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March 7th, 2017



  • NAVC launches Today’s Veterinary Business
  • Dechra Veterinary Products enters into an Exclusive North American Sales and Marketing Partnership with Kane Biotech for Patented Dental and Dermatology Technology
  • Pet obesity rate continues to climb
  • VIC weighs in on AVMA’s telemedicine report
  • AVMA applauds bill to increase access to veterinary care in underserved areas
  • KC Animal Health Investment Forum applications now open
  • Zoetis expands K-9 Courage Program
  • Midmark announces awards for top Animal Health division representatives for 2016
  • Petco to open 12 new stores
  • What’s New From Is My Practice Healthy? How important is reliability?

Read Full Companion Stories


  • Bird flu hits Tennessee chicken farm
  • New app IDs, monitors cows
  • Expert: Drought conditions lowest in more than six years
  • Boston Market to serve antibiotic-free chicken products
  • NPPC supports Trump’s order to rescind or rewrite WOTUS rule

Read Full Livestock Stories

Products to watch

  • Norbrook adds 500 mL bottle to Enroflox 100 (enrofloxacin) injectable for beef and swine

Read Full Product Stories



Compendium Updates

  • Small Animal Compendium Veterinary Library weekly updates  Click Here
  • Large Animal Compendium Veterinary Library weekly updates  Click Here
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Rimadyl 20th Anniversary


Vet-Advantage Blog Update: Bordetella and CIV: Let’s Turn Our Attention to Infectious Diseases in Boarding Facilities
Some veterinary practices may consider respiratory infections “no big deal,” but DSRs can shine a light on managing this very real threat...Read More.

March 2017 Vet-Advantage Calendar
Current promotions, conferences, events, important dates and more... Click Here to View.

Price Index Update

Quote of the Week

Sometimes the questions are complicated and the answers are simple.” – Dr. Suess


— Click Here to go Back to Headlines.


NAVC launches Today’s Veterinary Business
The North American Veterinary Community (NAVC) announced the launch of Today’s Veterinary Business, an official publication of the NAVC. Today’s Veterinary Business is the only publication focused solely on the business side of the veterinary practice. The target audience is practice owning veterinarians, practice managers and corporate veterinary personnel. Today’s Veterinary Business will provide information and resources designed to help veterinarians and office managers improve the financial performance of the practice, allowing them to increase the level of care provided to pets. “Given our experience with Veterinary Advantage, which became a part of the NAVC in January, we had a clear understanding of the need at the practice level for a dedicated financial publication,” said Tom Bohn, CAE, Chief Executive Officer of the NAVC. “We are very excited about the potential of Today’s Veterinary Business and feel it is a perfect fit in our mission of providing world-class continuing professional development for the global veterinary healthcare community.”

Dechra Veterinary Products enters into an Exclusive North American Sales and Marketing Partnership with Kane Biotech for Patented Dental and Dermatology Technology
Dechra Veterinary Products is pleased to announce a North American partnership with Kane Biotech, a Canadian based technology company engaged in the development of products that prevent and remove microbial biofilms. The initial joint project will be the development and launch of a premium line of veterinary exclusive oral health products designed to fight plaque and tartar utilizing Kane’s patented and patent-pending biofilm and mineral chelation technology. In addition to the dental applications, Dechra and Kane will further partner to develop new dermatological therapies employing this patented and patent-pending biofilm technology and dispersin-B, another patented molecule. The Kane oral health product range is currently being sold under the brand StrixNB. Dechra expects to transition these dental products under a new Dechra tradename over the coming months and product will be available for veterinarians to purchase through select veterinary distributors shortly thereafter. Click Here for the Press Release.

Pet obesity rate continues to climb
Pet obesity in the U.S. continued to steadily increase in 2016, affecting nearly 59 percent of cats and 54 percent of dogs, according to the Association for Pet Obesity Prevention (APOP) and reported by dvm360. During the ninth annual survey, APOP also found that pet owners and veterinary professionals disagreed on key pet food issues such as the benefits of corn and grains, the value of raw and organic diets, and the best sources of pet nutritional advice. “Obesity continues to be the greatest health threat to dogs and cats,” says APOP founder Ernie Ward, DVM, in an APOP release. “Obesity is a disease that kills millions of pets prematurely, creates immeasurable pain and suffering and costs pet owners tens of millions of dollars in avoidable medical costs.” In the October 2016 clinical survey, 53.9 percent of dogs and 58.9 percent of cats were classified as overweight (body condition score [BCS] 4) or obese (BCS 5) by their veterinary healthcare professional. That means an estimated 41.9 million dogs and 50.5 million cats are too heavy, based on 2016 pet population projections provided by the American Pet Products Association. In 2015, APOP found that 53.8 percent of dogs and 58.2 percent were overweight or obese.

VIC weighs in on AVMA’s telemedicine report
The Veterinary Innovation Council Board of Directors has responded to the AVMA’s Telemedicine Report with a letter and is encouraging other industry responses as well. “There is growing excitement throughout the animal health industry for the potential of telemedicine tools to assist veterinary teams in delivering high quality healthcare to America’s pets and veterinary patients of all species,” the VIC Board of Directors wrote. The Veterinary Innovation Council (VIC) is conducting a series of telehealth pilots to guide the profession and industry in moving forward with these powerful tools. In the letter, the VIC emphasized that they do not believe veterinary medicine should wait the twenty years it took for human medicine to embrace the benefits of telemedicine. “Ultimately, organized veterinary medicine must place more confidence in veterinarians to use their judgment about which tools work best in each situation with a patient,” they wrote. Read the full response at http://navc.com/download/VIC_Letter.pdf. Read AVMA’s report at: http://navc.com/download/AVMA_Telemedicine_Report_2016.pdf 

AVMA applauds bill to increase access to veterinary care in underserved areas
The AVMA welcomed the introduction of S. 487, the Veterinary Medicine Loan Repayment Program Enhancement Act (VMLRPEA), by Senators Mike Crapo (R-Idaho) and Debbie Stabenow (D-Mich.), according to a post on the association’s website. This bill will increase funding available for grants through the Veterinary Medicine Loan Repayment Program (VMLRP), which implements loan forgiveness for veterinarians who commit to serving in federally designated veterinary shortage areas. Representatives Adrian Smith (R-Neb.) and Ron Kind (D-Wis.) introduced companion legislation, H.R. 1268, in the U.S. House of Representatives. “The VMLRP is a win-win for veterinarians and rural economies because it provides loan relief while also helping alleviate veterinary shortages in areas that lack adequate access to veterinary services for livestock animals,” said AVMA President Dr. Tom Meyer. “Unfortunately, the heavy tax applied to VMLRP awards decreases the number of awards that can be made and the number of rural communities that can benefit from increased services. We're grateful our leaders in Congress are again supporting legislation to remove this tax and maximize the effectiveness of the VMLRP. The AVMA played a key role in implementing the VMLRP and will continue our strong support of the VMLRPEA during 2017.”

KC Animal Health Investment Forum applications now open
Applications are now open for the 2017 KC Animal Health Investment Forum. The KC Animal Health Investment Forum provides a unique opportunity for venture capital funds, investment firms and animal health companies to hear from emerging companies with the newest technology. The KC Animal Health Investment Forum offers one of the only opportunities in the world for early stage companies in the animal health sector to present their vision and business plan to potential investors. Companies presenting at the Forum have raised over $183 million. Several have also received licensing agreements or distribution contracts. Please contact Kimberly Young with any questions. For more information, visit: http://kcanimalhealth.thinkkc.com/events/investment-forum 

Zoetis expands K-9 Courage Program
According to a Veterinary Practice News report, Zoetis has announced the expansion of its K-9 Courage Program to support two American Humane initiatives benefiting military dogs and service dogs that assist veterans: The Wags4Patriots program, which helps provide service dogs for veterans who suffer from Post-Traumatic Stress (PTS); and The Emergency Veterinary Grants for Military Dogs program, which awards financial grants to provide emergency treatment to retired military dogs in need. The Zoetis K-9 Courage Program, which provides healthcare assistance to retired police and military dogs, launched in March 2015 in partnership with the Sage Foundation for Dogs Who Serve and the National Police Dog Foundation.

Midmark announces awards for top Animal Health division representatives for 2016
Midmark Corporation sales representatives and managers recently gathered in San Antonio, Texas, for an annual national sales meeting to recognize the team’s achievements, share industry trends and discuss new solutions for customer needs. The following awards were presented to Midmark’s top Animal Health division representatives for 2016: Ryan Stewart – “Top Dog”  Sales Representative of the Year; Sandi Ward –  Blue Vase award for effort and commitment to exceed expectations; Ted Hoelscher –  Achievement in Sales – Veterinary Dentistry Promotion.

Petco to open 12 new stores
According to Pet Product News, Petco announced it will open 12 new Petco stores and relocate one store in Ohio during the month of March. Petco stores provide a one-stop shopping experience where pet parents can purchase anything from pet food to toys and apparel, while addressing the holistic health needs of pets via the grooming salon, dog training area and in-store Vetco clinics, say company officials. Each new and remodeled store will offer pet parents and their pets dog training areas, adoption centers and grooming salons. The stores will continue to offer a wide selection of branded products as well as private label offerings sold only at Petco, including the Trolls, Dr. Seuss and Star Wars Pet Fan Collections.

What’s New From Is My Practice Healthy? How important is reliability?
ATT and many other companies are constantly selling their reliability. In the world of phone service, few things are more frustrating to customers than for them to purchase cell service only to have repeated phone outages or areas where they have no service.  That’s a bit like paying for dessert with dinner and not ever getting to enjoy it. With veterinary services, reliability is very important as well, but it may be defined slightly differently. If a veterinary practice wants to establish loyalty with clients, establishing trust with them that the practice will be there in their time of need is of utmost importance. If they try to contact the practice, and no one is available, or if the practice does not get back to them in a timely manner, clients will have little regard for the reliability that the practice provides, because they expected more.  Read more at: http://ismypracticehealthy.com/blog/single/how-important-is-reliability 

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Bird flu hits Tennessee chicken farm
According to the Wall Street Journal, the first case of highly pathogenic avian influenza to strike a commercial poultry flock in more than a year has been found on a Tennessee chicken farm affiliated with Tyson Foods Inc., government and company officials confirmed Sunday. The flock of about 73,500 birds, which had been used for breeding, was being destroyed to prevent the disease from spreading further, U.S. Department of Agriculture officials said in a statement Sunday. The investigations began after the Tennessee Department of Agriculture on Friday was notified of higher-than-normal deaths at the Lincoln County, Tenn., farm, which produced chickens under a contract with Tyson, officials said. None of the affected chickens will enter the food supply, according to the USDA.

New app IDs, monitors cows
According to a Dairy Herd Management report, a new app from Dairymaster, the MooMonitor+, allows farmers to find cows that need attention anywhere and anytime. The app is available for both Apple and Android phones. Coupled with Dairymaster’s MooMonitor+ collar, the app gives a very visual, easy-to-read update to detect cows in heat, ill or simply not thriving. When the system detects a sick cow, it sends an immediate notification to your cell phone. Veterinarians and AI technicians can also be given access via cell phone.

Expert: Drought conditions lowest in more than six years
According to a Feedstuffs report, U.S. Department of Agriculture chief economist Dr. Robert Johansson reported last week that extreme to exceptional (D3 to D4) drought conditions in the U.S. have fallen to their lowest point in more than six years. Nowhere is that change more dramatic than in California, he said. The Feb. 21 “Drought Monitor” for California noted the disappearance of D3/D4 conditions from California. At the California drought’s peak from August to October 2014, that level was nearly 82%. As recently as early-December 2016, coverage of D3/D4 in California still stood at 43%. While economic impacts of the California drought are difficult to calculate, Johansson noted that University of California researchers estimate that the drought in 2016 alone resulted in a $247 million loss in farm-gate revenues and 1,815 full-time and part-time jobs.

Boston Market to serve antibiotic-free chicken products
According to MEAT+POULTRY, Boston Market announced the company’s commitment to serving 100 percent antibiotic-free chicken products. Boston Market operates restaurants in 462 locations in the United States. Under the company’s “Quality Guarantee,” Boston Market restaurants will serve all-natural and fresh, never frozen rotisserie chickens that are: US-farm raised, without added hormones or steroids, 100 percent antibiotic-free, MSG free, and gluten free. The company expects 75 percent of all Boston Market rotisserie chickens will be raised without the use of antibiotics as early as July of 2017, while 100 percent of the whole chickens will be antibiotic-free by the end of the first quarter in 2018.

NPPC supports Trump’s order to rescind or rewrite WOTUS rule
According to a report in National Hog Farmer, the National Pork Producers Council (NPPC) applauded an executive order issued by President Trump that began the process of rescinding or rewriting a controversial Clean Water Act regulation that would have given the government broad jurisdiction over land and water. The order directs the U.S. Environmental Protection Agency and the U.S. Army Corps of Engineers to conduct a formal review of the Waters of the United States (WOTUS) rule, which took effect Aug. 28, 2015, and ostensibly was implemented to clarify the agency’s authority over various waters. That jurisdiction – based on several U.S. Supreme Court decisions – had included “navigable” waters and waters with a significant hydrologic connection to navigable waters. But the regulation broadened that to include, among other water bodies, upstream waters and intermittent and ephemeral streams such as the kind farmers use for drainage and irrigation, the report said. It also covered lands adjacent to such waters. “America’s pork producers are very pleased that the president ordered EPA and the Corps of Engineers to repeal or rewrite this ill-conceived, overbroad regulation,” said NPPC President John Weber, a pork producer from Dysart, Iowa. “The WOTUS rule was a dramatic government overreach and an unprecedented expansion of federal jurisdiction and control over private lands.”

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Products to watch

Norbrook adds 500 mL bottle to Enroflox 100 (enrofloxacin) injectable for beef and swine
Norbrook Laboratories, Ltd. announced the addition of a new 500 mL bottle of their FDA approved Enroflox 100 (enrofloxacin) for the single day, single-dose treatment of bovine respiratory disease (BRD) associated with Mannheimia haemolytica, Pasteurella multocida, Histophilus somni and Mycoplasma bovis in beef and non-lactating dairy cattle. Containing the same active ingredient and dosing regimen as Baytril 100 (enrofloxacin) in beef and non-lactating dairy cattle, Enroflox 100, is also approved for the control of BRD in beef and non-lactating dairy cattle at high risk of developing BRD associated with haemolytica, P. multocida, H. somni and M. bovis. In swine, Enroflox 100 is approved for the treatment and control of Swine Respiratory Disease (SRD) associated with Actinobacillus pleuropneumoniae, Pasteurella multocida, Haemophilus parasuis and Streptococcus suis.

Click Here to go Back to Headlines.


Pat Malone’s sales tip of the week

Consensus: Leadership by consensus isn’t.

Patrick Malone is a Business Advisor and Leadership Mentor and can be reached at 706 835 1308 or ptm4936@gmail.com.


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