The Conversation About Rising Costs

By: Mark Thill
February, 2017

Advances in veterinary medicine are terrific. “Veterinarians have a greater ability to treat and save sick animals now more than ever before,” says Healthy Paws Pet Insurance in its recent report, Cost of Pet Care: 2016. “[W]e’re seeing cutting-edge procedures and treatments – MRIs, flu shots, melanoma cancer vaccines, laser surgery, robotic surgeries, hip and knee replacements, and ultrasounds, as well as alternative medicine like acupuncture and hydrotherapy – all becoming more widely available to pets nationwide.”

Categories: Editor's Note, Companion February 2017

Product Announcements February 2017

By: Vet-Advantage
February, 2017

Virox Animal Health™ introduces Rescue™ Ready to Use Liquids and Ready to Use Wipes

Categories: Product Announcements

News - February 2017

By: Vet-Advantage
February, 2017

Scott Line, DVM, named Editor-in-Chief of The Merck Veterinary Manual

Categories: News, Companion February 2017

Why Attend WVC 2017?

By: Vet-Advantage
February, 2017

Passion meets education at the WVC 89th Annual Conference, March 5-9, in Las Vegas. Following are WVC’s Top 10 reasons to attend this five-day educational event. 

  1. Create your own learning experience. With over 1,000 CE hours available, across varying topic areas, attendees are in control of the educational experience at WVC’s 89th Annual Conference. Courses and sessions run the gamut of arsenal-ready education from small animal, equine, veterinary technician, practice management, food animal, and avian and exotics. 
  1. Network with industry professionals. Where else can you meet 15,000 participants in one place, in a collaborative and motivating environment over five days? The 2016 Annual Conference saw its highest participant numbers yet and we are preparing for even more participants in 2017.
  1. Enjoy the entertainment capital of the world. Las Vegas has something for everyone and it’s all accessible from the Conference. Enjoy hiking at Red Rock Canyon or experience a Culinary Walking tour. Shop till you drop at the Premium Outlets or take a swing at Topgolf. Explore fine dining and unique restaurant experiences as well as world-class entertainment. With so many options, you and your family will have an amazing experience inside and outside the Conference.
  1. Top-notch talent. Boehringer Ingelheim presents this year’s general session: National Geographic photographer Joel Sartore, discussing his ongoing life’s work to create the Photo Ark – a photographic showcase of over 6,000 species, with more to come. Join us for Hill’s Comedy Night, featuring comedian Kathleen Madigan, whose career spans over 25 years making us laugh. Merck’s Concert at House of Blues with multi-platinum country music star Gary Allan rounds out the headlining talent. And the best part: It’s all included in Conference registration.
  1. Hands-on labs and workshops. Optional courses offer unique learning opportunities at WVC’s state-of-the-art facility, Oquendo Center. Here veterinarians can learn the latest techniques to take back to their practice and use immediately.
  1. Still the best CE. For over 88 years, WVC has provided high-quality continuing education led by industry-renowned instructors. Rest assured, any course format from Late night learning, Symposia or Breakfast Workshops is crafted to match a variety of learning levels, styles
    and environments.
  1. Passion meets education. Bring your passion and we’ll supply the education. We aim to connect, inspire and fuel your passion for animal healthcare over this comprehensive five-day educational event.
  1. Stay connected and keep the conversation going. Keep the conversation going through Connections by reaching out to the people you meet and sharing the knowledge you gain. Connections is WVC’s free online global community where you can exchange, discuss and build on the information you learned at Conference while expanding your networking circle. 
  1. Attend the largest Exhibit Hall that rivals none. With over 500 exhibitors showcasing the innovation of the animal healthcare industry, explore new products in the newly renovated New Product Showcase, and visit the Learning Lounge for 20 minutes of bite-sized CE – now expanded across three days. Enjoy the return of the Exhibit-Hall-only hour, the Mixer and scavenger hunt: Vet Detective. 
  1. Attending the Annual Conference may be tax deductible. Attending WVC’s 89th Annual Conference may be tax deductible. While your tax professional will be able to guide you, this continuing education learning event could qualify as a deduction.

For more information on “Passion Meets Education,” WVC’s 89th Annual Conference, go to


Categories: Community, Companion February 2017, WVC

Local Heroes

By: Vet-Advantage
February, 2017

Dr. Natalie Isaza of the University of Florida College of Veterinary Medicine, and Kim Knap of the University of Illinois Veterinary Teaching Hospital, were recipients of the American Humane Hero Dog Awards® this past fall. The awards recognize outstanding veterinary care by a veterinarian (Isaza) and a veterinary technician (Knap).

Categories: Community, Companion February 2017, American Humane Hero Dog Awards®

Rep Spotlight: Time-tested

By: Vet-Advantage
February, 2017

Barb Blair sticks to the basics for successful sales 

Categories: Community, Rep Spotlight, Companion February 2017

Pet Wearables

By: Vet-Advantage
February, 2017

The market for pet wearables and pet health monitoring is growing. Will veterinarians benefit?

Categories: Trends, Companion February 2017, Pet Wearables

CAPC Guidelines: Lyme disease

By: Vet-Advantage
February, 2017

Following are highlights from the Companion Animal Parasite Council’s Lyme disease guidelines. Go to for the complete guidelines. 

Categories: CAPC, Companion February 2017

End-of-life guidelines published

By: Vet-Advantage
February, 2017

The American Animal Hospital Association and the International Association for Animal Hospice and Palliative Care teamed up this fall to create the “2016 AAHA/IAAHPC End-of-Life Care Guidelines.” The guidelines are designed to provide practice teams with the framework and tools to develop a comprehensive, collaborative end-of-life plan and better recognize the needs of patients, clients, and team members during a difficult time.

“End-of-life decisions are medically, emotionally, and ethically challenging for everyone involved,” Brenda Stevens, DVM, DABVP (C/F), co-chair of the task force that authored the guidelines, was quoted as saying. “After the loss of a pet, studies show 30 percent of pet owners experience significant grief and 50 percent will doubt their decision following euthanasia. In addition, team members who work with end-of-life patients and their owners have a higher risk of developing compassion fatigue.”

In veterinary medicine, these issues are especially prevalent because veterinary professions encounter death three times more often than their human medicine counterparts, reports AAHA.

Categories: Trends, Companion February 2017, AAHA Guidelines

Dr. Janet Donlin: New AVMA leader

By: Vet-Advantage
February, 2017

In August 2016, the American Veterinary Medical Association named Dr. Janet Donlin executive vice president/chief executive officer, replacing Dr. Ron DeHaven, who retired after nine years of service to the association.

Donlin’s hiring marked her return to AVMA, for which she first started working in 1991 as an assistant director in what was then the AVMA Scientific Activities Division. Over the next 17 years, she served as an interim division director, associate executive vice president and assistant executive vice president. From 2000 to 2001, Donlin’s role at the AVMA also included serving as interim CEO of the National Commission on Veterinary Economic Issues, where she oversaw the establishment of the commission as a nonprofit organization.

From August 2007 to March 2013, Donlin served as chief veterinary officer in the Global Veterinary Business Channel of Hill’s Pet Nutrition.

Donlin – who was raised in St. Paul, Minn. – received both her DVM and her Bachelor of Science degree in medical technology from the University of Minnesota. She is a graduate of the veterinary technician program at the Medical Institute of Minnesota. She is a licensed veterinarian in Illinois, Minnesota and Wisconsin, and has professional membership in several associations, including the AVMA, the American Animal Hospital Association, the American Association of Bovine Practitioners, the American Association of Equine Practitioners, the American Association of Swine Veterinarians, the Illinois State Veterinary Medical Association, the American Society of Association Executives, and the American Association of Corporate and Public Practice Veterinarians.

Categories: Trends, Companion February 2017

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