Distributors can expect a seamless transition as Midmark Corp. integrates the VSSI Inc. product line into its veterinary equipment portfolio. Midmark acquired Carthage, Mo.-based VSSI in November.
VSSI is a provider of surgical tables and tubs, lift equipment, containment systems and more, says Jamie Renner, senior market manager, Midmark Animal Health. Containment systems include modular cage units or bank cages, kennel runs, and modular or luxury cat condos. Its containment configurations are designed for pre-surgical patient holding, as well as long-term boarding.
The acquisition means that Midmark will be able to offer cabinetry, exam and treatment tables and tubs, patient monitors, dental delivery and digital X-ray systems, and clinician and client seating – in addition to VSSI’s product line.
“By consolidating two leading suppliers of veterinary equipment and technologies, we will be able to simplify the planning and purchasing/ordering process for our customers and dealer partners, while giving the market a trusted leader to turn to for veterinary practice solutions,” says Renner. “The acquisition and integration of VSSI’s product platform allows Midmark to bring early-stage design and planning expertise, along with truly integrated, built-in equipment solutions, to the animal health practice.
“VSSI has a very unique location, within sustainable underground limestone mines in Carthage,” he continues. “The seamless, nearly undetectable welds achieved by the craftsmen who are part of the team are astounding.”
The VSSI office and manufacturing will remain in Carthage. Any operational changes will be reviewed and determined during integration, says Renner, adding, “We expect a seamless transition, as we sell through many of the same distribution channels.”
For dealer representatives, the combination of Midmark and VSSI represents gained efficiencies, says Chris Grenier, senior director, Animal Health Products and Services, Midmark. “It is easier to contact one manufacturer representative for purposes of consulting, presenting, quoting, contracting, stocking, delivering, setup and installing.”
In addition, the acquisition supports a distribution-focused model, he adds. “This will help decrease lost business to manufacturers that sell direct. By making the offer more appealing to the customer, distribution will more effectively combat direct sales models and thus increase revenue potential.”
John Baumann, president and CEO of Midmark was quoted as saying, “Pursuing this partnership was a clear decision for Midmark. Veterinary professionals have to balance the health of their patients with the health of their business. Because of this, we have made it our mission to do all that we can to assist them by offering resources to help simplify their work, including innovative products and continuing education opportunities.
“Together, we will be able to leverage each other’s strengths and our newly expanded product breadth to grow our businesses, while providing great value to the animal health market. We are very excited and welcome the teammates at VSSI to our Midmark family. There is a bright future ahead of us.”