP), authorized by the 2014 Farm Bill. “Veterinarians play significant roles in assuring animal health and wellbeing, food safety and security, public health, and producer profitability, especially in rural areas of the country where most livestock production occurs,” said NIFA Director Sonny Ramaswamy. “VSGP supports education and extension activities that will help veterinarians, veterinary students, veterinary technicians, and veterinary technician students gain specialized skills and provide practices with additional resources.”

USDA authorizes emergency grazing in areas impacted by wildfires
The U.S. Department of Agriculture (USDA), acting in response to a directive from President Donald J. Trump, authorized emergency grazing on Conservation Reserve Program (CRP) lands located in Kansas, Oklahoma, and Texas -- the three states which were most heavily impacted by ongoing wildfires which began on March 6, 2017, according to a release. USDA Acting Deputy Secretary Michael L. Young issued a memorandum authorizing the emergency grazing of cattle by ranchers, who are facing the ruination of their herds due to lack of sufficient grazing land. The authorization is pursuant to appropriate restrictions and conservation measures, which can be found in the Acting Deputy Secretary's memorandum.

Dairy processor says canceled orders due to new Canadian dairy regulations
Butter maker Grassland Dairy Products, Inc. is ending milk contracts with at least 75 Wisconsin dairy farms later this spring, according to a release highlighted by AgriMarketing. The Greenwood-based dairy plant says the decision was prompted by a substantial loss of ultra-filtered milk exports after new Canadian dairy regulations took effect in March. "The Canadian government's decision had a far-reaching impact on Grassland and its patrons, and this will have an impact on other companies," said Goedhart Westers, who serves as the company's business development executive. "This was a difficult decision and made with the utmost respect for the hard-working dairy farmers." Westers says the decision impacts over a million pounds of milk daily. Last fall, Governor Scott Walker penned an editorial stating that the Province of Ontario instituted a new pricing policy designed to discourage U.S. exports of ultra-filtered milk; and that Grassland Dairy's ultra-filtered milk sales fell by 50 percent in volume from the previous year.

KFC to end use of antibiotics also used in human medicine in broiler chicken supply
According to WattAgNet, KFC has pledged to end the use of antibiotics also used in human medicine in its broiler chicken supply for U.S. restaurants by the end of 2018. “We’re constantly working to meet the changing preferences of our customers, while ensuring we deliver on the value they expect from KFC. Offering chicken raised without medically important antibiotics is the next step in that journey,” Kevin Hochman, president and chief concept officer for KFC U.S., said in a press release. KFC, a subsidiary of Yum! Brands, had long been under pressure to adopt a more strict policy concerning antibiotic use in its broiler supply.

Meat snacks gain in popularity
According to MEAT+POULTRY, consumer insights firm, The Nielsen Co., recently reported sales of meat snacks are reshaping the salty snack category while growth of chips and pretzels have been lackluster in the past year. With annual sales of over $7.2 billion, potato chips posted dollar growth of 1.7 percent and pretzels lost .5 percent last year while meat snacks showed compound annual sales growth of over 7 percent for each of the past four years. Split into two segments — jerky and sticks — meat snacks as a whole represent a $2.8 billion category. Each segment contributes to about half of total sales. However, jerky had a strong recent year with sales growth at almost 7 percent while meat sticks were flat after ups and downs for the previous three years.

 

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SALES

Pat Malone’s sales tip of the week

Stalls, resistance & commitments  — Effective leaders know when and how to gain commitments as well as how to manage resistance and stalls.

Patrick Malone is a Business Advisor and Leadership Mentor and can be reached at 706 835 1308 or ptm4936@gmail.com

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