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October 17th, 2017


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COMPANION

  • NAVC announces repositioning of official journal: Today’s Veterinary Nurse
  • Aratana Therapeutics launches ENTYCE® (capromorelin oral solution) 
  • NAVTA announces support, sponsorship of Veterinary Nurse Initiative by industry partners
  • Petco expands veterinary services in store
  • Report: Veterinary software market expected to reach $696 million by 2025
  • AAVMC: Number of applicants to member veterinary medical colleges rises
  • Veterinary workers considering a professional union 
  • Tech company developing smart collar for dogs

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LIVESTOCK

  • K State to offer animal disease response training sessions
  • Bayer Zelnate Training Winners Announced 
  • Zoetis launches BRD-Solutions.com
  • San Francisco first U.S. city to require grocers report use of antibiotics in meat and poultry
  • AABP offers new conference for recent veterinary graduates
  • World Pork Expo attract more than 68,000
  • Boehringer Ingelheim recognizes three dairy producers for their judicious use of antibiotics

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Quote of the Week

“A mind that is stretched by a new experience can never go back to its old dimensions.”  Oliver Wendell Holmes, Jr.

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COMPANION

NAVC announces repositioning of official journal: Today’s Veterinary Nurse
The North American Veterinary Community (NAVC) announced plans to introduce Today’s Veterinary Nurse, an official publication of the NAVC, in support of the Veterinary Nurse Initiative Coalition led by the National Association of Veterinary Technicians in America (NAVTA). The Coalition is pursuing legislative amendments in all 50 states to establish credentialing of Registered Veterinary Nurses (RVN), to elevate both the standard and perception of the profession’s invaluable veterinary technicians. Endorsing these efforts, the NAVC will reposition Today’s Veterinary Technician as Today’s Veterinary Nurse with the same high quality, peer-reviewed educational content that has been its hallmark. The journal will be published on a quarterly basis beginning in Winter 2018 and will be supplemented with an increased emphasis on digital communications and a continuous supply of educational content throughout the year. “The NAVC fully supports a single credential for veterinary nurses nationwide and we believe it will improve the level of patient care, reduce pet owners’ confusion and lead to an improved public perception for the great work these individuals are doing on a daily basis,” said Tom Bohn, CAE, Chief Executive Officer of the NAVC.

Aratana Therapeutics launches ENTYCE® (capromorelin oral solution)
Aratana Therapeutics, Inc., announced the company is making ENTYCE® (capromorelin oral solution) commercially available to veterinarians in the United States for appetite stimulation in dogs. ENTYCE is the only therapeutic approved by the U.S. Food and Drug Administration to safely and effectively stimulate appetite in dogs, according to a release. ENTYCE is a first-in-class ghrelin receptor agonist that works by mimicking the effect of ghrelin, the hunger hormone. Like naturally occurring ghrelin, ENTYCE binds to specific receptors in the hypothalamus and affects signaling to cause the feeling of hunger. "We know improper food intake inhibits the overall health of the dog and has a negative impact on a dog's quality of life. Nutrition is so imperative, veterinarians and pet owners often use appetite as a fifth vital sign and go to great lengths to address inappetence," said Ernst Heinen, DVM, PhD, Chief Development Officer of Aratana Therapeutics. "Entyce was developed specifically to stimulate appetite and provides the first therapeutic based on the natural physiology of appetite."

NAVTA announces support, sponsorship of Veterinary Nurse Initiative by industry partners
The National Association of Veterinary Technicians in America (NAVTA) announced the support and major sponsorship of the Veterinary Nurse Initiative (VNI) by three key industry partners: Banfield Pet Hospital, Royal Canin USA and BluePearl Veterinary Partners. The Veterinary Nurse Initiative Coalition is actively pursuing legislative amendments in all 50 states to establish the name and credentialing of Registered Veterinary Nurses (RVN), according to a release. The VNI is committed to unifying the credentialing of Registered Veterinary Nurses and elevating this critical profession in the eyes of pet owners and the veterinary profession at large. Banfield Pet Hospital, BluePearl Veterinary Partners and Royal Canin USA are all members of the Mars Inc. family.

Petco expands veterinary services in store
Petco announced the expansion of its pet services offerings to include a full suite of in-store veterinary care and wellness services. In addition to on-site grooming and training, and vaccination and wellness clinics already offered in more than 1,500 Petco stores across the U.S., Puerto Rico and Mexico, the company's first veterinary hospital, operated by THRIVE Affordable Vet Care, opened inside a brand new store in Aldine, Texas last week. Specializing in thorough, routine and high-quality care, Thrive hospitals offer $10 exams, making veterinary care accessible to more pet parents, according to a release.

Report: Veterinary software market expected to reach $696 million by 2025
The global veterinary software market is expected to reach USD 696.0 million by 2025, growing at a CAGR of 8.9%, according to a new report by Grand View Research, Inc. Increase in prevalence of zoonotic diseases is a key market driver for the growth of this market. Rising prevalence has triggered the demand for animal health diagnostics & monitoring services, which is expected to drive the market growth over the forecast period. The growing adoption of integrated software systems for diagnostics & treatment is anticipated to fuel the growth over the following years. Pet health information systems that enable real-time analysis of prevalence of diseases will help researchers develop therapeutics. The incorporation of these solutions in laboratories is another growth propeller for veterinary reference laboratories.

AAVMC: Number of applicants to member veterinary medical colleges rises
The number of applicants applying to member institutions through the Veterinary Medical College Application Service (VMCAS) has risen six percent over last year, according to preliminary data. So far, 7,498 individuals have applied to attend veterinary medical college through VMCAS. The total number of applications submitted was 36,554, which rose seven percent over last year. Each applicant applied to an average of 4.88 institutions, which also increased.

Veterinary workers considering a professional union
According to a JAVMA News article, preparations for a national union organizing campaign within the veterinary profession have started to take shape this year. The fledgling National Veterinary Professionals Union began quietly coordinating efforts among primarily small animal clinics this past summer in the hopes of eventually holding union elections. Union steering committee members say they want to stem the tide of veterinary technicians and others "leaving the profession in droves" because of low pay and lack of professional recognition. But some leaders in the profession contend unionizing doesn't necessarily guarantee better pay and benefits for employees or improved patient care and may drive up prices for clients. Organizers say they're not limiting their efforts to credentialed veterinary technicians but also hope to include associate veterinarians as well as assistants and other unlicensed assistive personnel. Read more at: https://www.avma.org/News/JAVMANews/Pages/171101a.aspx

Tech company developing smart collar for dogs
According to a recent Tech Crunch article, Waggit, a smart collar for dogs, aims to help improve your pup’s quality of life and help humans better care for their dog companions. Like other smart dog collars, Waggit offers tracking, but its core value proposition is health. The collar learns your pup’s baseline and then tracks things like changes in vitals, body position (if your dog suddenly starts sleeping on its right side versus its left side) and sleep quality. Changes in those areas could signal pain, injury or sickness. Waggit also tracks your pup’s temperature. The product, which has been in beta since June of this year, is on the necks of 50 dogs right now. Waggit is now accepting public orders, and the first units will arrive in November. Waggit retails for $249 plus a $4.95/month fee for cellular service.

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LIVESTOCK

K State to offer animal disease response training sessions
According to the High Plains Journal, a Kansas State University center is helping emergency responders learn how to cope with an agricultural emergency involving a high-consequence animal disease outbreak. The National Agricultural Biosecurity Center will offer three opportunities for animal disease response training in southwest Kansas later this month. One-day sessions are slated for 8 a.m. to 5 p.m. Oct. 24 in Cimarron, Oct. 25 in Liberal and Oct. 26 in Leoti. Location details and registration information are available at k-state.edu/nabc/adrts/swkrhsc.html. Center staff members have offered four animal disease response training, or ADRT, sessions in northeast Kansas and six in Nebraska in the last two years in an effort to help emergency personnel such as law enforcement, public health officials, firefighters, veterinarians and others understand their potential role, best practices and safety issues associated with response an animal disease emergency. The training emphasizes the degree of coordination between agencies that an animal disease outbreak would require.

Bayer Zelnate Training Winners Announced
Bayer is pleased to announce the drawing winners of the Zelnate training initiative (part 1 of 2 trainings focused on BRD and treatments for BRD from Bayer so far this year). There were 40 opportunities for distributor sales reps to win: 2 reps won a $250 e-card, 2 reps won a $100 e-card, and 36 reps won a $50 e-card. Congratulations to all the winners! Click here to see the list of winners for the Bayer Zelnate (part 1) training.

Zoetis launches BRD-Solutions.com
According to The Cattle Site, Zoetis recently launched BRD-Solutions.com, a comprehensive resource for managing against bovine respiratory disease, that causes up to 70% of deaths in feedlots and 89% of deaths in stocker operations. This interactive website provides producers, and their veterinarians, with information on: BRD education to help better understand strategies to combat this complex disease; Solutions that can help optimize cattle health and well-being; Good antibiotic stewardship; Disease management insights from veterinarians and producers. “BRD is already complicated, and our goal is to make a solution feel simple,” said Shawn Blood, DVM, Beef Strategic Technical Services at Zoetis. “When we talk about BRD Solutions, the solution is not necessarily just a product. It may be a product, multiple products, services or just good management practices. As BRD continues to be a costly threat to the health and well-being of cattle, costing the cattle industry around $1 billion each year, applying customizable BRD Solutions can help producers and veterinarians meet the needs of their operation to better manage BRD.”

San Francisco first U.S. city to require grocers report use of antibiotics in meat and poultry
According to Dairy Herd Management, San Francisco has become the first U.S. city to require grocers with 25 stores or more to report annually the use of antibiotics in the raw meat and poultry they sell. The San Francisco Board of Supervisors unanimously approved the ordinance which will take effect in April of 2018, and it could affect 120 stores. According to the law firm Shook Hardy & Bacon LLP, grocers’ annual reports to the state’s Department of the Environment must include the purposes for which the antibiotics were used, the number of animals raised, the total volume of antibiotics given and whether their use was “medically important.” The ordinance could impose fines of up to $1,000 per day for violators.

AABP offers new conference for recent veterinary graduates
The American Association of Bovine Practitioners (AABP) announced it is offering recent graduates (those who have graduated veterinary school between 2010 and 2017) the opportunity to attend a veterinary conference that will offer cutting-edge clinical skills and practice management information. The 2018 AABP Recent Graduate Conference, “Kick It Up A Notch, Take Your Career to the Next Level” will be held Feb. 9-10 at the Hyatt Regency at the Arch in St. Louis, Mo., and is limited to 300 attendees. "The AABP wants to continue to explore ways to offer new member services,” explains AABP Executive Vice President Dr. K. Fred Gingrich, II, “and a major focus is to offer services of interest to our recent graduate members. Offering a conference targeted to recent graduates who may not have the opportunity to attend our annual conference helps us to achieve our continuing education mission and outreach to AABP members." This two-day session will be packed with 14.5 hours of continuing education. View the 2018 Recent Graduate Conference program schedule online at http://aabp.org/Recent_Grad/schedule.asp.

World Pork Expo attract more than 68,000
According to the Wisconsin Ag Connection, organizers of the World Dairy Expo say over 68,700 people from 97 countries came through the gates during the five-day event at the Alliant Energy Center. That was about 5,800 less than last year's total count, which brought in a huge crowd for the show's golden anniversary in 2016. Visitors from Canada, China, Mexico, Brazil and Japan represented the top five nations with the most attendees, respectively. This year, a record 884 companies featured their products and services in the trade show areas. In the dairy barns, 1,722 exhibitors from 40 states and seven Canadian provinces checked in 2,356 head of dairy cattle this year.

Boehringer Ingelheim recognizes three dairy producers for their judicious use of antibiotics
Boehringer Ingelheim recognized three dairy producers who demonstrated their commitment to the well-being of animals, consumers and the industry with the judicious use of antibiotics in their Producers for Progress recognition program, according to a release. Megan Hickey of Prairieland Dairy in Firth, Nebraska, was chosen as the grand prize winner out of nearly 200 applicants. “As an industry, we need to do things better because our consumers are demanding it,” said Hickey. “If we don't listen to what consumers want, then we're not going to have a market for our product. We have to focus on preventive medicine and health.” The first-place winner, Becky Czarnezki of Miltrim Farms Inc. in Athens, Wisconsin, explained that her operation focuses on prevention to help reduce their antibiotic use. “Prevention is key,” she said. “We focus on finding the cause of illnesses in our cows to prevent them from happening.” Emily Gigandet of Envision Dairy LLC in Amsterdam, New York, is the second-place winner. 

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Pat Malone’s sales tip of the week

Happiness - "No one is in charge of your success and happiness except you."

Patrick Malone is a Business Advisor and Leadership Mentor and can be reached at 706 835 1308 or [email protected]

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